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Why Taco Bell Failed In Dubai

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Taco Bell is huge in the United States. The Mexican-style fast-food chain has nearly 6,500 stores across the United States. While Taco Bell has had tremendous success at home, the company has had trouble taking off abroad. Watch this video to find out why the American company had to pull out of the Dubai market after four years. Elsewhere, Taco Bell will start testing its first vegetarian menu later this year. Offering a vegetarian menu will help the Mexican fast-food chain cement itself as the go-to option for nonmeat eaters, who often struggle to order a meal at fast-food restaurants that only sell hamburgers or chicken tenders. Five percent of Americans identify as vegetarians, according to a July poll conducted by Gallup. Taco Bell, which is owned by Yum Brands, is already known for being vegetarian friendly. Customers have been swapping out meat for beans in their tacos and burritos for years, and the American Vegetarian Association even certified some of Taco Bell's vegetarian alterations in 2015. The new menu will include a mix of old and new vegetarian items, said Polly Zintak, a spokeswoman for Taco Bell. The menu could also grow Taco Bell's relationship with its younger customers. Vegetarianism is slightly more popular among Americans younger than 50 years old, Gallup found. While Gallup said the number of vegetarians has remained relatively unchanged in recent years, sales of plant-based food have been growing significantly. A Nielsen study found that sales of plant-based meat substitutes grew by 30 percent in 2017. Americans might not be opting out of meat all of the time, but a vegetarian menu will also appeal to more health-conscious diners. The risk for Taco Bell in taking this step is limited as the chain already had ingredients like vegetables and beans on hand. » Subscribe to CNBC: http://cnb.cx/SubscribeCNBC About CNBC: From 'Wall Street' to 'Main Street' to award winning original documentaries and Reality TV series, CNBC has you covered. Experience special sneak peeks of your favorite shows, exclusive video and more. Connect with CNBC News Online Get the latest news: http://www.cnbc.com/ Follow CNBC on LinkedIn: https://cnb.cx/LinkedInCNBC Follow CNBC News on Facebook: http://cnb.cx/LikeCNBC Follow CNBC News on Twitter: http://cnb.cx/FollowCNBC Follow CNBC News on Google+: http://cnb.cx/PlusCNBC Follow CNBC News on Instagram: http://cnb.cx/InstagramCNBC #CNBC #TacoBell #Dubai Why Taco Bell Failed In Dubai
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Text Comments (1209)
M&N Distribution (7 hours ago)
Those Goat lovers don’t eat pork
Dragon Crackers (9 hours ago)
If I had never had Taco Bell and then tried it for the first time, I would probably be freaked out by the texture. It has a lot of flavor but if your not used to it, it might not be a good thing. The quality is not how the pictures look, its just something you get used to. And if you eat Taco Bell, you better be on your way home. It was probably embarrassing with the diarrhea farting echoing in the bathroom at the mall and most just decided to never go back. I bet the real reason they couldnt turn a profit is because in Dubai the rent was high and if your not doing really well you just cant break even.
don't bink (10 hours ago)
No weed?
Feras Angel (14 hours ago)
not first middle east location the first one was in Jeddah Saudi arabia in 1995 to 200x also Wendy's open literally next door loved the tqcho bill and wendya it were better the one in the state though
Justin Marion (16 hours ago)
I live in Canada and I have never seen a Taco Bell in my life. Thankfully.
Simon Kräutler (19 hours ago)
Taco Bell, Please come to Austria ❤️❤️🤤🤤
Mike L. (21 hours ago)
Why doesn't Taco Bell fail in America? It sucks.
GI joseph (1 day ago)
its simple they don't eat TRASH !!
Talal s (1 day ago)
You really gonna talk about Dubai? Qatar had Taco Bell in 2006, well before Dubai opened their Taco bell, where were you back then? Anyways, it failed in Qatar, they opened two or three I believe and it all failed. They will fail in Dubai too.
