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The Grand Theory of Amazon

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Join Dollar Shave Club for only $5 http://www.dollarshaveclub.com/polymatter Thanks to sponsor Dollar Shave Club, new members get their 1st month of the Daily Essentials Starter Set including trial-sized versions of their Body Cleanser, One Wipe Charlies’ Butt Wipes, and Shave Butter along with their Executive Razor for only $5 with free shipping. Patreon: https://patreon.com/polymatter Twitter: https://twitter.com/polymatters Reddit: https://reddit.com/r/PolyMatter Discord: https://discord.gg/polymatter Amazon sells everything from streaming video to organic grapes, and it’s all part of a large (likely successful) strategy to dominate the entire consumer market. *The end of this video includes a paid sponsored promotion. This company had no part in the writing, editing, or production of the rest of the video. Credits Music is by Varsity Star: https://varsitystar.bandcamp.com/releases and the Varsity Star Facebook is https://www.facebook.com/varsitystarmusic/ The biggest source of inspiration for this video is the wonderful Ben Thompson's analysis of Amazon at https://stratechery.com - highly recommended. “wasted” GTA font used under a free license: https://www.dafont.com/pricedown.font SEC report from Amazon, including its competitors: https://www.sec.gov/Archives/edgar/data/1018724/000101872416000172/amzn-20151231x10k.htm https://www.usatoday.com/story/tech/news/2016/12/29/amazons-patent-flying-warehouse/95951942/ http://money.cnn.com/2017/02/28/technology/amazon-web-services-outages/index.html http://money.cnn.com/2017/08/23/technology/amazon-education-tenmarks-writing/index.html https://www.usatoday.com/story/tech/news/2017/02/28/amazons-cloud-service-goes-down-sites-scramble/98530914/ https://www.tomshardware.com/news/Amazon-Kindle-Cost-Production-Supplies-Parts,13953.html https://www.nytimes.com/2018/05/16/technology/moviepass-economy-startups.html http://www.businessinsider.com/amazon-prime-member-numbers-revealed-2018-4 https://www.cbinsights.com/research/report/amazon-strategy-teardown/ https://a16z.com/2014/09/05/why-amazon-has-no-profits-and-why-it-works/ https://techcrunch.com/2017/05/14/why-amazon-is-eating-the-world/ https://www.usatoday.com/story/tech/talkingtech/2017/03/01/amazon-control-internet-aws-cloud-services-outage/98548762/ https://www.forbes.com/sites/quora/2017/11/13/to-what-extent-are-amazon-and-google-competitors/#773520114267 https://searchengineland.com/survey-amazon-beats-google-starting-point-product-search-252980 https://www.economist.com/briefing/2017/03/25/are-investors-too-optimistic-about-amazon https://www.economist.com/leaders/2017/03/25/amazon-the-worlds-most-remarkable-firm-is-just-getting-started https://www.cnbc.com/2018/01/24/amazon-pharmacy-team-expanded-to-more-than-30-leerink.html https://stratechery.com/2018/amazons-go-and-the-future/ https://stratechery.com/2016/the-amazon-tax/ https://stratechery.com/2018/amazon-health/ https://stratechery.com/2014/losing-amazon-religion/ https://stratechery.com/2013/amazons-dominant-strategy/ https://www.entrepreneur.com/article/197608 https://www.nytimes.com/2018/05/16/technology/moviepass-economy-startups.html https://www.wsj.com/articles/amazons-newest-ambitioncompeting-directly-with-ups-and-fedex-1474994758 https://www.investopedia.com/articles/investing/031116/making-sense-amazons-move-logistics-amzn.asp https://www.investopedia.com/articles/investing/020515/why-amazon-needs-dump-ups-and-fedex-amzn-fdx-ups.asp https://www.amazon.com/gp/product/B00LT3L7AO/ref=as_li_tl?ie=UTF8&camp=1789&creative=390957&creativeASIN=B00LT3L7AO&linkCode=as2&tag=sgtsnu-20&linkId=YN4RE2ODX35ZZBNQ http://markets.businessinsider.com/news/stocks/amazon-stock-price-here-are-the-4-industries-wall-street-thinks-amazon-will-destroy-the-fastest-2017-9-1002426699 https://venturebeat.com/2017/07/17/amazon-tanks-blue-aprons-stock-with-one-trademark-filing/ https://www.greenwichtime.com/technology/businessinsider/article/Blue-Apron-got-Amazoned-before-it-even-became-a-11255872.php https://www.investopedia.com/news/amazon-launches-amazon-cash-amzn-wmt/ https://www.fastcompany.com/3038252/the-economist-trades-in-henry-kissinger-for-googles-eric-schmidt https://www.investopedia.com/articles/company-insights/092016/7-worst-products-amazon-ever-had-amzn.asp http://www.bloomberg.com/news/2013-10-24/amazon-revenue-tops-estimates-before-holiday-quarter.html https://www.nytimes.com/2017/10/20/opinion/how-amazon-took-seattles-soul.html https://thenextweb.com/mobile/2011/09/28/amazons-bezos-we-worked-hard-to-charge-you-less-for-kindle-fire/ https://www.wsj.com/articles/amazon-welcomes-teens-with-new-parent-controlled-shopping-allowance-1507726803 https://www.bloomberg.com/news/articles/2018-05-10/amazon-is-said-to-halt-google-shopping-ads-as-rivalry-heats-up https://stratechery.com/2018/divine-discontent-disruptions-antidote/ http://fortune.com/longform/amazon-groceries-fortune-500/
