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Thor Wants to Throw Down an Electric Hammer on Tesla

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Start-up Thor wants to beat Tesla to the market with electric semi-trucks. Thor's custom models are due in 2019 and meant for short hauls. Video by David Nicholson, Curtis Grout ---------- Like this video? Subscribe to Bloomberg on YouTube: http://www.youtube.com/Bloomberg?sub_confirmation=1 Bloomberg is the First Word in business news, delivering breaking news & analysis, up-to-the-minute market data, features, profiles and more: http://www.bloomberg.com Connect with us on... Twitter: https://twitter.com/business Facebook: https://www.facebook.com/bloombergbusiness Instagram: https://www.instagram.com/bloombergbusiness/
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Text Comments (3503)
Big John (8 hours ago)
The logo looks too similar, also Tesla already has factories so they are at a massive advantage. But I appreciate the effort
Bas from the Woods (10 hours ago)
4:04, Cooking meth in eco style
Ponykeg53 (1 day ago)
at those prices still not gonna happen keep dreaming you might come up with something useful
Stephhh 420 (3 days ago)
What happened now
Keith Webb (3 days ago)
Bloomberg just being a sore loser. Feel sorry for the middle and lower salaries working in ICE with their masters wrecking their workers lives for the short term advantages of backing oil.
Thamsanqa Goqo (5 days ago)
I unsubscribed after i heard that middle finger to elon
kubanskiloewe (5 days ago)
without Musk noone would take notice about this.....
Gaming With The Dabber (5 days ago)
That truck is trash compared to a 1963 ford
aarock1234 (6 days ago)
narrarator sounds like collegehumor narrarator
I pee in my sink I'm afraid to come out my room (7 days ago)
china will invest in you ,America the should get their head out their ass do better than china ,G.M, ford cadillac ,big cat mandatori ALL COMPANY to take part go to war with the oil company
Viking Queen (8 days ago)
Stop using Viking names on your fucking trash. This is misappropriation of our name.
Andrew Berberich (14 days ago)
middle finger to elon, lmfao hahahahaha, clown
MrPCT007 (16 days ago)
I'ts 2019.......????? Is he on his next venture?? Where's the truck?
08yannch (18 days ago)
cant wait for the day i see a triple-b all electric truck making the drive up to port hedland or driving across the nullarbor
Play Gaming (20 days ago)
👍👍👍👍👍👍👍👍👍👍👍👍👍👍👍👍👍👍👍👍👍👍👍👍👍👍👍👍👍👍👍👍👍👍👍👍👍👍👍👍👍👍👍👍👍👍👍👍👍👍👍👍👍👍👍👍👍👍👍👍👍👍👍👍👍👍👍👍👍👍👍👍👍👍👍👍👍👍👍👍👍👍👍👍👍👍👍👍👍👍👍👍👍👍👍👍👍👍👍👍👍👍👍👍👍👍👍👍👍👍👍👍👍👍👍👍👍👍👍👍👍👍👍👍👍👍👍👍👍👍👍👍👍👍👍👍👍👍👍👍👍👍👍👍👍👍👍👍👍👍👍👍👍👍👍👍👍 ELON MUST the GOAT.
sunny mittra (20 days ago)
It's front doesn't looks aerodynamic !
gary flory (24 days ago)
Too bad the truck arrow dynamics don't match the front of the trailer's.
candymr2 (27 days ago)
Self driving cars are a myth. Electric vehicles maybe, but not now
Sammler&Jäger (27 days ago)
Is this a joke? (T)esla (T)hor a T as a logo, how unique 🤨
Gordon Tang (1 month ago)
The next thing is auto driver
pory sovann (1 month ago)
I turn and look at my boss bcoz of 3D audio. -_-
PAPU MX (1 month ago)
i was like how do you sound like you discoverd an ingenuity when the patent was released by Elon, besides how will a small shop keep up with supply and demand. a bye standard asked "is this a tesla truck?" he said "no its a thor truck" how else you explain that if the desing and concept is a copy of the tesla truck? why the finger when it was given to you from the beginning?
