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Formula One Is Trying To Woo Americans

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Formula One and the United States have had a rocky relationship for as long as the sport’s been around, but new American-led management is set on changing that once and for all. Since its founding, Formula One has been an international organization. The first world championship was held in 1950 at Silverstone in the United Kingdom. The winning driver, Italian racer Giuseppe Farina, drove a supercharged Alfa Romeo in front of 120,000 cheering spectators — including England’s reigning monarch, King George VI. That European race set the stage for Formula One’s global presence, excluding America. Headwinds in America Logistically, it’s hard to be a Formula One fan in America. Most of the races take place in Europe, so watching live events often means waking up at the crack of dawn. The U.S. also has its own motor sports to watch like IndyCar and NASCAR, which has been around since the 1940s. Peter Habicht is the founder of Formula One's largest fan group in America, located in San Francisco. The group has about 2,500 members. » Subscribe to CNBC: http://cnb.cx/SubscribeCNBC About CNBC: From 'Wall Street' to 'Main Street' to award winning original documentaries and Reality TV series, CNBC has you covered. Experience special sneak peeks of your favorite shows, exclusive video and more. Connect with CNBC News Online Get the latest news: http://www.cnbc.com/ Find CNBC News on Facebook: http://cnb.cx/LikeCNBC Follow CNBC News on Twitter: http://cnb.cx/FollowCNBC Follow CNBC News on Google+: http://cnb.cx/PlusCNBC Follow CNBC News on Instagram: http://cnb.cx/InstagramCNBC Formula One Is Trying To Woo Americans | CNBC
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Text Comments (1171)
Formula One Fan (6 hours ago)
Americans are too dumb to even understand F1.
FastFoxx 99 (1 day ago)
Its easy now that Nascar is in the selling hole Plus F1 is getting less political and more interesting
Mondorulezdood89 (1 day ago)
I’m American and I love F1. I started watching in 2014 the same year I bought my first Mercedes. One day I was flipping channels and I caught the end of the Bahrain Gp and I instantly became a Lewis Hamilton and Mercedes supporter. 5 years and 4 champions later I’ve been to two races Abu Dhabi GP 2015 and British GP 2017 it’s been an amazing journey that I will continue for the rest of my life. #Mercedes #TeamLH
Oscar Tobar (2 days ago)
And thus lead the end of F1 on nbc contract, also I'm a American I knew this sport was a thing since the early 2000s
Myles Dunne (2 days ago)
5am? European races this year have been 8am from the east coast of America.
Oscar Tobar (2 days ago)
Exactly sometimes even 9 am
Still I Rise4485 (2 days ago)
From Detroit, saw Senna when I was 2 and when I was 3 years old. I faintly remember a lot of my early childhood, but I'll never forget the first time I heard open wheel cars screaming. Been a fan forever it seems...but I really started devoting time to F1 in 2007. Im a fan of other motorsports as well, but F1 just takes the cake.
Bill McLay (2 days ago)
F1 is getting a lot of things right where NASCAR is getting a lot of things wrong. When I hear "life at the speed of F1" for example... That coincides with our current society, fast pace, connected, the world is one big place online, internationalism, races all over the globe... All parts of the spirit and image of F1. Then there is NASCAR.. the racing stages, 3+ hour events, caution after caution "playoffs" which are an obvious far reach at getting more viewers interested because people can relate to the connection with ball sports. NASCAR is a joke and I hate that I say it because I grew up watching with my family. NASCAR doesn't care about me.
Daniel Grutta (2 days ago)
I love how this video only focuses on the US..What about Canada. Everyone always forgets us..
Fuh Q (3 days ago)
Typical US Whole world plays and watches football - Americans invent their own 'football' played with their hands and an egg shaped ball. Whole world watches F1 - Americans make their own open wheeler series and don't care about F1. It's like they don't want to compete against the rest of the world.
oahi net (6 days ago)
Altough there is no driver to cheer, but there is a team to cheer. It's haas f1 team
Noah F1 Fan (7 days ago)
I have been watching f1 since 2014 Spain. Good video but most Americans don't care about f1 also IndyCar isn't all American because look at how much drivers there are outside of the U.S.
