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Ogilvy ad for UPS - "That's Logistics" (30 second version - US)

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After a decade of work and the investment of billions of dollars to successfully transform the company, UPS has launched a communications program to demonstrate how it has vaulted past competitors to offer the broadest range of logistics services in the industry. The communications program, with a new advertising campaign here in the UK (also in the United States, China and Mexico). The ad campaign was conceived by Ogilvy & Mather Worldwide. The creative elements of the platform will focus on the theme "We ♥ Logistics" to reflect UPS's passion for delivering transportation and supply chain solutions that can bring competitive power to its customers. The first ads run today (13th September). New advertising for The UPS Store, the first to be fully aligned with the corporate platform, will launch on Sept. 19 in the U.S. UPS plans to show its new advertisements through a variety of mediums, including print, television and digital media as well as some unique "out of home" activations. UPS also will support the campaign through various social media channels. For more information about UPS's new communications campaign, visit www.thenewlogistics.com. You can even download the music to this ad as an MP3 file or ringtone!
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Text Comments (5)
TransCinema Films (6 years ago)
Fift bucks to send it fifty feet that
aksa8c (6 years ago)
Very catchy. A great cuteness element in the vocals. But, also a bit of a travesty for fans of Dean Martin.
Ogilvy & Mather Group UK (6 years ago)
@SWEATYHOG And by the way, I notice the only comments you have made have been about this UPS ad. Do you work for FedEx or DHL or something?
Ogilvy & Mather Group UK (6 years ago)
@SWEATYHOG You really are a pompous fool, aren't you? You are far more deserving of a "facepunch" than any of the "Adwhores" you affect to despise. Get over yourself - you are not as radical or as witty as you like to think. Your comments are overwitten - prose which tries to be purple but which only manages to be a sickly shade of lilac. Back to the drawing board for you my dear boy.
William Rowan (6 years ago)
@kjdenver I noticed that too. This new one sounds a lot different than the old one. The old one sounded a lot better...