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Thor Wants to Throw Down an Electric Hammer on Tesla

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Start-up Thor wants to beat Tesla to the market with electric semi-trucks. Thor's custom models are due in 2019 and meant for short hauls. Video by David Nicholson, Curtis Grout ---------- Like this video? Subscribe to Bloomberg on YouTube: http://www.youtube.com/Bloomberg?sub_confirmation=1 Bloomberg is the First Word in business news, delivering breaking news & analysis, up-to-the-minute market data, features, profiles and more: http://www.bloomberg.com Connect with us on... Twitter: https://twitter.com/business Facebook: https://www.facebook.com/bloombergbusiness Instagram: https://www.instagram.com/bloombergbusiness/
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Text Comments (3599)
IMDOC78 (1 day ago)
Not as efficient, fast, or powerful as Tesla. Weak competition
Timothy Swan (1 day ago)
They're acting like this is competition... which technically it is, but it's like a Peterbilt or Kenworth as opposed to a Freightliner. You need a strong truck for those darned heavy loads in the Pennsylvania mountains even if Tesla has the advantage on the flat land.
Raji Fredrick (4 days ago)
They better build a solar trailer if they want to be better than tesla and before.
Raji Fredrick (4 days ago)
They better build a solar trailer if they want to be better than tesla and before.
Raul Chaava (9 days ago)
Most retarded piece of journalism i have ever seen.
Illuminati (11 days ago)
does it has self drive? If no then fuck off.
Sherab Dorjee (11 days ago)
Can ev take on Himalayan highway?
Abu Abdullaah (12 days ago)
And that seems to be a Masonic logo on the very front. That's probably PAN.
QuadQ (13 days ago)
Hows it looking today- Tesla will destroy you.
jake barnier (13 days ago)
Thor is such a creative name!!! I mean, I haven't heard that name in RVs or movies before!
NC Styles (15 days ago)
I wouldn’t drive that. Lol ugly!
Mohamed Mohammed (15 days ago)
2020 feb now. Is it in the market?
Ahn James (16 days ago)
so.. how is this semi coming along two years later?
Cozy Dodo Dodo (17 days ago)
ELECTROMAGNETIC RADIATION CAUSES CANCER
Andrew A Reynoso (13 hours ago)
ok
Alex W (18 days ago)
0:24 That comment is totally unnecessary
FLO (18 days ago)
"This sucker" when talking about Tesla semi, it's better at anything this truck does !
Jon Knight (19 days ago)
In case anyone isn't aware, Thor Trucks were forced to change their name to Xos.
B M (20 days ago)
Gotta love family money
Tommy ! (24 days ago)
Cool looking truck, Did it ever go into production?
MrMarquis10009 (24 days ago)
Looks nice I like it 👍 👍👌
Nada Etter (25 days ago)
So ein scheiss!!! Gruss aus der Schweiz 🇨🇭
J (27 days ago)
A middle finger? Why can't it just be another electric semitruck?
Bluuplanet (28 days ago)
Those battery packs located where ICE gas tanks are suggests simply swapping battery packs at strategic refueling locations. With some decent pit stop training (or some robotics), that could be done a lot faster than refilling a diesel. And the battery pack could be recharged while the truck continues on past the horizon. As with amp-hour ratings on battery powered drills, the weight of the tool in the carpenter's hand might be more significant than how long the battery can go between charges.
Death By Pesticides (1 month ago)
🔥🔥🔥
Justin Moore (1 month ago)
Useful tools do not get destroyed. This storyline is kind of boring.
xevious2501 (1 month ago)
not in any way a threat to Tesla, In fact the only company that has a vehicle that even comes close to rivaling Tesla is Rivian. And Tesla was smart enough to take make a leap away from the traditional Pickup truck design. I love the Rivian, and it is awesome, but its represents Today. while the cybertruck represents anything goes. no tradition no walls no barriers just outlandishness. The tesla semi in every way looks like a polished idea.
RRvlad19 (1 month ago)
I hate this video because the description is so wrong !
Kebaburrito (1 month ago)
Bruh this guy walks like he's got something up his ass
carlos romo (1 month ago)
Ahhh i love the love for elon in this comments nice :)
Caleb (1 month ago)
2019 is over, where they at? Design is one thing, manufacturing is the hard part.
Dorin (1 month ago)
2020 and time to stick that middle finger up his ass.
pasoundman (1 month ago)
the issue will be the megawatt hour size batteries and recharging them.
Max Power (1 month ago)
Nahum 2:4 KJVS The chariots shall rage in the streets, they shall justle one against another in the broad ways: they shall seem like torches, they shall run like the lightnings.