C S (8 days ago)
Until F1 can figure out how to be more competitive and not the most un competitive boring racing in the world, no American interest ever. Who wants to watch a league where the same two teams and drivers win 98% of the races? Not Americans. Watching Nascar is still way more exciting and it's gotten horribly boring as well. F1 is a sham that only euro snob f1 fans will try to defend.
Kentucky Fried Children (8 days ago)
If I knew about f1 much earlier I would have started karting as young as 10
Calvin Cooley (9 days ago)
The problem is that there is no American team, car and driver. Think Dan Gurney All American Racers style.
Timothy Landon (10 days ago)
Americans don't like F1 for the same reasons they don't like Soccer.
Oscar Tobar (2 days ago)
I'm American I would watch F1 > Soccer (Futbol) there's more action and I can prove it
Ben Ward (10 days ago)
There's a reason why: F1 is controlled (nowadays) by Liberty Media, an American company. Of course, the '05 US race was not conducive to creating fans in America.
Matthew Roalkvam (13 days ago)
Actually they go on at 7:00 pm ET
Daan Vaan (14 days ago)
They have austin, & nascar needs a major freshen up.
Thecool Element (14 days ago)
Well if there would be more Americans in formula 1 there millions and millions will be watching but of course there’s indycar. Maybe retired indycar drivers that are Americans and American manufacturers can go to f1 to at least represent the country.
Glen Mallory (18 days ago)
No mention of the great Watkins Glen race track and it’s still strong historical connection to formula one. Build a hotel at The Glen. Upgrade the track and bring F one back to WAtkins.
Alex The Great (18 days ago)
There are no American drivers though there is 1 team which is Haas and NASCAR is struggling
slippery doorknob (20 days ago)
And I'm pretty sure Indycar is taking back the American racing market. They've added courses from the past that hadn't seen the calendar for a long time. The cars are looking cooler and the records are breaking for road/street courses. The only thing left to do is deregulate oval configurations so we can see 240+ mph super speedway speeds again.
Richie Guardia (23 days ago)
The sport is so watered down...bring back the v10. People don't care about 6 cylinder F1 cars...just expensive go carts.
Gambler (24 days ago)
american's dont like f1 because its late? and there is no american drivers to cheer for? well im not german.. i am not finnish either.. not italian also.. i love seb and kimi.. and i really LOVE ferrari.. so that means 'i shouldnt like f1' Maybe f1 must promise to build walls about to make americans like the sport. OH they call football as Soccer.. Americans are weird.. i was suprised they exist at the first place. they do everything weirdly.
Trevor Kincy (24 days ago)
Laguna Seca anyone?
sula S (26 days ago)
What a strange article, almost all of the images and video of the modern cars were NOT F1 cars. Was that just sloppy use of stock footage without checking what it was?
4A orange (21 days ago)
You are wrong because almost all of the images and videos ARE F1 cars, but being mostly recorded in early 1950's and 2000's. Even a car on the "stock" footages seems to be Jordan EJ12 built for 2002 F1 season, but with a different livery.
FieryWolf 39820 (30 days ago)
They say no American drivers whilst showing a picture of an American team
A W (1 month ago)
Motorsports Manager brought me here.
elwingy (1 month ago)
Americans dont like complicated things, just give them an oval race and some junk running round and round, fill them with beer and hotdogs, add some michael bay type explosions and you won them for life.
Ink Bold (1 month ago)
PB&Jrunr (1 month ago)
Bring back the v10s then we can talk 😁
Oscar Tobar (2 days ago)
Yes I miss those engine as well as the v8
Xxx Xxx (1 month ago)
Benjamin Haube (1 month ago)
I'm an American, and I have moved away from NASCAR and toward F1. To be frank F1 is just a lot more exciting to watch.
Dalton Bauman (1 month ago)
NASCAR > Formula One Change my mind
Oscar Tobar (2 days ago)
I like both tbh
The Fast Lane Racing Station (8 days ago)
Dalton Bauman why not both?
