this is the new advertisement for UPS named "That's Logistics", because of the song. i'm only uploading this because of the song. i love it lol
Views: 25010 MrRandomguy201195
Our latest television commercial 'Break the Barrier'. Would you know what to do in an emergency situation? If you don't know first aid, you can't help. Courses start from $49. Book a first aid course now: www.stjohnambulance.com.au or call 1300 ST JOHN
Views: 16452 St John Ambulance
http://www.witron.de/en What would the world be without logistics? Without storage systems, shelves would be empty in stores throughout the world! From design, including mechanical development, electronics, and IT, through to start-up, service, and system operation, people of varied backgrounds with different areas of specialization are involved in creating a logistics center that will operate around the clock. WITRON explains their tasks.
Views: 261667 Witron Logistik
- User: I have no intention to infringe copyright Best of Ogilvy Title: Ice Cream Client: Cathay Life Insurance Office: O&M Taipei Category: Promo & Activation In hope of finding the right person for the job, Cathay Life Insurance conducted an experiment. They rigged a little girl's ice cream cone to drop the ice cream as pedestrians passed. To no surprise, most people kept on walking. But when a man finally stopped and bought the girl a new cone, the stand transformed into a recruiting booth as they sat him down for an unexpected interview. Click here to view more Best of Ogilvy work: http:--bit.ly-BestOfOgilvy #BestOfOgilvy (client)
Views: 1449 Flavio Latino
2012 Cannes Award: Bronze Title: Smoking Kid Client: Thai Health Promotion Foundation Office: Ogilvy & Mather Bangkok Category: Outdoor Called by many "the best anti-smoking ad ever," this campaign filmed children walking up to adult smokers, asking them for a light. Every adult took the opportunity to remind the children that smoking was bad and rattled off the health consequences. The children replied, "If it's so bad, why are you smoking?" before handing them an anti-smoking leaflet.
Views: 3335326 Ogilvy
Reklama UPS. Wersja Angielska.
Views: 2920 linkerspl
IBM is committed to creating solutions that help cities all over the world get smarter, in order to make life in those cities better. That's why IBM and Ogilvy are working together to spark positive change with the "People for Smarter Cities" project, and unite city leaders and forward-thinking citizens. To spread the word, Ogilvy created outdoor advertising with a purpose: a bench, a shelter and a ramp that are not only designed to be beautiful, but to be useful to city dwellers as well. Credits : Ogilvy & Mather France Chief Creative Officer: Chris Garbutt Executive Creative Director: Susan Westre Art Director: Daniel Diego Lincoln Copywriter: Lauren Elkins/Andrew Mellen Concept: Daniel Diego Lincoln/Stephane Santana Photographer: Bruno Bicalho Carvalhaes Agency Supervisor: Muriel Benitah, Mary McFarland
Views: 30382 Viralmente
Remember this one? Apparently there's some sort of big wedding this week, so the curators of the Museum have trawled the vaults to bring you some nuptials-themed ads to celebrate. Hopefully Wills and Kate's big day will go a bit smoother than the wedding depicted in this 1989 Amex ad from O&M. Hopefully Her Maj and the Middletons have put everything on their American Express cards - like royalty, membership has its privileges.
Views: 4954 OgilvyMuseum
Trailer from this director: http://chip.tl/FDTrailer Check out Body Evolution: https://www.youtube.com/watch?v=xKQdwjGiF-s Support Dove's work here: https://www.facebook.com/DoveUS Dove Evolution was created for Dove/Ogilvy by Tim Piper who now writes and directs branded films for Piro (www.pirovision.com). Dove Evolution was directed by Tim Piper and Yael Staav for Ogilvy and Dove. Creation and concept by Mike Kirkland and Tim Piper. Yael Staav is represented by Soft Citizen in Canada.
Views: 19002570 Tim Piper
Nuevo comercial de la campaña de UPS - We love logistics subtitulado. Fuente Video: http://www.youtube.com/watch?v=egDUrL0eby0
Views: 9481 Jeffrey Peraza
After a decade of work and the investment of billions of dollars to successfully transform the company, UPS has launched a communications program to demonstrate how it has vaulted past competitors to offer the broadest range of logistics services in the industry. The communications program, with a new advertising campaign here in the UK (also in the United States, China and Mexico). The ad campaign was conceived by Ogilvy & Mather Worldwide. The creative elements of the platform will focus on the theme "We ♥ Logistics" to reflect UPS's passion for delivering transportation and supply chain solutions that can bring competitive power to its customers. The first ads run today (13th September). For more information about UPS's new communications campaign, visit www.thenewlogistics.com. You can even download the music to this ad as an MP3 file or ringtone!