Max Power (1 month ago)
Hit the Elcro peddle, KINGPIN SNAPS on trailer being pulled. Oops.
Altin Bey (1 month ago)
“When it goes on sale in 2019” 2019 is almost over and I haven’t heard of this vehicle from any other source besides this video
Diego Hernandez (1 month ago)
If Elon Musk was getting in trouble because he was producing only two thousand Vehicles a week I don't know what kind of trouble this guy is going to get into if he only had one prototype. And so if some people are waiting up to two years to get their teslas, then people are going to have to wait 20 years to get there thors.
hgvideo gonzalez (1 month ago)
this could be a big company and big business, but the fucking design is horrible... that may killed it.
Alexander Dennis (1 month ago)
this is definetily Elon Musk ideology. 'Move toward Clean Energy". hope this company grow in future
Merced Campos (2 months ago)
Where do we charge these giants . Neither Tesla or thor explain where to get its charge
ricky bronikowski (2 months ago)
he built his company so other people would follow him if you have not listened to anyone for years he does not even want to be a part of Tesla
Avishek 8848 (2 months ago)
Haha 2019 my asss
dabaltimoreson (2 months ago)
300 miles towing? Or city driving?
TEC Man (2 months ago)
A Elon Musk could also just team up with a trailer manufacturer aswell, either way it would be a win win for Tesla. 😊
TEC Man (2 months ago)
The guy that wants to compete with Elon Musk for electric semi trucks, is driving a Tesla ev....lol Also Tesla should think about doubling the range by building Tesla trailers that have battery backs built into them. It will decrease the trailer load some but the advantage would definitely out weight the lost of cargo space. The trailers can be charging while docked in the loading doors waiting to be loaded or while loading.😊
Aidan McLean (2 months ago)
LIGHTNIIIIIING! -Thor
MawaMaverick (2 months ago)
It's like they are saying that it is Elon's fault that these companies don't have enough funding. Lol.
Tony Chalmers (2 months ago)
you have to make the vehicle charge itself as your driving it or what's the point. never heard of dynamo Generators. Stick theses to each driving wheel of the vehicle and it will self charge whilst moving. Simple. It's hiw we used to charge the lights on the bicycles instead of batteries. They also power rechargeable batteries.
Rosscifer (2 months ago)
2:11 I don't think this reporter understands the meaning of a mustache ride.
Sachin Mohan (2 months ago)
Boo 👎👎👎👎👎👎Bloomberg are just Elon Musk haters!
Timbo Yuen (2 months ago)
Keyword: wants Also, Epstein didn't kill himself
Men’s Kingdom (2 months ago)
Middle finger to whom? Come again, sir!! Elon Musk is the most respectable CEO in the world. He doesn’t care about competition and money. Oh. Please!!
Owen’s Game Mania OGM64 (2 months ago)
The Tesla semi is better and way faster
Zhearo San (2 months ago)
Is That Tesla
ken hall97 (2 months ago)
I think these bastards at the media have to grow up.
Aleks B (2 months ago)
Oh, so Tesla rip off that Elon allowed cuz he released the pattern for people to use ? Right ?
Levi James (2 months ago)
Such a wide road to failure and disaster. Elon is not even competing with these ants.
tonim tahmid khan (2 months ago)
So how my preorders did you get??
ArnobPlays (2 months ago)
Fuck us ass
Warmaster 7 (2 months ago)
Thor/Tesla: Hey I have a semi truck that doesn't run on diesel! It's range is about 300 miles...in Southern California. And it costs $30,000USD more than diesel semi's. Me: How far does or go with a 60,000lbs trailer? When it's -20F ? Or 120F? Thor/Tesla: ... Me: I don't care. I'll keep driving my diesel semi....Go find another sucker.
Arka Banerjee (2 months ago)
Now see tesla actually sells ideas
Jack Black (2 months ago)
300 miles of range while Tesla will be pushing 500-600 soon
It's Vlad, not Vladimir (2 months ago)
Well, if you really start to think about it, every damn vehicle of any type, function or design that’s currently running on a combustion engine can be transformed into an electric version!! Not much change has to be adopted into the design of it, but just the mechanics only have to be adjusted a little to fit the “ergonomics” of an electric concept! This pretty much sums up the genius adaptation of a new technology for a forward movement!!
999 Subs Without Videos (2 months ago)
End of 2019 now but not heard of this yet.. or I missed something???