Team 974 (1 day ago)
Taco Bell has crappy franchise owners in the GCC. That’s why. They put no effort in marketing.
Albert E (2 days ago)
did cnbc get some new video creators for their youtube videos?
TraRob-EastSide (2 days ago)
Cause 90% of it is NAAAASSTY 😅
Larry Bundy Jr (2 days ago)
They failed in the UK too in the 80s, but came back a few years ago, but have annoying few stores mostly in the middle of nowhere.
Ralphie Raccoon (1 day ago)
There's two taco bells in Manchester, but there's stiff competition from home grown chain Barburrito which has double the number of locations, then there's a smattering of independent joints like Pancho's. Given the choice I'd take Barburrito over Taco Bell any day, it's more expensive but it certainly tastes a lot nicer and the "subway style" menu really suits Mexican food.
ovi_skywalker (3 days ago)
Taco bell started to be really successful in Romania
Dan Kirchner (3 days ago)
they arent stupid -taco bell really sucks
Jimmy Ramone (3 days ago)
Taco Bell isn't Mexican food. That's why it failed.
Xros Heart Federation (3 days ago)
Why Walmart didn't make it to the Philippines?
Xros Heart Federation (3 days ago)
Dairy Queen would be better there, it's hot in Dubai
Geo Orc (3 days ago)
Taco Bell isn't Mexican it's "Mexican"
sim61642 (3 days ago)
4:12 Ok , this is embarrassing taco bell ! , why cant you be like your heart disease inducing Brother and sister KFC and Pizza Hut !? Marinade the tomatos in ghee or something !
bee4010 (3 days ago)
Taco bell gives you “chorro”
Debbie Cakes (3 days ago)
taco bell is nasty though
Duncan Pinderhughes (4 days ago)
Taco Bell is trash. Don't know why it's successful at all.
don brassco (4 days ago)
No hallah😄
Ben Nguyen (5 days ago)
I thought they only eat gold
Tommy Vesety (5 days ago)
In philippines tacobell taste digusting
ice yaj (5 days ago)
because its a fake Mexican food.
Trent Timoy (5 days ago)
Taco Bell failed because no one wants watered-down Mexican food. Why not have the authentic stuff instead of the poor man's version of Mexican food? No surprise it failed.
ɢʀᴀʏ_ғᴏxʀᴊ 【 ᴍᴀᴅᴇ ɪɴ ʜᴇᴀᴠᴇɴ 】 (5 days ago)
Cluck Bell always remind me of Ghetto and low quality food
ɢʀᴀʏ_ғᴏxʀᴊ 【 ᴍᴀᴅᴇ ɪɴ ʜᴇᴀᴠᴇɴ 】 (1 day ago)
+Universal Elite INC. I mean, taco bell lol
Universal Elite INC. (2 days ago)
Holy shot you’re right
Furqan Siddiqui (5 days ago)
Reason for failure of taco bell : Who will eat meat in a papad ??
Sub to Pewdiepie ツ (5 days ago)
your talking about the taste of emiraties. they are 15% of our population smh
HOBBIT cadillac (6 days ago)
emirati culture? uae has 17% emirati's most of the people are south and south east asian, and uae has no culture it is an artificial cesspool
ace8656 (3 days ago)
You seem mad lol
Dalton Ducote (6 days ago)
its not terroristy enough for the middle eastern market!!!
Ianis Birliba (6 days ago)
I am surprised it's still going here, I had American friends Back in my home country and all of them told me, "man when you come to the US you have to try Mexican you should go to Taco Bell" and I was so not impressed not to say that I think it's not as Mexican as I hoped it would be
TheD4Knight (7 days ago)
"Mexican food" lmao
thcorp1 (7 days ago)
They didn't find the right partner..
Aaron Bays (8 days ago)
Guess there weren't enough late night drunks in Dubai for Taco Bell.
mariel (8 days ago)
TACO BELL IS NOT MEXICAN FOOD
la pequenã mexicana (10 days ago)
Because Arabs don't like Tacos halal they prefer Tacos haram!