Views: 11446 Ogilvy & Mather Group UK
http://www.evancarmichael.com/support/ - SUPPORT ME :) Like this video? Please give it a thumbs up below and/or leave a comment - Thank you!!! My name is Evan Carmichael and I believe that the fastest and most effective way to build a business is to model the strategies of people who have already done what you're trying to do. I call it Modeling the Masters. My last post with over 30 comments was 3 Success Tips from Ted Turner. Today we're going to look at how a young man who had never written an advertisement in his life started an advertising agency with only $6,000 to his name and went on to become one of the most sought after marketers in the world. This is the story of advertising legend David Ogilvy and the top 3 lessons that you can learn from his success. Must Watch Video "Don't bunt. Aim out of the ball park. Aim for the company of immortals." - David Ogilvy David Ogilvy (June 23, 1911--July 21, 1999) was the founder of Ogilvy & Mather and is known as the "father of advertising." He took the long road to success working as a hotel chef, a British Intelligence officer, and a traveling salesman selling kitchen stoves door to door. He had success in sales and thought he could help other companies improve their marketing efforts so he started his own advertising agency in 1949. He was 38 years old, had never written an advertisement in his life and only had $6,000 to his name, but he had a big dream and wanted to see it through. Attracting clients was a challenge in the beginning but he focused on getting results for his clients and he firmly believed that the best way to get new clients was to do outstanding work for his existing clients. The few clients he was able to get loved his approach. They rewarded him with larger budgets and referrals to other potential accounts. After building up his business in New York he decided to merge with the London based agency Mather & Crowther in 1965. It gave his firm an international reach and the next year Ogilvy & Mather was the one of the first advertising agencies to go public. His company was acquired in 1989 for $864 million after Ogilvy built up a reputation for being "the most sought-after wizard in the advertising industry" according to TIME magazine. He was elected to the U.S. Advertising Hall of Fame in 1977and was inducted into the Junior Achievement U.S. Business Hall of Fame. His legacy continues to leave a mark on everyone in the advertising world and his story provides lessons in marketing that we can all learn from. Action Item #1: Get Your Clients Results Action Item #2: Test, Test, Test Action Item #3: Hire Great People True Story In his ads, Ogilvy would often make the company logo twice the size -- "a good thing to do because most advertisements are deficient in brand identification." He would also show his client's faces "because the public is more interested in personalities than in corporations." Other Ogilvy techniques included studying and imitating graphics used by editors, since "it has been found that the less an advertisement looks like an advertisement, and the more it looks like an editorial, the more readers stop, look and read." He would place photographs at the top of his ads, given that "people have a habit of scanning downwards," and also learned that there is little value in saying something without illustrating it because "the viewer immediately forgets it." More Quotes "The most important decision is how to position your product." "The psychiatrists say that everybody should have a hobby. The hobby I recommend is advertising." "Raise your sights! Blaze new trails!! Compete with the immortals!!!" What Do You Think? What do you do to get results for your clients? How do you test your marketing concepts? What part of David Ogilvy's message impacted you the most? As always, I'd love to hear your thoughts if you leave a comment below! Evan Carmichael To learn more check out my list of David Ogilvy articles at http://www.evancarmichael.com/Famous-Entrepreneurs/954/summary.php or my website, http://EvanCarmichael.com.
Views: 36276 Evan Carmichael
Watch the next phase of Ford's 'This is Now' by watching Ogilvy & Mather Advertising and Blue Hive's latest ad http://www.youtube.com/watch?v=0ndmuIrR4t0&feature=player_embedded Superb ad by Ogilvy Advertising London for the all-new Ford Fiesta, shot in Berlin, directed by Noah Harris. The music is by Pluxus, it's called "Transient".
Views: 316178 Ogilvy & Mather Group UK
In order to provide everybody the chance to celebrate Friendship Day with a friend, Ogilvy & Mather Argentina developed with Huggies an original idea, putting together two infants to share this special day in a very particular way. With Maximiliano Maddalena and Javier Mentasti as ECDs, the agency designed a special crib so that on Friendship Day two newborn babies could spend this event together. The idea was registered at the Bazterrica Clinic and was supported by the baby's parents, obstetricians and nurses. In order to accompany each family during the last minutes before giving birth, the agency got involved with the obstetricians and couples who were expecting their babies to be born on Friendship Day. We shared with them the anxiety of all the previous preparations and their way to the hospital. Few hours after the babies were born, they both had their first friend right alongside.
