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Under Armour CEO Kevin Plank: My company is in an unfair fight with Nike | TODAY

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In this week’s Sunday Sitdown, Willie Geist joins Under Armour CEO Kevin Plank inside his state-of-the-art innovation factory in Baltimore. Plank talks about how he had “multiple voices” while he was developing the company, and what it’s like working with A-list athletes. He also responds to criticism he received for comments he made about President Trump’s business background. » Subscribe to TODAY: http://on.today.com/SubscribeToTODAY » Watch the latest from TODAY: http://bit.ly/LatestTODAY About: TODAY brings you the latest headlines and expert tips on money, health and parenting. We wake up every morning to give you and your family all you need to start your day. If it matters to you, it matters to us. We are in the people business. Subscribe to our channel for exclusive TODAY archival footage & our original web series. Connect with TODAY Online! Visit TODAY's Website: http://on.today.com/ReadTODAY Find TODAY on Facebook: http://on.today.com/LikeTODAY Follow TODAY on Twitter: http://on.today.com/FollowTODAY Follow TODAY on Google+: http://on.today.com/PlusTODAY Follow TODAY on Instagram: http://on.today.com/InstaTODAY Follow TODAY on Pinterest: http://on.today.com/PinTODAY Community saves rare movie prop collection shop from closing | TODAY
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Text Comments (463)
M A G A EARTH (7 hours ago)
kevin plank IS A PHONY. he obviously doesn't know how to run a business...REPLACE HIM. remember all the toys he purchased....those toys....ARE JOBS THAT COULD HAVE BEEN....get rid of him!!!
Johnny Moran (4 days ago)
F Nike.
__mrgrownfaun556__ (4 days ago)
Well he lives in glendon
Clarence Charping (7 days ago)
Nike sucks!
truth and common sense warrior (7 days ago)
What a coincidence. I buy under armour products. I just bought a shirt this August. I will buy more under armour seeing that no more Nike products will bought by my family.
Lynn W (7 days ago)
College's and universities get their logo on your uniforms
Lynn W (7 days ago)
I will pay more for made in the USA. He pays higher wages.
Mallory Reilly (8 days ago)
That's it! Anyone who says Nike will no longer have their business, how about you send it Under Armor's way! This underdog needs to come out on top above Nike!!
Jeff Skywalker (4 days ago)
Mallory Reilly totally agree!! Been buying Under Armour for the last 3 years and wouldn’t even consider buying that cheap Nike garbage ever again!!
SlyShadow (10 days ago)
I love this guy and the brand! I'll definently be ordering a pair of UA sneakers for Christmas this year!
Lea Jones (11 days ago)
They need better designers. Especially for women's apparal.
Zane A (12 days ago)
Good interview, bad title. thumbs down. 5:07
916saleen (14 days ago)
Under Armor is made in the US, Nike is made in China by kids. Nike puts out dumb adds... I'm moving to Under Armor, will never buy another Nike Product
Peter. Hatch (14 days ago)
His product is good a lot better than Nike if your cheap buy Nike .if you want quality buy armor
Peter. Hatch (9 days ago)
+Ethan Hendricks you must be one of them guys never been in the army or black
Ethan Hendricks (9 days ago)
Peter. Hatch if you’re an America buy under armor, if your are not buy Nike
Cheryl Cooper (17 days ago)
Nike might be going down now that they support Kappernick.
Jonathan Toews RULES #19 (19 days ago)
Under Armour is my favourite company
Grogg Mayles (21 days ago)
He complimented the president that he had a good business mind. Doesn’t mean he’s a good person. There’s a difference
djkevlarr (25 days ago)
I will NEVER buy a piece of UA gear.. now I know he supports Trump.. u lost my business I will only buy Nike + I will suggest Nike to my friends
Jeff Skywalker (14 days ago)
djkevlarr enjoy your cheap garbage.
Wesley Alth (25 days ago)
This guy started by selling roses and now owns a billion dollar company. Hard work got him there not a government program
Jonathan Woo (27 days ago)
fight? just lower the fuckkn prices, I have 2 pairs of UA seats pants that were 70$, I barely wear them and they are already faded and shrunk. the profit margin on sports wear is immense and quality is questionable.
Jack Rhodes (27 days ago)
The Sunday today logo is incredibly annoying
Footballwife (29 days ago)
2 years ago I had never seen the under Armour logo. Now I see it all the time. I am not American so that's probably why. But It goes fast sometimes.
Naoki Kihata (30 days ago)
UA is so bad ... will never come close to Nike and Adidas
J.A.M (1 month ago)
Not really true that the better product will win, at least not in this game... UA could make the best shoes ever made, Nike could make an almost identical product with poorer quality, and majority of people are gonna go for the shoe with the “check” over the “X”
Ryan Davidson (1 month ago)
Competition is good for the market. I hope he continues to do well.