NATHAN NEVILLE (1 month ago)
Doubt it will catch on Americans are losing there love for NASCAR due to the increased safety and extra rules f1 is even worse I mean that if you made a no rules racing league maybe limit money to lower the playing field and make more teams even
Julio Acceus (1 month ago)
I've been keeping my eye on HAAS every race. No luck so far. It would be a miracle for P5 Position.
SHERMAN YOUNG (1 month ago)
I'd rather watch paint dry..😂😂😂😂
SHERMAN YOUNG (1 month ago)
One word boreing ,boreing , boreing,,,,if I want to see a race or even be in a race , for free I just jump on interstate 75🤣🤣🤣🤣
476 Anno Domini (1 month ago)
Hambone (1 month ago)
Only because Americans now own the sport, they seem quite determined to grow it in America.
santachickens (1 month ago)
Shouldn't have had a 6 car race in 2005..
Casperankinen (1 month ago)
Why include footage of computer sims and non-F1 cars? But really the issue all motorsport has to face is the drop in it as being an aspiration. Countries have falling driver rates as the whole world urbanizes so really F1 should be more focused on emerging markets that still aspire to drive. Also there’s so much more competition for eyes now. Most motorsport events are pretty boring (you can only see part of the track at a time so it rare to see more than a single file of cars speeding past) and difficult to reach (tracks are quite far from major urban centres with little public transport). Online gaming and video is eroding sport across the board. I feel that whilst this video gets the spin of the marketers right it doesn’t get to the core issues facing F1 and global sport.
Justin Grant (1 month ago)
This was a great video. I would love to see something like this for the decline of sailing in the US, particularly in the America's Cup
Derek K (1 month ago)
Not enough left turns for the rednecks
Carlson Gracie Team Montreal (1 month ago)
The tame sound of the V6 is the reason I've stopped watching.
Dale Bee (1 month ago)
..exactly..that sound of a screaming F1 car was awesome..now they sound like they are on slow warm-up laps
Blake Chico (1 month ago)
F1 in Austin, TX is the shiznit! Great race and great city equal a blast.
Max Chavelev (1 month ago)
Just forgot to mention Haas... a US team
just tim (1 month ago)
F1 sucks. I watched it for a few years but it seemed to me the majority of the time the driver who had the pole position usually won. The only thing I can say about F1 is they will race in the rain, and that's the only time it's fun to watch. And if that guy with the handle bar mustache is running the show---well I guess he's a legend in his own mind. Good luck, this sport is for the rich and the lame. Bring back the stock car races from the 50's and 60's---well we know that won't happen.
cloud (1 month ago)
Americans dont care about something if it doesn't revolve around them.
Bronson Black (1 month ago)
Well. Maybe if the racing was anywhere interesting after the first 3 turns, maybe.
SeSe (1 month ago)
I live on Bruce McLaren road. :p
paul beecham (1 month ago)
I have been watching F1 since 1988. I have seen many things come in to improve the racing. some good some bad. F1 needs to improve the show but I am worried about liberty media trying to implement too much americana. last years austin gp had the drivers coming out 1 by 1 and that was good but having the 2 championship protagonists standing face to face like a boxing match was wrong!. grid kids???? what are americans??? peados??? I thinknot!!!! bring back grid girls and bring in grid boys for the girls and some boys. F1 does not need a superbowl show, F1 does not need a big show it needs to improve the racing
Craig Dore (1 month ago)
Now you F1 fans in the USA now how Australias feel with the start times when you have races in the Americas
Matty ander (1 month ago)
Americans just like watching cars go round in circles
ILikeFuckingHistoricalThings (1 month ago)
Bring back f2004 then boom f1 will thrive again
ILikeFuckingHistoricalThings (1 month ago)
Get rid of those halos too
Nic_Beast121 (1 month ago)
5am to get up that’s nothing try and stay up till mid night or even 1am try that in aus
Brian Brown (1 month ago)
Why do they care so much about american drivers? and no mention of HAAS, the most successful American team to date?