Chong-ma Alen (1 month ago)
Bloomberg do u hate Elon Musk?
Fahad Rehman (1 month ago)
Bloomberg You are Childish
lettuce 63 (1 month ago)
Lmao he got turned down by Elon musk so he is butt hurt lmao 🤣
Doctor RohitSharma (1 month ago)
Funded?
google plus blows (1 month ago)
go man go fuck E Musty!!!!!
santos (1 month ago)
Musk wanted to replace all ic automobiles with all electric.... So no fingers needed,,,, grow up blooooommmmmmm.....m
Dmac 740 (1 month ago)
Tesla nothing but break downs and 💩 customer service.
seelfy warm (1 month ago)
sed the patent. That means he WANTED this, so, go ahead! compete! All he wanted was electric vehicles to replace internal combustion. So, no middle finger needed.
Kick butoxy (1 month ago)
Elon don't care In fact he want them to succeed
Raju KR (1 month ago)
Why Tesla. Why not ICE Vehicles.
Steven Real (1 month ago)
Tesla lead the fight and make space so that others take advantage....Elon is great
Abid Ishtiaq (1 month ago)
0:07 the licenses plate on the car is not even why
Ted James (1 month ago)
Locomotives use a Diesel engine to power the electric motors that propel the train..Yes I know, you’re thinking diesel petrol is bad, I agree. My point is electric motors are powerful and efficient wether they are powered by oil or lithium.
Max Bliss (1 month ago)
Electricity costs will SOAR once the monopoly is established by government/private corporation domination...people will be slaves and limited how far they can travel and monitored (surveilled) every second. UN Agenda 21/2030...freedom is disappearing fast...progress is slavery.
Vincent Ciccone (1 month ago)
It's patents that prevent further evolution or stagnate it
Tip Tack (1 month ago)
but does it have auto pilot??
Tessa Rossa (2 months ago)
Thor throwing down on the real world Iron Man? Seems so familiar to me somehow
J. Montrice (2 months ago)
Thor Trucks purposely Designed their logo to look like Tesla’s which is actually very smart, I clicked on the video because I thought it was a Tesla Semi 🤔
Philip Lindley (2 months ago)
Bet they haven't put 45,000 pounds on it yet?
Delfinins Jezus (2 months ago)
The video was great but the middle finger part, have a middle finger for you.
Charles Ostendorf (2 months ago)
Here's a business idea .... start a mobile recharging company like they do with city scooters. Use a combination of batteries and supercapacitors. Any one does that cut me in a little . 😉 thanks !
niftertube (2 months ago)
Trucking companies could eventually make a killing off of this. With short range trucks hitting the road again the need for frequent depots or service stations will increase. So either trucking companies will invest in their own fleet infrastructure of interchangeable batteries and basically steal the market or will partner up with a current fuel provider to do the same. At least for now no effective long haul options are on the table. Companies of tenacious young businessmen who are not afraid to take chances and fail are paving the way for the big corporations to sweep in and take over when the kinks are worked out. Once it starts it will happen quickly.
Jalapeno Kidd (2 months ago)
robot trucks are going to put truck drivers out of a job
Happyest Moments (2 months ago)
Whoever builds EVs, what the fcuk it has to do anything with Elon Musk !!! Build and deliver, simple
Fryad Rafeeq Saleem (2 months ago)
I’m wondering if the truck is noisy or not?!11
Stealthy Sloth (2 months ago)
LOL okay. First you they take Thor's cool name and they have no autonomous data NO battery plants NOTHING. YOU GOT NOTHING!
Duke of Haphazard (2 months ago)
Wait it only goes 300 miles?!?!?!?!?!
