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Under Armour CEO Kevin Plank: My company is in an unfair fight with Nike | TODAY

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In this week’s Sunday Sitdown, Willie Geist joins Under Armour CEO Kevin Plank inside his state-of-the-art innovation factory in Baltimore. Plank talks about how he had “multiple voices” while he was developing the company, and what it’s like working with A-list athletes. He also responds to criticism he received for comments he made about President Trump’s business background. » Subscribe to TODAY: http://on.today.com/SubscribeToTODAY » Watch the latest from TODAY: http://bit.ly/LatestTODAY About: TODAY brings you the latest headlines and expert tips on money, health and parenting. We wake up every morning to give you and your family all you need to start your day. If it matters to you, it matters to us. We are in the people business. Subscribe to our channel for exclusive TODAY archival footage & our original web series. Connect with TODAY Online! Visit TODAY's Website: http://on.today.com/ReadTODAY Find TODAY on Facebook: http://on.today.com/LikeTODAY Follow TODAY on Twitter: http://on.today.com/FollowTODAY Follow TODAY on Google+: http://on.today.com/PlusTODAY Follow TODAY on Instagram: http://on.today.com/InstaTODAY Follow TODAY on Pinterest: http://on.today.com/PinTODAY Community saves rare movie prop collection shop from closing | TODAY
Category: News & Politics
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Text Comments (385)
Liberty (3 hours ago)
BBB Baby...... *Z02's*
Thomas Anderson (10 days ago)
Great mind
Capone Dickson (15 days ago)
Under armour fits me better.
David Bonny (18 days ago)
synthetic fibres you cant wash the smell out of absolute rubbish over rated crap. do yourself a favour stick with yhe old faithfulls!
lawreneph (19 days ago)
Those under garments started it all. When they came out everyone wanted those things. I remember Ray Lewis doing a commercial for them one year too that was dope
John Toffi (20 days ago)
Under armour is cool, but that logo is hideous
aznpanda510x (20 days ago)
LMAO!!!!! funny because i didn't know that swimmer and tom wear Under armor.... i only start liking under armor because of curry
Alex K. (21 days ago)
Under Armour has a European factory but no one buys UA products here.
Rashard Stallworth (24 days ago)
I believe Cam Newton is signed to this company as well
Rashard Stallworth (24 days ago)
TKL and The Small Shop are growing as well
Rashard Stallworth (24 days ago)
BBB is growing as well
Jonathan Garcia (24 days ago)
Nike all the way
Dodgerblue81 (25 days ago)
Nike no more!!🇺🇸🇺🇸🇺🇸
Mhar Pedriňa (25 days ago)
Curry make your Brand Under Armour more precious than Adidas
Gabriel Cappelli (25 days ago)
Nike always, will never buy anything from a poacher.....
C MACK (25 days ago)
Adidas is better than UA
C MACK (25 days ago)
Don’t support UA.. They support Trump.
3rdworldgwaming (26 days ago)
So Steph Curry isn't their biggest
Jed Petersen (28 days ago)
Why would anyone name a company something that sounds like a deodorant for really bad B.O.!
tylermoon (1 month ago)
Piece of cake when you’re white
StockMetrix (1 month ago)
- Nike has a slight advantage of over UnderArmour in terms of their fundamentals due to their positive cash flows, asset efficiency, and profitability. - Nike is in an uptrend, but UnderArmour is slowly catching up too. - Nike is a more suitable investment for the risk-averse investors while UnderArmour presents an attractive opportunity for the more adventurous financiers. Source: https://www.stockmetrix.net/articles/post/060618/rich-stock-would-you-rather-wear-nike-or-underamour
non yobussiness (1 month ago)
Wool based products are better
Zach O'Neill (1 month ago)
Warriors just won the nba championship again... another year later...
MP GC (1 month ago)
Its just your butt ugly logo, its butt ugly
no rest for the losers (1 month ago)
Chill out with the camera work buddy
Dan Olfato (1 month ago)
UA should thank Steph Curry
steve mayala (1 month ago)
Tom Brady... Nothing against the guy .. But he only gives you football fans in the USA ...his wife could deliver Brasil, all of central America ..the world..very myopic.soccer players
phatcartoon (1 month ago)
This is a very good, and well made eight and a half minute Under Armour commercial. :P
pascal haeren (1 month ago)
my favorite brand. Just a pity that it is hard to get in the Netherlands (Europe) in stores but fortunately online, and that they do not sponsor the football champion of the Netherlands but the eternal number five
ThePHiLsTeR (1 month ago)
Problem with underarmor is that it is premium athletic gear. Nike sells quality gear, but is not as technical and cheaper. For most athletes Nike gear fills their needs. Underarmor is best for top competitive athletes.
booyah2u 2 (1 month ago)
I wear their stuff because it is way cheaper than Nike.
