Want to better position your company to attract today’s industrial buyers? UPS has the insights you need. Every two years, we take a deep dive into the dynamics of these buyers—who they are, what they want, and how they buy.
We’ll explore the four major trends that we saw on the horizon in
2017, and how they are shaping the buying landscape today:
• How demographics are shifting as the number of Millennial buyers continues to rise
• Buyers continue to shift spending, purchasing directly from manufacturers or online marketplaces.
• How buyers are increasingly crossing borders to source products
• Why it’s so important to offer buyers post-sales support