Ray Khan (1 month ago)
Combined with public funds wonder where the profits will go
MrCat (25 days ago)
municipal bonds, infrastructure, etc.
Ray Khan (1 month ago)
Shopping around to friends at nfl locker rooms how many entrepenuers have this kind of acess
Daniel Worley (1 month ago)
I like his thinking.
Jay Shank (2 months ago)
And now The Rock....
Dimitrije Dk (2 months ago)
UA has some of the ugliest shoes ever made in my opinion... Don't see how it's unfair. Nike makes beautiful shoes thats all there is to it.
Jeff Skywalker (13 days ago)
Dimitrije Dk man I have had everything from free run to shox to air max to Jordan’s and the only ones that seemed to last was a 40 dollar pair Alvord. Your right they are the best looking but my opinion they are just made cheap.
Dimitrije Dk (13 days ago)
+Jeff Skywalker Idk what you're buying. All my nikes are still in top condition.
Jeff Skywalker (14 days ago)
Dimitrije Dk Nike makes great looking shoes that are complete garbage. They last maybe a year and half. I have had a pair of under armour shoes last 3 years and still going strong.
John (2 months ago)
I naturally liked UA more than Nike for apparel and this video just reaffirmed my decision to stick to the brand. Its great to hear about someone trying to help my home city of Baltimore instead of just repeating what they hear and fear on the news
Liberty (2 months ago)
BBB Baby...... *Z02's*
Thomas Anderson (2 months ago)
Great mind
Capone Dickson (2 months ago)
Under armour fits me better.
David Bonny (2 months ago)
synthetic fibres you cant wash the smell out of absolute rubbish over rated crap. do yourself a favour stick with yhe old faithfulls!
lawreneph (2 months ago)
Those under garments started it all. When they came out everyone wanted those things. I remember Ray Lewis doing a commercial for them one year too that was dope
John Toffi (2 months ago)
Under armour is cool, but that logo is hideous
aznpanda510x (2 months ago)
LMAO!!!!! funny because i didn't know that swimmer and tom wear Under armor.... i only start liking under armor because of curry
Alex K. (2 months ago)
Under Armour has a European factory but no one buys UA products here.
Rashard Stallworth (3 months ago)
I believe Cam Newton is signed to this company as well
Rashard Stallworth (3 months ago)
TKL and The Small Shop are growing as well
Rashard Stallworth (3 months ago)
BBB is growing as well
Jonathan Garcia (3 months ago)
Nike all the way
Dodgerblue81 (3 months ago)
Nike no more!!🇺🇸🇺🇸🇺🇸
Mhar Pedriňa (3 months ago)
Curry make your Brand Under Armour more precious than Adidas
Gabriel Cappelli (3 months ago)
Nike always, will never buy anything from a poacher.....
C MACK (3 months ago)
Adidas is better than UA
C MACK (3 months ago)
Don’t support UA.. They support Trump.
3rdworldgwaming (3 months ago)
So Steph Curry isn't their biggest
Jed Petersen (3 months ago)
Why would anyone name a company something that sounds like a deodorant for really bad B.O.!
tylermoon (3 months ago)
Piece of cake when you’re white
StockMetrix (3 months ago)
- Nike has a slight advantage of over UnderArmour in terms of their fundamentals due to their positive cash flows, asset efficiency, and profitability. - Nike is in an uptrend, but UnderArmour is slowly catching up too. - Nike is a more suitable investment for the risk-averse investors while UnderArmour presents an attractive opportunity for the more adventurous financiers. Source: https://www.stockmetrix.net/articles/post/060618/rich-stock-would-you-rather-wear-nike-or-underamour
non yobussiness (3 months ago)
Wool based products are better
Zach O'Neill (3 months ago)
Warriors just won the nba championship again... another year later...
MP GC (3 months ago)
Its just your butt ugly logo, its butt ugly
no rest for the losers (3 months ago)
Chill out with the camera work buddy
Dan Olfato (3 months ago)
UA should thank Steph Curry
steve mayala (3 months ago)
Tom Brady... Nothing against the guy .. But he only gives you football fans in the USA ...his wife could deliver Brasil, all of central America ..the world..very myopic.soccer players
phatcartoon (3 months ago)
This is a very good, and well made eight and a half minute Under Armour commercial. :P
pascal haeren (3 months ago)
my favorite brand. Just a pity that it is hard to get in the Netherlands (Europe) in stores but fortunately online, and that they do not sponsor the football champion of the Netherlands but the eternal number five
ThePHiLsTeR (3 months ago)
Problem with underarmor is that it is premium athletic gear. Nike sells quality gear, but is not as technical and cheaper. For most athletes Nike gear fills their needs. Underarmor is best for top competitive athletes.
booyah2u 2 (3 months ago)
I wear their stuff because it is way cheaper than Nike.