Views: 108478 Ogilvy Argentina
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Views: 2091663 Prabhu Extreme
Thanks Note: After looking for a long time we decided to shoot commercial in a bit different style. we found that there are truck load of video ads, which have already used all possibilities of the cinematography and video techniques .Looking in to the huge success of foreign commercials, which was not in the normal video style inspired us. We find that differentiation happening in the creativity level so instead of shooting for an outdoor video commercial. We stick on to the idea of an indoor, clamated advertising, which was hardly tried by companies. but we need our commercial pop, now comes the idea of a fully handmade clay animated commercial. It again took several days for collecting the props, sets , modelling the characters and finalising the story board etc... We are completed the commercial using 8000 still pictures, around 8kgs of synthetic clay and 3 day night of hard work. The hardest part is we had to process every frame manually. Since there are photographs instead of video footage, the editing process is a tedious task. Finally we converted the footage in to video format. A commercial is a success only when it hit the market. Eventhough this is a small effort success is this is a fully handmade commercial, no animation software's are involved. We used only Adobe premiere to stitch images together. I hereby extend my sincere thanks all my dear colleagues. MERIL J MATHEW Team behind: Balagopal ss . Nikhil kutichal . Nithin Jawahar . adhil parampadan . sree nath.
Views: 1264 meril mathew
Who are you going with? What are you wearing? Should you match? As prom season rolls around these are the questions running through Zoe’s head. And the last thing she wants to worry about is whether or not she can return as many dresses as it takes to find the perfect one. When it’s the wrong color, the wrong fit, or just plain wrong, UPS Returns® lets customers keep looking until they find the perfect one. Keeping them happy and business running smoothly. Another way we’re helping companies solve for today's customer expectations. For more information, visit: https://solvers.ups.com/expectations/?featured=returns&wt.mc_id=YT_VID_CTG_RET_CTG2016_EXPECT_003
Views: 5538661 UPS
Tonight (5th October) American Express unveils a new TV ad which marks a radical departure for the brand. The animated ad, entitled "Blue Dot" and created by Amex's agency of record, Ogilvy & Mather, is part of the acclaimed "Realise The Potential" campaign, which launched in October 2009. The campaign is based on a core belief that the world would be a better place if more of the untapped potential in it was set free. It marks a significant and striking departure from previous campaigns for the brand (and for the financial industry in general) in both its ideal and its bold look and feel. The campaign aims to get consumers to re-appraise the brand by helping them realise the untapped potential in themselves, the world around them and in the card. . The latest ad carries on this idea, and in a mere 30 seconds neatly outlines the American Express brand philosophy: inspirational as well as aspirational, likeable yet offering superior service - the perfect card for those who want to lead a richer life. As with all "RTP" advertising, this latest ad uses bold, colourful graphics created by O&M creatives Dennis Lewis and Andy Bird, and does not feature cardholders. Previous spots in the campaign have focused on specific benefits and product services offered by American Express, while this is the first pure "Brand Belief" TVC to be aired. The ad will air nationally until the end of the year. Media planning and buying for the campaign is by Mindshare. The campaign runs in five markets: the UK, Mexico, Canada, Australia and Argentina.
Views: 20600 Ogilvy & Mather Group UK
Kotex, Kimberly-Clark’s feminine care brand, released its latest brand campaign in China via funny viral video ads that show the importance of “worry-free protection that pleases the senses.” “Cat” compares women to cats, who are both physically sensitive by nature – especially during their periods. The video shows how both cats and women alike need the kind of worry-free and intimate protection that Kotex products can offer. Credits Project Title: Kotex Brand Promise Viral Campaign Client: Kimberly-Clark Creative Agency: Ogilvy & Mather Advertising, Shanghai Chief Creative Officer: Graham Fink Head of Copy: Thomas Zhu Creative Director: Bamboo Zhuang Associate Creative Director: Yaya Wu Senior copywriter: Kiddy Wang Agency Producer: Xiaolong Wu Media Agency: Mindshare Production House: Shine Works Exposure: Online, pre-roll
Views: 72393 Ogilvy Asia
Ogilvy & Mather and Kraft Foods have created a brand-new multi-media campaign for Toblerone. The campaign, which has a media spend of over £4m, aims to celebrate the individual rituals involved in opening and eating this chocolate icon. The 30-second ad closes with a call for viewers to show the UK 'What makes your Toblerone, Toblerone?', with an on-screen link leading them to an interactive website at www.mytoblerone.com The site will act as a hub for Toblerone lovers across the UK and Ireland, where they can celebrate their love for the brand, participate in regular monthly challenges, upload videos of their own, get recipes and win prizes. Each new piece of content that is added to the site will appear as an additional Toblerone chocolate chunk, the ambition being to reach one mile of user generated content in chocolate chunks and create the worlds longest virtual Toblerone bar! The TV ad will launch the campaign, creating an engaging hook for Toblerone fans (the brand already has almost two million fans on its Facebook platform) and help to drive them to the new website. The campaign will also be supported with outdoor advertising featuring the best of the website content as created by fans, a fully integrated social media and PR campaign by GolinHarris, as well as in-store activation by Ogilvy Action London and the ever-popular limited edition sleeves at key gifting occasions. All media has been managed by PHD.