Omega Man (1 month ago)
Unless they're shoes stop being so ugly they arent going to topple Nike. I still don't know how the fashion designers or artists still have jobs.
Gregory Harris (1 month ago)
You guys can't begin to compete with Nike...stop it
SevenDeMagnus (1 month ago)
chris s (1 month ago)
" i think he has a good business background".... the left immediately blasts back with hate filled rhetoric.
itsyoboiconnor (1 month ago)
It is sad that if you congratulate or don’t bash our president you get bashed smh
partymariner (1 month ago)
Whatever’s on sale at Ross or Marshals putos
jdi801 (1 month ago)
UA bought the Endomondo app and have since wrecked it. For that reason I will not buy any of their products.
Capin Kirt (1 month ago)
Overpriced for mediocre quality products
caveman Versace (1 month ago)
Under armour uses American labourers. Nike uses Chinese child slave labour.
Gabriel Madrid (1 month ago)
you guys can hire me I'm in California and will go anywhere if I have to anyway I can I don't have a car but I will go anywhere buy walking if I have to
Sean O (2 months ago)
He supports rump. brady supports rump. F em. rump is outside of "politics".
Jonathan Rodriguez (2 months ago)
I Hope Under Armour Will be The Future Athletic Brand in the world.
bandersnatch6546 (2 months ago)
Wait. You praise the PRESIDENT of your country and your company goes down for it? WTF America.
Erik OnTheHike (2 months ago)
He gets blasted for his perceived support of trump??? Wtf, he was praising his business skills one business man to another.... if this guy cared what other people thought he wouldn't be a billionaire businessman himself right now
Tristan Claxton (2 months ago)
I'm a jiu jitsu practitioner Show band I love under armor I wear a At least one piece of gear A-day
deme21B (2 months ago)
UA does not support hunters. I'll take my money elsewhere. You can't sell hunting gear and not support hunting, bunch of clowns.
Jack Kanov (2 months ago)
i watched The Wire...nobody who isn't connected to drug money bothers to touch b'more's harbors
jasontamu (2 months ago)
Internal optimists!! Love it...u can hear it in his attitude and way he speaks. Great story.
Leonidas (2 months ago)
Just found out UA’s Contract is up with Wounded Warrior Project. Not sure why UA would not renew their contract? Bad for Business UA since most of the military and Veterans wear your product.
Robert Broussard (2 months ago)
Under Armour only gives 10% to Gulf war 2 vets 🤕
japanauto trader (2 months ago)
no one ever expected, any one to replace nike and addidas as first and second, how ever under armour made it. its slightly more affordable then the two, and the name has a so real impact, ive shifted all my gear to UA, there has been a wild praise for this brand, how ever when it comes to running shoes i still lay with nike, nothing replaces nike. but i heard ua hovers are realy comfy and a game changer
BILLIONS after YOUR MOTHER (2 months ago)
Ok try champion o wait they already won
Scan End (2 months ago)
Thats how you do it 'You pay me a fair price whether you're Hollywood or not' :) Faith in what you do :)
Cameron Clark (2 months ago)
Under armor is too expensive. So is Nike. Make it cheaper
anglekan (3 months ago)
I just noticed I have bigger muscles than Tom Brady.
Joe Ciliberto (3 months ago)
The guy brought manufacture back to american, to his own home town, and will build more industrial capacity. Seems like an American Hero to me. I wish I could to the same for my home town just 60 miles north of Baltimore.
tommyloika (3 months ago)
Hes hot!
juan gomez (3 months ago)
Cry me a river, send this guy to a Gulag, and after some years, let him live the rest of his life with a Bangladesh salary.
tim gong (3 months ago)
Trump is like a pile of feces avoid it don't step on it
tim gong (3 months ago)
I like wear this brand
Mark (3 months ago)
How dare a business man support the most pro business president ever!!!!!