Tyler Brooks (1 month ago)
I’m. A formula one fan love Charles Leclerc and Mercedes team wish I could go to a Grand Prix race
TomZeBomb (1 month ago)
No mention of Haas at all, which even though there are no American drivers on that team, it has entertained me to watch the hometown crowd. They were what kind of brought me into following F1, even though I don't catch all the races. It also helps that they are doing really well as a team, they are the highest performing mid-pack team behind Mercedes, Ferrari, and Red Bull.
Habu12 (1 month ago)
As a Mexican-American follower of F1, I hope it doesn't grow much more in the US. I like the exclusivity. And I can't stand IndyCar or NASCRAP.
suzuki400boi (1 month ago)
Since Dale Jr. Jeff Gordon, Tony Stewart all retired in Nascar, that's pretty much %60 of the fan base right there gone. One thing for Formula 1 in America is the racing just isn't exciting enough, too many rules, too many penalties etc. The cars aren't exciting enough, especially now with the Awful V6 sound. F1 will have to change a lot if it ever wants to catch on big in America. Not just get a couple American drivers..
Doug Brady (1 month ago)
I'm American. Got into F1 last year. Love it. DVR has made it possible to be a fan.
Wade Davis (1 month ago)
IMSA is better than F1 by a whole lot.
alef fush (1 month ago)
buhuuuuuuuuu we've been watching early in the morning !
ShermTank7272 (1 month ago)
I’ve got the perfect marketing pitch: “Formula One: We turn left *and* right”
Suck This (1 month ago)
F1 ia way ore better than that boring nascar
Matthew Paule (1 month ago)
Why not watch the highlights instead? It's only around 5 minutes
Otter Green (1 month ago)
It seems racing like Rally Cross is growing in popularity and maybe because it was added to the X games, making it more main stream. If F1 wants to gain popularity it needs to make a bigger footprint here in the US by adding races besides one or two races and get American drivers and manufacturers into the game. Indy cars seems to be a lot more popular because fans can actually experience it in person vs only watching races in exotic locations.
guguigugu (1 month ago)
theres just not enough death and destruction and flame spitting to grasp the american attention. even euros who see themselves as intelectuals get bored at most races.
Leonel Santos (1 month ago)
If they wanted to bring another race to the US they could have picked better circuit than the proposed Miami GP
x Crowman x (1 month ago)
Formula One can't woo anyone nowadays, that's what Sportscar/GT3 racing is for.
Martin Dixon (1 month ago)
Lewis FTW!!
willlasdf123 (1 month ago)
Let's not forget about Indy here. Been the most competitive major racing league in the last decade, has the most variety of races, and I don't know about total viewership, but attendance has been at least optically looking better from where it was. F1 may have the better drivers and the better technology, but from an entertainment value, Indy is right there if not surpassing F1.
porscheoscar (1 month ago)
The races are boring. NASCAR has become boring and viewership has nose dived. F1 is boring because there are typically only 2 teams that can win more than 1 race per season. In order for Americans to be into any sport there have to be many competitve teams with large fan bases for each team. I can't think of any popular sport in America where the same two teams win all the championships for a decade.
sbaker190189 (1 month ago)
I felt so sorry for American fans that June day at Indianapolis in 2005, as David Coulthard (who drove for Red Bull Racing at the time) said, "... Mature adults were unable to come to a resolution to put on the show that everyone wants to see. It's a very sad day for the sport I have to say." I was so embarrassed watching the sport I fell in love with in 1996 that day. They should have come to a compromise and override Ferrari vetoes
twisted logik (1 month ago)
Cnbc should get broadcasting rights back. ESPN's coverage sucks.
Ciaron Smith (1 month ago)
Its a European sport and should only be for Europeans first. The rest get whatever is left over.
Robin Patty (1 month ago)
I LOVE F1!!! But here’s the problem, I have to subscribe to a myriad of TV channels just so that I can get F1 and the expense, not to mention having a hundred channels that I’ll never watch, doesn’t make it worthwhile. Solution, start an F1 streaming channel. Or stream F1 along with other related world motor sports such as 250 & 500cc GP motorcycle racing, F3, World Superbike and such sports as that. Have a monthly or yearly fee like Netflix or Hulu and you’ve got something. It would be even better if you added in some of the lesser known, starting classes in this realm. Just don’t clog it up with NASCAR or Indy car racing.
