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What Is Marketing Analytics and Why It Matters – The SAS Point of View

209 ratings | 52100 views The video defines the SAS point of view for Marketing Analytics. Marketing analytics comprises the processes and technologies that enable marketers to evaluate the success of their marketing initiatives by measuring performance using important business metrics, such as ROI, marketing attribution and overall marketing effectiveness. In other words, it tells you how your marketing programs are really performing. LEARN MORE ABOUT MARKETING ANALYTICS LEARN HOW SAS CUSTOMER INTELLIGENCE CAN HELP YOU SUBSCRIBE TO THE SAS SOFTWARE YOUTUBE CHANNEL ABOUT SAS SAS is the leader in analytics. Through innovative analytics, business intelligence and data management software and services, SAS helps customers at more than 75,000 sites make better decisions faster. Since 1976, SAS has been giving customers around the world THE POWER TO KNOW®. VISIT SAS CONNECT WITH SAS SAS ► SAS Customer Support ► SAS Communities ► Facebook ► Twitter ► LinkedIn ► Google+ ► Blogs ► RSS ►
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Text Comments (2)
ramya s (1 year ago) Thank you so much for sharing this worth able content with us.
Magia do Marketing (2 years ago)
Gostei muito! J conferiu nosso canal sobre empreendedorismo digital?