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Text Comments (1893)
PolyMatter (9 months ago)
Come chat on our updated Discord: http://discord.me/polymatter Also: some things had to be cut for time, so I’ve posted my notes to Patreon
J W (1 month ago)
Are you an independent youtuber or an advertiser? In the few videos I've watched here, but in every video, you do a TERRIBLE job distinguishing between content and advertising. Make up your mind and tell us. I did try to visit your "chat" on discord.me, but was only redirected to download the Discord app. I am able to go to other web pages in my browser without being FORCED to download an app. Another advertisement masquerading as an invitation? wtf, polymatter? There seem to be two options here: you suck (at separating content from advertising) or you suck (pretending to be an individual creator whilst you are really just Advertisements). p.s. Your About page, here at Youtube, says the only way to reliably contact you is by the email below. There is no email below.
Chaleelaleela (1 month ago)
+JMADMACHINE My thought, they attract people to their platform. This means they need to spend money. They will profit later. The compettitor who has more money can try and experiment any ways it wants. This means the more money the higher tendency to win.
BolinFoto (7 months ago)
The 2 dollar bill is no joke. A 1976 to 2003 is worth $2 yes but a 1928 Red Seal is worth $10 to $20 so it is only a bad deal if they are a 1976 to 2003 2 dollar bill. :D
Jonathan Laig (7 months ago)
Also without Google there's no Amazon cause Android and Chrome and maps and everything essential. Firefox won't support em and Microsoft will not support other companies unless you pay em ridiculous amounts or buy their license for like everything including use of their windows phone OS. Also google owns Asia everything here is Google even your very personal online shopping center Lazada or Grab asia owned by google here and bought out uber asia is run here by google no Amazon even in middle east, Philippines, Malaysia, India, Mongolia and so fort.
Bromoteknada (8 months ago)
I thought that you would fully detect Amazon's theory, but you didn't and here is why. (just to be clear, I love your videos and the level of work you bring on youtube) 1. Margin. Dropping your margin from low to even negative is a common competitive strategy. HOWEVER when competition is eliminated then the margin WILL increase and there won't be no Walmart or let's say FEDEX, to fight Amazon with lower prices. So what you will get as a customer in margin is : 1% (good for you) , 5%(still good for you) , but when competition is eliminated prices will go up for 15% margins (bad for you) , 30-40% (very bad for you) and there won't be a competitor to stop it, so basically your pocket will be defenceless in any oligopoly-industry. As you said it, scale. Selling 1000 pieces on a 1% margin is better than selling 100 pieces on a 5-10% margin. 2.I also think that you didn't describe the ad thing as it is. Amazon is actually moving into the "ad" business in order to develop its own tools (until now they would just retarget on adsense) and implement them into its products. Maybe the video was uploaded before these announcements. You also didn't mention that what Echo does is what other...sketchy sound monitoring companies do, gather data by keywords. I'm not saying that they directly listen to your...kitchen conversations however it is proven that they gather the keywords that you are using. Google does the same. If you start mentioning words like "tv,buy,samsung, 50 inches etc." then you will probably get tv-based ads google ads. So basically they may sell to you cheap products, but they will know your consumer behavior SO WELL , that you will end up buying dozens of shit that you don't need or will use. And that is just way worse than just buying some bucks cheaper. Oligopolies and monopolies are so bad for the global economy that personally I find the current and the upcoming situation way more dangerous than , let's say, Kim Jong Jun. And it goes without saying that such powerful companies will not be stopped by regulations and stuff, their influence is enormous and grows day by day.