Josh McBuckets (1 month ago)
It’s won me over. I get up early or stay up late to watch these races.
Mr Tower (1 month ago)
My head spins when i try to watch nascar
I'm 5 feet 4 inches (1 month ago)
If they still race in Indianapolis I will every year.
Wyatt Muller (1 month ago)
That mustache tho
Enisei (1 month ago)
I prefer WRC becoming more popular in the states.
That's a femme (1 month ago)
Hey better than NASCAR I'll say
SANA SHY SHY SHY (1 month ago)
Did he just say BAHARAIN?
Ardhi Menggala (1 month ago)
Not in south east asian too...especially the biggest country in south east asian, the people tend to see motogp...because of that kuala lumpur shut down the F1 service...
Brian Washington (1 month ago)
One reason I'm not as big a fan of F1 is due to the lack of passing. For the most part, whenever I look at F1 as soon as a driver gets out in front he pretty much stays there unless there is an accident or mechanical failure. One change I would like to see is for them to allow refueling on pit stops again.
Livintrust Livintrust (1 month ago)
The cars are amazing. The lack of real competition is boring. I go to Austin for the experience yearly but no point in watching the same guy win every week at xxAM.
Andy Wan (1 month ago)
Lol that mouthstache epic
dragngt (1 month ago)
I have hope for F1 in the US. I have to DVR the races and ignore social media the morning after so I’m not alerted to the results but it works out ok. The European tracks are epicly historic and beyond what the US has to offer unless you count Laguna Seca and COTA. But having 3 US based races as well as the Canadian Gran Prix you could pick up enough of an American audience that it is worth everyone’s efforts.
MaiN tESt (1 month ago)
Even with liberty media owning F1, as long as FIA sanction it F1 would never grew in america
sasquatch 747 (1 month ago)
Motor sports just aren’t that big in the us
Dale Johnson (1 month ago)
Didn’t even talk about ESPN and their buying rights and deciding not to cover the series. Major upheaval in the US that has every fan talking and it should have been mentioned.
Napkep (1 month ago)
Americans grew up mainly on NASCAR/Indycar so most of the Americans that are interested in Motorsports will naturally go to a series that is much more available in the country and F1 is hardly mentioned here unless you're already watching a race plus they only have one race that is a pretty long distance away for some American F1 fans. Honestly F1 would have to change the series quite a bit to become really popular in the US. Also the F1 fan base needs to lighten up a bit and not be a bunch of couch racers who degrade every other form of Motorsport.
BITSTR3AM3R (1 month ago)
Matt Mercer (1 month ago)
Not sure why F1 thinks NASCAR fans would switch to them. No ovals in F1.
Rasmus Wellejus (1 month ago)
The fact is that no one in the US who is good enough to compet against European drivers in F1 and the lack of interest is due to the overkill security and the sound that the cars make is awfull compared to the old ones!
svfutbol20 (1 month ago)
Bring back the V10s and we’ll be wooed
That1 Guy (1 month ago)
Trying too woo American viewers and relegating their viewers to ESPN at the same time? Does Liberty not realize that ESPN will run college baseball on their main channels and keep qualifying on the ocho which requires a different subscription package? Why did they dump NBC? Then the FIA has an archaic rules system that can put the best drivers at the back of the pack, regardless of qualifying time. What does liberty have to say to American fans of Verstappen that attended COTA 2017? I'm no fan of Max or Kimi but that was pure trash. Utter nonsense. 15 spot grid penalty and a stolen podium.
jtdavis62 (1 month ago)
If so, they picked the wrong TV network. ESPN sucks!
jtdavis62 (1 month ago)
Yeah, they throw in 20 minutes of commercials per hour. That's a lot of annoying nothing!
Rethinker167 (1 month ago)
ESPN or for me TSN buys the viewing rights from sky sports ESPN does nothing but maybe throw a commercial in here or there