Omega Man (3 months ago)
Unless they're shoes stop being so ugly they arent going to topple Nike. I still don't know how the fashion designers or artists still have jobs.
King Greg (3 months ago)
You guys can't begin to compete with Nike...stop it
SevenDeMagnus (3 months ago)
chris s (3 months ago)
" i think he has a good business background".... the left immediately blasts back with hate filled rhetoric.
itsyoboiconnor (3 months ago)
It is sad that if you congratulate or don’t bash our president you get bashed smh
partymariner (3 months ago)
Whatever’s on sale at Ross or Marshals putos
jdi801 (4 months ago)
UA bought the Endomondo app and have since wrecked it. For that reason I will not buy any of their products.
Capin Kirt (4 months ago)
Overpriced for mediocre quality products
caveman Versace (4 months ago)
Under armour uses American labourers. Nike uses Chinese child slave labour.
Gabriel Madrid (4 months ago)
you guys can hire me I'm in California and will go anywhere if I have to anyway I can I don't have a car but I will go anywhere buy walking if I have to
Sean O (4 months ago)
He supports rump. brady supports rump. F em. rump is outside of "politics".
Jonathan Rodriguez (4 months ago)
I Hope Under Armour Will be The Future Athletic Brand in the world.
bandersnatch6546 (4 months ago)
Wait. You praise the PRESIDENT of your country and your company goes down for it? WTF America.
Erik OnTheHike (4 months ago)
He gets blasted for his perceived support of trump??? Wtf, he was praising his business skills one business man to another.... if this guy cared what other people thought he wouldn't be a billionaire businessman himself right now
Tristan Claxton (4 months ago)
I'm a jiu jitsu practitioner Show band I love under armor I wear a At least one piece of gear A-day
deme21B (4 months ago)
UA does not support hunters. I'll take my money elsewhere. You can't sell hunting gear and not support hunting, bunch of clowns.
Jack Kanov (4 months ago)
i watched The Wire...nobody who isn't connected to drug money bothers to touch b'more's harbors
jasontamu (4 months ago)
Internal optimists!! Love it...u can hear it in his attitude and way he speaks. Great story.
Leonidas (4 months ago)
Just found out UA’s Contract is up with Wounded Warrior Project. Not sure why UA would not renew their contract? Bad for Business UA since most of the military and Veterans wear your product.
Robert Broussard (4 months ago)
Under Armour only gives 10% to Gulf war 2 vets 🤕
japanauto trader (5 months ago)
no one ever expected, any one to replace nike and addidas as first and second, how ever under armour made it. its slightly more affordable then the two, and the name has a so real impact, ive shifted all my gear to UA, there has been a wild praise for this brand, how ever when it comes to running shoes i still lay with nike, nothing replaces nike. but i heard ua hovers are realy comfy and a game changer
BILLIONS after YOUR MOTHER (5 months ago)
Ok try champion o wait they already won
Scan End (5 months ago)
Thats how you do it 'You pay me a fair price whether you're Hollywood or not' :) Faith in what you do :)
Cameron Clark (5 months ago)
Under armor is too expensive. So is Nike. Make it cheaper
anglekan (5 months ago)
I just noticed I have bigger muscles than Tom Brady.
Joe Ciliberto (5 months ago)
The guy brought manufacture back to american, to his own home town, and will build more industrial capacity. Seems like an American Hero to me. I wish I could to the same for my home town just 60 miles north of Baltimore.
tommyloika (5 months ago)
Hes hot!
juan gomez (5 months ago)
Cry me a river, send this guy to a Gulag, and after some years, let him live the rest of his life with a Bangladesh salary.
tim gong (5 months ago)
Trump is like a pile of feces avoid it don't step on it
tim gong (5 months ago)
I like wear this brand
Mark (5 months ago)
How dare a business man support the most pro business president ever!!!!!
Tennis Rich (5 months ago)
lindsey vonn did so great!! thanks to you from the state of Colorado! a good friend gave me a pair of your high tops.... LOVE THEM!!!
Leland Matt (5 months ago)
Really a nice guy. he comes in where i eat lunch sometimes most people dont know his face he hangs in there talks to people real cool dude.
Alaric (5 months ago)
its pretty fair.
official ethoo (5 months ago)
rodmis1 (5 months ago)
I like how UA has military gear
Mario Mosin (5 months ago)
I like Under Armor a lot, their gear is really good and in some cases last longer.
mr zed (5 months ago)
Adidas is the best. Forget the rest
Mr. Opinion (5 months ago)
I didn't know he said something pro President Trump and it upset liberals. I will surely buy more Under Armour brand products now.