this is the new advertisement for UPS named "That's Logistics", because of the song. i'm only uploading this because of the song. i love it lol
Views: 31371 MrRandomguy201195
http://www.witron.de/en What would the world be without logistics? Without storage systems, shelves would be empty in stores throughout the world! From design, including mechanical development, electronics, and IT, through to start-up, service, and system operation, people of varied backgrounds with different areas of specialization are involved in creating a logistics center that will operate around the clock. WITRON explains their tasks.
Views: 385571 Witron Logistik
We take a trip through the United Parcel Service (UPS) and find out the true meaning of corporate responsibility. This company is over a hundred years old and is on the cutting edge of technological innovation, helping the environment and their bottom line.
Views: 100678 kyGREENtv
Across the country, businesses, government agencies and other organizations that operate vehicle fleets turn to natural gas vehicles (NGVs) for their transportation needs. Natural gas is one of the cleanest, most affordable fuels available today, and vehicle makers offer more NGVs every year. UPS, the world's largest package-delivery and logistics company, operates one of the nation's largest NGV fleets. Its iconic brown delivery trucks are instantly recognizable, but what many people don't know is that UPS is truly committed to the environment. The company has used alternative-fuel vehicles including NGVs to transport packages for years, and in 2014 most of the new tractor-trailers UPS puts on the road will be powered by natural gas. Longtime employee J.D. Baker, who works at the UPS facility in Ontario, California -- one of the first UPS facilities to adopt NGVs -- says their NGVs are reliable, get great mileage and provide plenty of power on the region's notorious mountain roads like The Grapevine and the Tejon Pass. "They're also a great conversation piece," J.D. told us. "People in the community see 'Natural Gas Vehicle' on the side and ask us about it." By using more natural gas, UPS reduces emissions, while taking advantage of an affordable fuel that powers a massive delivery fleet traveling thousands of miles every week. In this video, J.D. explains why he's proud of his company's commitment to the environment as well as the communities it serves and how NGVs are an important way of showing that commitment. Using natural gas to deliver for America? That's something to think about. For more information about the positive impact of natural gas, visit http://www.thinkaboutit.org.
Views: 8527 NatGasNow
Our latest television commercial 'Break the Barrier'. Would you know what to do in an emergency situation? If you don't know first aid, you can't help. Courses start from $49. Book a first aid course now: www.stjohnambulance.com.au or call 1300 ST JOHN
Views: 41652 St John Ambulance
http://www.evancarmichael.com/support/ - SUPPORT ME :) Like this video? Please give it a thumbs up below and/or leave a comment - Thank you!!! My name is Evan Carmichael and I believe that the fastest and most effective way to build a business is to model the strategies of people who have already done what you're trying to do. I call it Modeling the Masters. My last post with over 30 comments was 3 Success Tips from Ted Turner. Today we're going to look at how a young man who had never written an advertisement in his life started an advertising agency with only $6,000 to his name and went on to become one of the most sought after marketers in the world. This is the story of advertising legend David Ogilvy and the top 3 lessons that you can learn from his success. Must Watch Video "Don't bunt. Aim out of the ball park. Aim for the company of immortals." - David Ogilvy David Ogilvy (June 23, 1911--July 21, 1999) was the founder of Ogilvy & Mather and is known as the "father of advertising." He took the long road to success working as a hotel chef, a British Intelligence officer, and a traveling salesman selling kitchen stoves door to door. He had success in sales and thought he could help other companies improve their marketing efforts so he started his own advertising agency in 1949. He was 38 years old, had never written an advertisement in his life and only had $6,000 to his name, but he had a big dream and wanted to see it through. Attracting clients was a challenge in the beginning but he focused on getting results for his clients and he firmly believed that the best way to get new clients was to do outstanding work for his existing clients. The few clients he was able to get loved his approach. They rewarded him with larger budgets and referrals to other potential accounts. After building up his business in New York he decided to merge with the London based agency Mather & Crowther in 1965. It gave his firm an international reach and the next year Ogilvy & Mather was the one of the first advertising agencies to go public. His company was acquired in 1989 for $864 million after Ogilvy built up a reputation for being "the most sought-after wizard in the advertising industry" according to TIME magazine. He was elected to the U.S. Advertising Hall of Fame in 1977and was inducted into the Junior Achievement U.S. Business Hall of Fame. His legacy continues to leave a mark on everyone in the advertising world and his story provides lessons in marketing that we can all learn from. Action Item #1: Get Your Clients Results Action Item #2: Test, Test, Test Action Item #3: Hire Great People True Story In his ads, Ogilvy would often make the company logo twice the size -- "a good thing to do because most advertisements are deficient in brand identification." He would also show his client's faces "because the public is more interested in personalities than in corporations." Other Ogilvy techniques included studying and imitating graphics used by editors, since "it has been found that the less an advertisement looks like an advertisement, and the more it looks like an editorial, the more readers stop, look and read." He would place photographs at the top of his ads, given that "people have a habit of scanning downwards," and also learned that there is little value in saying something without illustrating it because "the viewer immediately forgets it." More Quotes "The most important decision is how to position your product." "The psychiatrists say that everybody should have a hobby. The hobby I recommend is advertising." "Raise your sights! Blaze new trails!! Compete with the immortals!!!" What Do You Think? What do you do to get results for your clients? How do you test your marketing concepts? What part of David Ogilvy's message impacted you the most? As always, I'd love to hear your thoughts if you leave a comment below! Evan Carmichael To learn more check out my list of David Ogilvy articles at http://www.evancarmichael.com/Famous-Entrepreneurs/954/summary.php or my website, http://EvanCarmichael.com.
Views: 52527 Evan Carmichael
To differentiate Air China from its rival Chinese airlines, O&M believed it was important that the communications highlight the unique customer experience rather than the airline's hardware or internet access, both common selling points in the domestic travel industry. Shot from the perspective of a cute and cuddly teddy bear that is embarking on a journey alone, the TVC emphasizes Air China's friendly and caring nature. In every step of the teddy bear's journey - from check-in to settling into his seat on board -- the TVC underscores the point that Air China treats all passengers as distinguished guests, no matter who they are. Credits: Project title: CA brand TVC Client: Air China Brief: To communicate Air China's "be our guest" brand proposition Creative agency: Ogilvy & Mather Advertising/Beijing Creative Director: Jacky Lung Art Director: Zhongshun Wu Copywriter: Qian Wan Agency Producer: Yi Hong Media agency: MindShare Production house: Verve films
Views: 7239 Ogilvy Asia
After a decade of work and the investment of billions of dollars to successfully transform the company, UPS has launched a communications program to demonstrate how it has vaulted past competitors to offer the broadest range of logistics services in the industry. The communications program, with a new advertising campaign here in the UK (also in the United States, China and Mexico). The ad campaign was conceived by Ogilvy & Mather Worldwide. The creative elements of the platform will focus on the theme "We ♥ Logistics" to reflect UPS's passion for delivering transportation and supply chain solutions that can bring competitive power to its customers. The first ads run today (13th September). For more information about UPS's new communications campaign, visit www.thenewlogistics.com. You can even download the music to this ad as an MP3 file or ringtone!
Views: 12127 Ogilvy UK