Wi Tu Kay (1 day ago)
lol teir zoo logo
Carlos Romero Fernandez (3 days ago)
Podéis registraros aqui: https://amzn.to/2S4MGdb
Xuan Tan (3 days ago)
Such a suddenly ad!!!
paul Smith (4 days ago)
Amazon burns books.
Kasanga Ahmad (4 days ago)
click the link bellow to easily search for products to sell at amaon https://affiliate.junglescout.com/idevaffiliate.php?id=4491&url=1901
Dog Gaming (5 days ago)
The real world buy and large
Jake Broe (8 days ago)
Fascinating... Amazon already has me, I don't see any way out of their connivence.
nine years old (8 days ago)
ALike for everyone that gets the tier zoo reference in 3:59
Randy Fardy (9 days ago)
I subscribed, thank u, next.
somebody (10 days ago)
COMING SOON: Amazon GUNs- fit with over 100,000 manpower and up-to-date weapons Amazon OIL- gets oil from invading the middle eas- from getting gifts from foreign nations Amazon Planes- exactly what the name says Amazon drive- self-driving cars all over! Amazon government- a huge team of senators, lawyers, and politicians Amazon foods- food! Amazon watch- Lol we got Crunchyroll, Netflix, and Hulu Amazon PHONE- the Iphone's trash Amazon construction- pros at building stuff and infrastructure Amazon police- a highly trained police force... Amazon secret services- ok, why do we need this? Amazon news- what are you doing!?! Amazon states- calm down here- Amazon overthrow- look, I know you don't want any competitors but- Amazon research- Amazon missiles- Amazon film- Amazon education- Amazon prime- The empire of Amazon
Dog Gaming (5 days ago)
somebody buy and large
Skating Commentator (10 days ago)
The hedonic treadmill is a lie. It just ins't true. Simple counterexample: So, if this "hedonic treadmill" really was a thing then you would expect that people who have been tortured and were abused POWs would be jumping with joy every living second of their lives. Sure, they were very happy to leave, but do you REALLY think that their level of happiness before and after went up? Would you say that they didn't enjoy life enough because they weren't tortured before? Would you think that if they were polled before they were tortured and a while after they were tortured their level of happiness would be higher because they have a greater appreciation of life? Torturing people will not increase their appreciation of life and therefore isn't correct. I may be missing the real def of hedonic treadmill so if this is the reason why it seems the video got it all wrong let me know.
Skating Commentator (8 days ago)
+khizer486 Sorry the POW explanation was a bit iffy to say the least. But, what I am basically trying to say is that if the hedonic treadmill worked so well and you will always return back to your average level of happiness, and that average level of happiness is never changed no matter what you do because every time something good happens you dont appreciate life as much and every time something bad happens you appreciate life more thus balancing out your happiness. Then why do people fear things like being tortured if they know that this hedonic treadmill will carry them through the pain and after the pain and torture they will greatly more appreciate life and you will experience an equal level of happiness. Wouldn't that just make life pointless meaning that everytime you work hard to achieve something good, you end up just hurting yourself just as much by making yourself appreciate life less. Overall, what I am trying to say is that I do believe that the hedonic treadmill is a thing, at least to a certain extent, but not to the extent in the video because this would just make everything people do in life not do anything for their happiness. Examples of hedonic treadmill to a small extent: Spolied kids, winning lottery etc. Examples of hedonic treadmill over-exaggerated like in this video: People can be tortured and then feel as much happiness as they did pain later.
khizer486 (9 days ago)
Dude ur own explication proved the Hedonic treadmill right... Once the based POW is released his expectation adjusts so that just being out of prison does not make him jump for joy forever. IF his expectation had not adjusted he would be happy 24/7 because not much can be worst than being a POW
Kris (12 days ago)
How about 2 minutes delivery? *2 SECONDS DELIVERY???*
Matheus Mancini Porfirio Nunes (13 days ago)
Which program is used to make this video's animation?