Duke of Haphazard (2 months ago)
Did he legit say, tom wanted to give me a spin with his mustache?
Temporal (2 months ago)
Elon didn't need money to make money :)
Greasy nPoor (2 months ago)
I drive truck 300 miles a day local around Los Angeles and surrounding areas this truck would work perfect for a ton of us driving locally.
Dave A. Richards (2 months ago)
Middle finger not needed, but Tesla alone cannot bring the world EV vehicles, more players and competition will. Ten years ago EV's wouldn't "arrive till 2020" but here we are
Akshansh Kumar (2 months ago)
It'll just charge the Tesla to 400%😂
Kevin - M: Ehrenworth (2 months ago)
See Valient thor Andrew Bassiago jump rooms this is vetted information. Laugh if you want the ai takeover project BLUEBEAM project Pegasus project mk uktra Tesla and the uss Eldridge CLOAKING for invisiblity PROJECT RAINBOW ALL THESE STATEMENTS ARE VETTED DO YOUR DUE DILLEGENCE BEFORE COMMENTING AS WELL THEYRE IS A US DEPARTMENT OF TIME TRAVEL. SEARCH FOR IT ITS THERE. Time travel project LEAF. YOU NEED TO SEARCH DEMON HUNTER ATLANTIS SKYDOME AI, BLACK GOO CHEMTRAILS APPOLYON CAPPING THE DOME SEE WHAT THE WORLD REALLY LOOKS LIKE and through HISTORY Egyptian map of world Vikings map NASA NOT A CIVILIAN CORPERATION PART OF DOD fake picture of earth WHAT EARTH REALLY LOOKS LIKE ON YOUTUBE
kzap70 (2 months ago)
I think it's more of a middle finger to BP, Shell and ExxonMobil.
kingstarlord1st (2 months ago)
That host look likes Ben sharpio. Wtf lol
Jo Za (2 months ago)
only cost 180K? Yeah that's bullshit
Clubamerica1fan (2 months ago)
They’re no longer Thor trucks due to lawsuit now they’re called Xos trucks
bill webb (2 months ago)
This "thing" looks demonic, who the hell would want this eyesore anywhere close to themselves? I'm a guy who thinks the A10 warthog is in the top 10 most beautiful airplanes ever made and I'm in the minority big time; but this thing is so UGLY and horrid it should become the official Democrat party transgender trademark.
Ali Zoulfikar (2 months ago)
Looks like a prostar to me
chillbman (2 months ago)
Lol copy the overall style and form of the logo from Tesla... Get your own stuff!
D O (2 months ago)
Just being electric isnt enough, full self driving and ota along with a host of other features means a huge barrier to entry for tesla competitors, the maxwell acquisition cements their domination.
PeelAHotBox (2 months ago)
Where’s Thor now😂
PeelAHotBox (2 months ago)
After seeing Tesla’s new factory Thor has nothing on them
Atoxical (2 months ago)
He may release the electric semi first but did he host Meme Review?
Ang Sherpa (2 months ago)
The level of Bloomberg, news correspondent🖕
mateo Andrey (2 months ago)
Ugly as hell
Deerjaw Williams (2 months ago)
The real question.. How much can it pull and how does it perform under a load in the rockies? For only 300 miles how much weight is that range based on? The average load weight for flatbed trucks is 48000 lbs. And those loads get pulled up and down 10 plus mile long grades of 8 percent and more. If these electeic trucks cant pull that weight under those conditions for more than 600 miles they wont make it. Some mountain passes are 300 miles total length. And there are no places to pull over and charge. There arent even any power lines there. Theae trucks though they do have potential are nothing more than day cab local delivery trucks. 150k for a local delivery truck that will require coal based energy solutions thus increasing pollution is not worth the lack of capabilities.
Black Arrakis (2 months ago)
Cool little brother to Tesla's Truck. Middle finger to Tesla? His main goal is to do away with fossil fuel usage so your on his side.