Views: 12650 Ogilvy & Mather Group UK
WARNING: SOME VIEWERS MAY FIND THE CONTENT OF THIS FILM DISTRESSING OR OFFENSIVE Created by Andy Bird and Sue Higgs of Ogilvy Advertising in London, for the charity Kick It Out, this ad is designed to tackle homophobia in football and on the terraces. Creative director was Will Awdry. Thanks to Dave Sewell, Academy Films and Framestore, who all gave their time free and whose efforts are greatly appreciated! This is the 90 second version. To view the 60 second version go to Kick it Out's YouTube channel, here: http://www.youtube.com/watch?v=1270cn0YxSo To find out more about Kick It Out, visit http://www.kickitout.org/ Full credits: Agency: Creative Partner - Will Awdry Head of Art - Andy Bird Copywriter - Sue Higgs Producer - Charlotte Lawrence Account Management - David Sewell Artwork/Endframe - Mark Osbourne Client: Piara Powar Danny Lynch Production Company - Academy Films Director - Walter Stern Executive producer - Lizie Gower Producer - Juliette Larthe DOP - Daniel Landin Production Manager - Chris Massey Actor - Paul Popplewell Agent - Richard Gibb @ Curtis Brown Editors - Final Cut Editor - David Webb Post Production - Framestore Post Producer - Simon Gosling Telecine/Colourist - Dave Ludlam Smoke Online - Paul O'Brien Sound Studio - Wave Sound Engineer - Parv
Views: 15620 Ogilvy & Mather Group UK
We take a trip through the United Parcel Service (UPS) and find out the true meaning of corporate responsibility. This company is over a hundred years old and is on the cutting edge of technological innovation, helping the environment and their bottom line.
Views: 83506 kyGREENtv
This is a famous ad from David Ogilvy using demonstration to sell a product. You can use the same technique in your online videos to sell YOUR product. Read more at... http://www.copywriting1.com/2007/10/famous-david-ogilvy-tv-ad.html
Views: 12770 OnlineCopywriting
To differentiate Air China from its rival Chinese airlines, O&M believed it was important that the communications highlight the unique customer experience rather than the airline's hardware or internet access, both common selling points in the domestic travel industry. Shot from the perspective of a cute and cuddly teddy bear that is embarking on a journey alone, the TVC emphasizes Air China's friendly and caring nature. In every step of the teddy bear's journey - from check-in to settling into his seat on board -- the TVC underscores the point that Air China treats all passengers as distinguished guests, no matter who they are. Credits: Project title: CA brand TVC Client: Air China Brief: To communicate Air China's "be our guest" brand proposition Creative agency: Ogilvy & Mather Advertising/Beijing Creative Director: Jacky Lung Art Director: Zhongshun Wu Copywriter: Qian Wan Agency Producer: Yi Hong Media agency: MindShare Production house: Verve films
Views: 6780 Ogilvy Asia
Across the country, businesses, government agencies and other organizations that operate vehicle fleets turn to natural gas vehicles (NGVs) for their transportation needs. Natural gas is one of the cleanest, most affordable fuels available today, and vehicle makers offer more NGVs every year. UPS, the world's largest package-delivery and logistics company, operates one of the nation's largest NGV fleets. Its iconic brown delivery trucks are instantly recognizable, but what many people don't know is that UPS is truly committed to the environment. The company has used alternative-fuel vehicles including NGVs to transport packages for years, and in 2014 most of the new tractor-trailers UPS puts on the road will be powered by natural gas. Longtime employee J.D. Baker, who works at the UPS facility in Ontario, California -- one of the first UPS facilities to adopt NGVs -- says their NGVs are reliable, get great mileage and provide plenty of power on the region's notorious mountain roads like The Grapevine and the Tejon Pass. "They're also a great conversation piece," J.D. told us. "People in the community see 'Natural Gas Vehicle' on the side and ask us about it." By using more natural gas, UPS reduces emissions, while taking advantage of an affordable fuel that powers a massive delivery fleet traveling thousands of miles every week. In this video, J.D. explains why he's proud of his company's commitment to the environment as well as the communities it serves and how NGVs are an important way of showing that commitment. Using natural gas to deliver for America? That's something to think about. For more information about the positive impact of natural gas, visit http://www.thinkaboutit.org.