Jeremy Cate (2 months ago)
Pick up or acceleration in a truck is pointless the driver is not going to be standing on the gas he/she has a load to think of torque for hills and range is where you need to speed your research money
Daniel Cox (2 months ago)
300 miles unladen right? Not while towing tens of thousands of pounds? That's always been my issue with electrics, they never *NEVER* specify power consumption at *FULL* load. The motors don't need to be so powerful ya'll. Smaller motor, more gear reduction, max the speed at 70 mph, and range will stop being such a crisis.
sergeant816 (2 months ago)
Or you can by a 379 Pete and drive all-day long.
Dan (2 months ago)
Both Tesla and Thor have what essentially is a baphomet logo. If you see it
It is I (2 months ago)
Only Tesla's truck is leap and bounds past Thor and has all of the manufacturing and infrastructure.
Batista Apple (2 months ago)
Middle finger to Bloomberg.
Jade Clauesn (2 months ago)
Fucking UGLEY LOOKING TRUCK I'VE EVER SEEN..
David Uk (2 months ago)
Why tell them Elon wanted this when we could just stand by as this competition helps clean the world
Robert Tebbe (2 months ago)
It's like Electric Car/Truck companies dont realise what the people actually want and need. For instance, they built this truck with barely a middle console. The barest of minimums. Pretty sure a lot of truckers basically live in their trucks and, if not, then need storage and convenience.
Edgy Car (2 months ago)
I think the Tesla looks better
1998.5 Cummins 24V (2 months ago)
If you do the research these batteries are worse for our earth
Justwantahover (2 months ago)
You can't see out of it properly to be safe on the road. Is that a blind spot or what!
Sauvage Ascension (2 months ago)
FUGLY
Violate (2 months ago)
Well the first step of making electric.globally accepted is for Elon Musk to allow Tesla's charge port and adapter to be use for every electric car. They have a really solid charge port and design, can pump crazy amounts of power through it. They just need to license it out to other companies.
N1k32h (2 months ago)
Sit on your own middle finger
John Royal (2 months ago)
Omg. That's horrible.
david hotard (2 months ago)
Dude.. if you were gonna make a electric truck why the hell did you make it uglier then sin? That thing is ugly as fuck.. could’ve at least ripped off the Pete a little because it’s hands down the best looking rig on the road
subham mishra (2 months ago)
Stupid bloomberg
Jacob Ward (3 months ago)
THIS MAN IS not Thor
Chey Thompson (3 months ago)
It's like a knock off tesla
Poppa Pips (3 months ago)
Can smell the stale cigarette smoke ceiling and furniture of the office through the video
paul thompson (3 months ago)
Elons' a legend He would just laugh at the middle finger
Aleksi Jani Jumppanen (3 months ago)
This comment section is full of fat and angry american elon musk fans
Jacob Walsh (3 months ago)
Should jump on the next game of equipping the trailers with full wrap solar cells on the outer shell so they can have a continuous charge going on
Ma Cho (3 months ago)
This truck looks more like beta ray bill lol
Juan Sup (3 months ago)
It does look sick however it doesn't drive itself
jokesonu420 (3 months ago)
When Bloomberg thinks they outsmarted elon musk....
Icoyu Christ (3 months ago)
Electric train uber freight fuck off trucks go for trains thanks
Adriaan Redelinghuys (3 months ago)
Elon's Semi is a lot better designed Goes faster and can carry 80k kilo
Old Account (3 months ago)
Bloomberg was scammed into this. I can take a bunch of used Tesla batteries used Tesla motors and wire them up all for under 150k to create a fake company to raise funds to steal investor funds... I mean it's basically legal in America. If you don't use a gun you can fuck anyone out of anything and the chance of going to jail is directly related to your political situation. Trump robs a charity and gets caught and only pays a portion. I don't want to write a book here but it's literally for everyone involved and it's fuckin ridiculous
Old Account (3 months ago)
You got absolutely dick on Tesla
rohit sharma (3 months ago)
🖕🏼🖕🏼🖕🏼🖕🏼🖕🏼🖕🏼🖕🏼🖕🏼🖕🏼🖕🏼🖕🏼🖕🏼🖕🏼🖕🏼🖕🏼🖕🏼🖕🏼🖕🏼🖕🏼🖕🏼 middle finger to u 14 yolds out there making such stupid remau
tomekanglia87 (3 months ago)
This truck look like a PIG
mason deeks (3 months ago)
How dare you give Elon the middle finger you just mad because you ain't on his level
Xuliang Zhang (3 months ago)
300-mile range is a joke
Kaspa King X (3 months ago)
it is already 2019 going 2020; where is this thor now?
Teddy Bass (3 months ago)
Hope there will be loads of flat roads.
Taugeh Ayam (3 months ago)
We are towards the end of 2019..