Rexx Sade (2 months ago)
Seriously that is one ugly truck it looks like a rat. WHY!
haydenvu vu (2 months ago)
No one is gonna buy a Thor truck
Chad Smith (2 months ago)
Yea but can it drive itself?
J S (2 months ago)
On sale in 2019... Lol still waiting.
Simon ralph (2 months ago)
🖕stick it in your rear
Gustavo Serrano (2 months ago)
If you need to rip off Thor's name and icon then how much faith do you have in your product? Just call the company Washington Redskins Trucks
carreysovery76 (2 months ago)
DON'T YOU EVER I MEAN EVER SAY " GIANT MIDDLE FINGER TO ELON MUSK" I'M SORRY THAT THOR OR WHATEVER IS TO AFRAID TO EVEN COME AT ELON. ELON OWNS THE GREATES ELECTRIC VEHICLE COMPANY EVER SO DON'T DISRESPECT HIM
Noreddine Kessa (2 months ago)
Giving the finger in uncalled for, Elon made it clear, he wants to see other mfg building EVs.
zozo (2 months ago)
That's a mighty ugly truck
cie L (2 months ago)
hopefully, in twenty years period all trucks runs on electric motor also as some would like the safe situation to be kept on, double engine may better (diesel and electric). So you always has double burger, in case the chicken doesn't function the meat will do.
Rick Morrow (2 months ago)
How about adding solar cells to the tops of the trailers to boost extended mileage on clear days? There by recharging the tractor as it rolls down the road. Just thinking ?
Denis Elis (2 months ago)
Give your self a finger for ugly design.
A C (2 months ago)
All this talk and no production vehicles.
Joshua Wang (3 months ago)
Middle finger to musk? It's what he wanted and also before you brag about it know that teslas truck is already superior to yours
J Ki (3 months ago)
Where is it!!?
Open your eyes (3 months ago)
There’s so much potential sales! The more products that are offered instead of try to take a risk on one people are just gonna be trying to figure out which one to choose! Tesla it’s probably excited there’s more people getting into the same business that way the technology gets proven and you get more people that convert over to the Electric idea! So please don’t make it sound like they’re in competition that just brings negativity to everything! thank you very much for making the video. It’s nice to Be in the know of what other companies are working on!
BrahamGod YT (3 months ago)
This truck seems really unreasonable for the long road.
Rob McMillian (3 months ago)
Damn thing is uglier than a carp
Phillip Yoysoy (3 months ago)
Place a prapeler in front of RIG to generate electricity from the wind .......
Johnny Araujo (3 months ago)
Hey don’t fuck with musk
The Lord's child (3 months ago)
Dear idiot who made this you're literally driving a Tesla
Knuckle Head garage (3 months ago)
Everyone acts as Elon is the owner of Tesla. News flash he’s not he’s just a big face for them and a designer which they have many he’s definitely not the only one. Get real.
Jay Zandegiacomo (3 months ago)
Electric vehicles are a SCAM! WAKE UP!
Right to Record (3 months ago)
300 miles is enough for city deliveries, petroleum deliveries, lots of stuff. Best name ever for trucks. Thor. Yeah. I like that.
Mikhail Lamay (3 months ago)
Tesla is just there to fund the Mars missions. Stop postponing it with your hideous truck.
DeepCupsChan119 (3 months ago)
Too futuristic and curvy
Dimas Farhan (3 months ago)
They should fix the front
Draw WithJazza (3 months ago)
Didn't the Tesla one have 600 mile range?
Draw WithJazza (3 months ago)
@TheAmazingFirehawk best possible answer
TheAmazingFirehawk (3 months ago)
no its infinity because its powered by Elons raging will and passion to make the world a better place.
john smith (3 months ago)
More like torques hammer
Taylor Talbert (3 months ago)
The logo is foul, but the truck is cool
Max Guyd (3 months ago)
Tesla wanna be