Peta Bytes (10 days ago)
It's because they have the shittiest quality food full of chemical flavors and preservative.
Trans1000 (7 days ago)
Peta Bytes but that's not at all the reason
Damien Dacote (10 days ago)
isn't it OBVIOUS??? Muzzies dont know authentic Mexican food!!!!
Eduardo Castro (10 days ago)
They were serving leopard meat in the chalupas...
Guamoi (10 days ago)
Well I live in Dubai and I am still waiting for Taco Bell to open
Holland1994D (10 days ago)
3:06 an appetite for Texmex. Tacobell is Texmex, not authentic Mexican food.
TheCompton1963 (11 days ago)
3:05 taco bell is NOT mexican food!
Curt Christensen (11 days ago)
Why would any place succeed in the third world?
AusMade (12 days ago)
Why the hell did they try and get into the Mexican market? that's a massive insult that they thought they even stood a chance serving knock off awful imitation Mexican food to Mexicans.
braggart21 (12 days ago)
Taco Bell also closed most of its stores in Saudi Arabia.
Allen Paulsen (13 days ago)
There sour cream is like foam.there meat is ground bone , cartilage, and had to fight congress to even call it beef! Grade E. Guess what toco bell won! Thats how much fda lobbiest and $$$ can do to poisen yew....ewe !!!!
Allen Paulsen (13 days ago)
Taco bell is the nastiest , cheapest ingrediants money can buy! Ive seen people decline toco bell for free on job sites! Someof these guys were hogs that can eat a whole extra large pizza themselves...like another coment says , why did it fail in mexico...yucky
Esoteric Ministry (13 days ago)
I thought Dubai was only for rich People. A Utopia for the rich MUST have variety. They should DEMAND to have every different restaurant possible.
gabrielgalaxygh (13 days ago)
I find it hilarious that Mexico didn't like Taco Bell, even they know that ain't real Mexican food
Chris Facts (13 days ago)
Taco Bell is gringo food not Latin American
Carlos Javier Tiznado (14 days ago)
Like Lewis Black said about MTV applies to Taco Bell, "MTV is to music as Taco Bell is to Mexican Food"
M-P-S-80 (14 days ago)
Had Taco bell in London when I used to bunk high school but it didn't last here either.
-_- (14 days ago)
anyone else depressed and watching random videos like why taco bell failed in dubai even though we don't really care?
Jon MacDonald (15 days ago)
The Last time I had taco Bell I couldn't control myself I Literally shotgun blasted the whole tolite and Part of the wall! it was awful I felt like Bob saget in the 2nd dumb and dumber movie!
Nick Young (16 days ago)
I honestly haven't been to Taco Bell in forever
Brandon Hemmy (16 days ago)
..because it's damn disgusting.
Jesse21 (16 days ago)
Mexican Style?
VieViaPaVria (16 days ago)
This video places too much emphasis on Emiratis. They account for only 10% of the population.
LiFE 707 (16 days ago)
If Taco Bell released in more middle eastern and specifically gulf nations it would find huge success even though it’s heavily American influenced middle easterners love Mexican food
Ploppy Ploppy (17 days ago)
Taco bell is disgusting . Real Mexican food is so much better .
Isyraf Najmuddin (17 days ago)
I wonder why taco bell failed in Malaysia...Wait,we dont have taco bell
Myka Fowler (17 days ago)
Can people stop calling Taco Bell a Mexican food chain
Dawg Is Kewl :v (19 days ago)
ITS NOT MEXICAN HOW THE HELL CAN PEOPLE THINK ITS REAL MEXICAN FOOD
xXxArdenTdevilxXx (19 days ago)
Taco Bell was Pricey for a small tasteless portion
Nishantha Us (19 days ago)
I feel like they are mixing random brands with random countries or cites and making a video. They try to research it and boom
Can we get 1,000 subscribers with no videos? (20 days ago)
Taco Bell is not authentic Mexican food
areufkingkiddingme (20 days ago)
It failed cause it was Taco Bell....
steverl22 (22 days ago)
Americans love trash food.....pretty simple. They got in trouble for using meat that was less then GRADE D! Just think about that.