Tennis Rich (3 months ago)
lindsey vonn did so great!! thanks to you from the state of Colorado! a good friend gave me a pair of your high tops.... LOVE THEM!!!
Leland Matt (3 months ago)
Really a nice guy. he comes in where i eat lunch sometimes most people dont know his face he hangs in there talks to people real cool dude.
Alaric (3 months ago)
its pretty fair.
official ethoo (3 months ago)
rodmis1 (3 months ago)
I like how UA has military gear
Mario Mosin (3 months ago)
I like Under Armor a lot, their gear is really good and in some cases last longer.
mr zed (3 months ago)
Adidas is the best. Forget the rest
Mr. Opinion (3 months ago)
I didn't know he said something pro President Trump and it upset liberals. I will surely buy more Under Armour brand products now.
terenteren teren (3 months ago)
Brady can't push that guy out of the circle? WTF?
riderwithani (3 months ago)
UNDERARM ...........D'OH!!!!!!! Company name fail
Jake Cullen (3 months ago)
No1 wears under armor because there clothes are suit
Sam Miller (3 months ago)
Under Armour's products are trash
Scott Brewster (3 months ago)
No real runners wear under armor shoes
YankeesFanForLife27 (3 months ago)
Nike will always be better
Jeff (3 months ago)
Under Armour's quality has nose dived since it became so big. Was such awesome gear when they first started. Now it's mass produce and who cares how it turns out
Toby Doo (3 months ago)
Under Armour is corny
"This is a top secret facility" It's in baltimore
Tactical Exosuit (3 months ago)
People that attack UA for saying trump is doing a good job with businesses cant afford to buy their products anyway
KaiiZoFilms (3 months ago)
Addidas is better than under aurmor
Devon Tyler (2 months ago)
FOOTAHOLICS With shoes, yes...literally anything else, no
DdDten (3 months ago)
Both too expensive!
Sheen Estevez (3 months ago)
Nike - Under Armour, both made by poor Chinese people for pennies, yet the retail price for the product is at the level an American made product. Shameful
Fredy Rojas (3 months ago)
Nike is 1999 , under armour is 2019
Student Loans Are Cool (4 months ago)
Sorry butt not all men are born with flat pancake Butts
Doug the Pug (4 months ago)
"world class athlethes tom brady and steph curry" lmao
MILLIONAIRE millionaire (4 months ago)
I work this company year ago Best place I have ever work 👍🏻👍🏻
Andrew Lauhoff (22 days ago)
He couldn't use spell check.
lotto (24 days ago)
MILLIONAIRE millionaire why you quit?
Adam P (4 months ago)
Nike decided that they are suddenly very high end. For no reason, about 18 months ago. Check out their ridiculous prices such as sports jackets that cost more than Hugo boss . I used to love Nike but now I’m making the switch to under amour
Fasial Nisar (15 days ago)
Are you referring to the Nike lab products because they use high end materials, so they charge a little extra
99tjpro (17 days ago)
Adam P honestly, but im more of an adidas guy
duckncover182 (4 months ago)
Nike will always be better, just look at the stock price. Under armor is ghetto Nike
Chris Finkbohner (4 months ago)
he said "make butt look thinner" stop buying under armour now
RonaldReaganRocks1 (4 months ago)
Keep it real..........it is all about the "flash" and what looks cool. Football players (UA's bread and butter) wear it because it looks cool, and the word "armor" doesn't hurt either. It has a coolness to it. Play that card and don't stray from it.
John C (4 months ago)
Any smart business man would leave politics out during a interview or conversation.
doll S. (1 month ago)
John C yup
Zairem Renthlei (4 months ago)
I want to love UA but their logo is soo ugly i just can't get over it.
Dan Demsky (4 months ago)
This guy is great
Samuel James (4 months ago)
The person that makes fitness gear...is Overweight
Jamtron (4 months ago)
Seems like a great guy. I find the logo bad though. Maybe change it??
DIM GAMING (4 months ago)
I hate under armor, it’s so ugly.
dillon (4 months ago)
doktor furnace (4 months ago)
He shouldn't have sympathazed with trump. His global business development ambition hit a jolt when he supported trumpey. Lost 850+ million in revenue.
Bryson Caldwell (25 days ago)
doktor furnace And you wonder who the fascist are? This CEO cant even say anything he wants to say without people hating?
Strength Axle (4 months ago)
the capitalist is the best hope for baltimore, but the socialists would rather preside over their sh*thole