Views: 7204 NatGasNow
A suivre aussi sur Twitter : https://twitter.com/#!/ExpressPostNews (PUB) UPS - Nous aimons la logistique Format HD / Année : 2012 "Oubliez les frontières, dédouanez sans s'en faire, c'est la logistique Adiós, cheerio, au revoir, c'est parti, c'est la logistique Dans les airs ou sur terre on est mieux sur nos cieux, c'est la logistique Le monde entier, UPS à vos côtés, c'est la logistique" English version : http://youtu.be/mXSFo4DSleA New remix : http://youtu.be/WWNiTbQxw_Q When it's planes in the sky For a chain of supply "Thats amore" Dean Martin original music for advertising of #UPS commercial "We love ♥ logistics" http://www.youtube.com/watch?v=Epe7LQ3yyz8 That's logistics When the pipes for the line Come precisely on time That's logistics A continuous link That is always in sync That's logistics Carbon footprint's reduced Bottom line gets a boost That's logistics With new ways to compete There will be cheers on Wall Street That's logistics When technology knows Right where everything goes That's logistics Bells will ring, ring-a-ding Ring-a-ding ring-a-ding That's logistics There will be no more stress Cause you called UPS That's logistics
Views: 7173 Express & Post News
Kotex, Kimberly-Clark’s feminine care brand, released its latest brand campaign in China via funny viral video ads that show the importance of “worry-free protection that pleases the senses.” “Man vs. Napkin” compares finding the perfect man who is attractive, gentle yet tough and reliable to finding the perfect fit in a sanitary napkin that also looks chic, is soft and provides ultimate security from leakage. While it may be more challenging for a woman to find the perfect man, Kotex promises it is not as difficult to find the perfect sanitary napkin that offers all the same qualities. Credits Project Title: Kotex Brand Promise Viral Campaign Client: Kimberly-Clark Creative Agency: Ogilvy & Mather Advertising, Shanghai Chief Creative Officer: Graham Fink Head of Copy: Thomas Zhu Creative Director: Bamboo Zhuang Associate Creative Director: Yaya Wu Senior copywriter: Kiddy Wang Agency Producer: Xiaolong Wu Media Agency: Mindshare Production House: Shine Works Exposure: Online, pre-roll
Views: 16112 Ogilvy Asia
This is by far my favorite commercial, i do hope who ever sees this loves it as much as i do. Thanks to . . Advertiser THAI LIFE INSURANCE Product THAI LIFE INSURANCE Entrant OGILVY & MATHER Bangkok, THAILAND Type of Entry: Product & Service Category: Banking, Investment & Insurance Title: SILENCE OF LOVE Advertiser/Client: THAI LIFE INSURANCE Product/Service: THAI LIFE INSURANCE Entrant Company: OGILVY & MATHER Bangkok, THAILAND Advertising Agency: OGILVY & MATHER Bangkok, THAILAND Production Company: PHENOMENA Bangkok, THAILAND CREDITS Name Position Chai Chaiyawan/Korn Tepintarapiraksa Chief Creative Officer Korn Tepintarapiraksa/Rudee Surapongraktrakool Copywriter Korn Tepintarapiraksa Art Director Yuthapong Varanukrohchocke Agency Producer Morrakot Rieanthong Account Supervisor Panida Ngamsompong Producer Thanonchai Sornsriwichai Director Manop Boonwipas Editor Phawit Chitrakorn/Chaowalit Vichayachakorn/Thitima Liangpanich Account Manager Vanich Jirasuwankij/Nuntaporn Laoruangroj Planner Tweesak Kumphati/Wutthitrai Piriyapakdeekul Cinematographer Cine Digital Sound Studio Co.,Ltd Bangkok Sound Production Company. City Chumpol Sepswasdi Sound Producer Terdsak Janpan Music Composer
Views: 99905 DatzSiiK