Fadi Hadi (14 days ago)
shave ur ass
ManBearPig (14 days ago)
6:36, something's off about that 'the' in the captions.
Bobe Wu (16 days ago)
Is amazon becoming real life buy n large?
LUCKZINHO LEPRACHAUN (18 days ago)
who did see tier zoo logo? (on minute 4)
nico byrne (21 days ago)
Echo and the Bunnymen.
Stephen Bishop (23 days ago)
If amazon is taking a loss that's dumping, that's illegal as it's noncompetitive and unfair.
GregStickels (23 days ago)
'Amazon does not support the 1st amendment and supports censorship. Boycott Amazon
HappinessWithin (26 days ago)
These types of videos make me feel like I have a lot of money.
Ya Lee (1 month ago)
Expecting a 27lbs gummy bear python in a few days from amazon. SMH
Jan-Philipp Marks (1 month ago)
I wonder if you guys could analyze and make a video about the footprint amazon has
Chandrapal Nakula (1 month ago)
I use google to get to amazon
Pawandeep Padda (1 month ago)
Funny part is Jeff Bezos Is now part of the Pentagon working with CIA
Shawn Crane (1 month ago)
seems like a long term investment.
KASHIF7 KATO (1 month ago)
A country owned
KolonaRulez (1 month ago)
RIP Movie Pass
Ryan Paton (1 month ago)
I love your content but I hate the fact that you stick advertising in your videos. I pay for YouTube premium so I don't need to be inundated with advertisements. You will drive subscribers away.
25k Subs with No Videos Challenge (1 month ago)
Amazon is the company from wall-e
25k Subs with No Videos Challenge (1 month ago)
THAT IS WHY I STAY AWAY FROM AMAZON
Porter Colville (1 month ago)
Flawless ad transition
VeryStableGenius (1 month ago)
What are you belaboring about ?
Jake Cadwell (1 month ago)
The sponsor slides in lik ice
Abhishek Dev (1 month ago)
Wait....good reads is an Amazon product?
TheSFMgineer (1 month ago)
I have to dislike this... your pictures depict the hideous mac.
kukuliic2 (1 month ago)
Enough with the God damn dollar shave club, everywhere I look it's the God damn dollar shave club. Just shit off would you
Gordon D (1 month ago)
Stumbled upon this video, really well done. How do you acquire all these cool looking graphics to create a video like this for example the Amazon airplane, Alexa and so on?
Aki Kimura (1 month ago)
Those fuckers scammed, closed my account and didn’t return the money
CNN (1 month ago)
A beautifully crafted, well executed, highly informative video. Well done!
SkinnySwag7 (7 days ago)
No fake news
Tyco Tech (1 month ago)
At 8:03 you call Bezos, Bono.... Lol
Davy Ker (1 month ago)
>february 28th 2017 >circles 9th-to-last date on calendar
m1ksu (1 month ago)
3:57 luckily reddit's getting a redesign so the site won't look shit anymore
philipcy (1 month ago)
Fantastic content
Ryan Williams (1 month ago)
I am distrustful of centralized power, both governmental and corporate/private. Amazon is too powerful and should be broken up. Yes that requires strong governmental power to do that, but the govt is more beholden to the public than a private corporzte monopoly is.
Joel Diekmann (1 month ago)
dude....when teleportation becomes real....amazon will have "instant delivery" think about that my guy....would we ever need to leave our house then? Buy food and items online...bruh....
SimKiller (1 month ago)
Smooth sponsorship
Otlob Review (1 month ago)
قصة نجاح عملاق التسوق موقع أمازون. كوم 🤩 https://youtu.be/xPVkh6RSmfQ
Akshesh Doshi (1 month ago)
A company can specialize in "bad website design" - Redditesign 😂
tommy aronson (1 month ago)
Coming up with ideas doesn't mean they're good or well executed.
Henrique Silva (1 month ago)
lol this is video is so wrong about amazon, I loved how you ignored facts like amazon make partnerships with different business just to get the know-how of the business and after that sink prices just to destroy them
romanvampire (1 month ago)
wait, imdb? the imdb.com?? how is that an amazon thing? most of those marks i only know from american tv shows :) alaxi appearance sucks in dutch, is difficult to buy even you would want it in english, en why the fuck would you want to allow a simple voice command to fix any order at all.. and since it does, how much more of what the mic hears is send to amazon.. so why ever get such a spying device willingly in your house??