XXX Long Live Legend (23 days ago)
Becuz in Dubai they know better🤣
All Hail SQUAA (25 days ago)
in short, because most people there don't drink alcohol
Kevin Z (25 days ago)
Taco Bell is sheit will never understand its hype
Lysol (25 days ago)
Just enough with this bllshit video series of why American chains failed in which country.
Jeramithehuman (25 days ago)
Are you happy now YouTube I watched it
J Mendoza (26 days ago)
@3:07 "...don't have much of an appetite for Mexican food." Be that as it may, TACO Bell does not make Mexican food. "Although Americans view Taco Bell's food as great-tasting "Mexican" food, Residents in Mexico view Taco Bell's food differently. Taco Bell first tried to enter the Mexican market in 1992, but its restaurants all closed within two years. Taco Bell tried again in 2007 to successfully open a restaurant in Mexico City."
mrmiyagi5 (26 days ago)
it is haram.
David Curry (26 days ago)
#1 reason...They don't smoke weed in the UAE.
Naser Deen (27 days ago)
Cause it's not easy to sell Arabs a crappy Mexican food. and I agree their cuisine is more tasty than Mexico
bayspotter (27 days ago)
Falafels > Taco Bell
Filomena Spectre (27 days ago)
do "why target failed in Canada"
Kollin011 (27 days ago)
To taco bell. Kuwait might have a drive thru culture. Try Qatar as well. In Qatar I noticed that people tend to prefer to drive up, stay in their cars and order takeaway food so they might like Taco bell. However in Dubai locals want to get out of the house and sit at a mall or cafe and relax. Locals in the Gulf love their cars and if you cater to that maybe there is a niche there.
bitronic1 (27 days ago)
I don't like taco bell... it doesn't taste good, i think that's why... (i don't mind tacos tho)
Yo Bro (27 days ago)
Because Taco Bell sucks ass that’s why I guess the basic tacos are alright but it’s still trash.
Mykee Wattz (27 days ago)
TACO BELL ISN’T MEXICAN FOOD ! And stop comparing Schwarma to Tacos, they’re two totally different tastes and flavors!
Ali Alsamhan (27 days ago)
In Kuwait Taco Bell is pretty popular
Philip (27 days ago)
Considering Chili's as Mexican food has never crossed my mind.
Mir Far (1 month ago)
I see Dubai in the title, I dislike.
king james488 (1 month ago)
so because it's crap. you know you're a good mexican restaurant when you fail in mexico...
Khalid alghamdi (1 month ago)
We have only one here in Saudi Arabia 😂
LilSpot (1 month ago)
Taco Bell is nasty that's why
explicitDTP (1 month ago)
I love taco bell, but no foothold in the UK, last taco bell I went to was in Spain. Europe, middle east just haven't gotten around to that type of food (American Mexican fast food). Maybe quality control, and sourcing ingredients they need for cheap.
modms11 (1 month ago)
In the Middle East we know how to mix meat with spices in a wrap better than the (microwaved) taco bell.
Ibrahim F07 (1 month ago)
starbucks is fast food ??
Kim Kim (1 month ago)
They just opened in Thailand haha
Jeremy Pinkham (1 month ago)
Failed because they consider dogs an unclean animal so they sure don't want to eat tacos made of stray ones.
Jozeph Latino Reyes (1 month ago)
Man y’all are dumb! Ravi bell is delicious. I have it at least twice a week with my son
TheDoodLbot (1 month ago)
I've tried taco bell. Not impressed by the taste 😒
Gilroy PRO (1 month ago)
I'm America, we don't consider Taco Bell a American Mexican or Mexican fast food chain. We call it White Wash Mexican fast food 😁