Pat W (1 month ago)
well id be damnnnnned
Gregory Worona (1 month ago)
Was that a mistake - "Bono" for "Bezos"?
Jerome Alday (1 month ago)
Anyone think of Wall-E Buy'n'Large
Nick The Capitalist (1 month ago)
*DHS didn't like that.*
Namiix _13 (1 month ago)
>rm server Lmao
Kyle Hankins (1 month ago)
monopoly?
Kirill Sokur (1 month ago)
Great video! BTW, I saw a brilliant article about it on fbamonthly.com you should check it
kike villa coronado (1 month ago)
Apple is not what it was, now its stupid and boring
Cameron Schuetz (1 month ago)
"Apple is comfortable charging the most for the best possible experience." This is wrong on many levels. Apple is an egocentric child comfortable with calling itself luxury while extorting their stockholm customers. What other company has allowed a known GPU issues through multiple models? Or tells the customers "your just holding it wrong," when their overpriced cell phones stop working? Think different. Ha.
MaeLSTRoM1997 (1 month ago)
Wait a second, Amazon owns Goodreads? I had no clue I was dilligently giving away free labor for the benefit of fucking Jeff Bezos.
Eduardo Vargas (1 month ago)
I understand that the purpose of this video was to talk about Amazon, but the amount of times that my echo turned on is infuriating.
Wasay Khan (1 month ago)
That TierZoo reference though!
Jason Sapp (1 month ago)
If I had a dollar for every dollar shave club ad I've seen I could afford a lot of dollar shaves.
trollbreeder (1 month ago)
AMAZONED
MysteriousGrimReaper (1 month ago)
3:04 nice discord app logo
Gabe A. (1 month ago)
That sponsor transition was seamless
Draven Darius (1 month ago)
IntTRADUCELO: 你是艺术,有人会全心全意地爱你,你urnut
Caoimhin Mclaughlin (1 month ago)
9:30 what a Segway
WOONABA (2 months ago)
That transition was so smooth
Peter Parker (2 months ago)
subscribed. this was amazo..sing
Palestinian1967 (2 months ago)
watch the last season of south park
Oliver Lang (2 months ago)
this kid needs to get some pussy
kaczan3 (2 months ago)
Apple a consumer company? hahahaha
Noah Gulbransen (2 months ago)
all this and their app is still garbage
Brent Patterson (2 months ago)
Your sponsor transition was flawless!
Space Bike Music (2 months ago)
That transition was as smooth as Amazon's distribution
Md. Nasrul Hasan (2 months ago)
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V42 (2 months ago)
I hope bezos takes over the world and rules us with an iron fist, so long as my waffle iron gets here by tomorrow
L O L - L M A O (2 months ago)
Amazoned ?
emmanuel felix (2 months ago)
Now that's what I call A YOUTUBE VIDEO
Kevin Portundo (2 months ago)
Thank you SO MUCH!!! Loving this informative video!
Apollos Severe (2 months ago)
That was smoooooooothhhhh! 😂😂😂💪
Some Person (2 months ago)
Amazon is the poster child of malinvestment caused by ZIRP. A distortion that is destroying the market. A five year old can understand if you GIVE someone billions and billions of fake dollars, they will be able to disrupt any market. Videos like these are laughable because they try to make Bezos look like a genius. But in reality he is a little kid that was given the key to the candy store. A kid who is eating all of the candy of course. But one day the candy store is empty. Only with Bezos he will have stolen a ton of the candy while every other person will cry like a baby when they realize all of the candy is gone.
The Cereal Guy (2 months ago)
Scary future
Commando Master (2 months ago)
Amazon will take over the world.
Tiggy (2 months ago)
Buy 'n' Large?
benbahnbum1 (1 month ago)
Alexa, bring the garbage outside.
Jonathan Rogers (2 months ago)
have a feeling that the iphone lock was a PR stunt
Bryan Hernandez (2 months ago)
That sponsor was so slick, I had no idea it was a sponsor until the video ended.
Nabhoneel Majumdar (2 months ago)
You guys make the best info videos. Seriously, I didn't even realize when 10 minutes went away. I even watched the sponsor section with an equal amount of attention!
Ian Taylor (2 months ago)
Ecorp IRL
Golf Nerd (2 months ago)
When can I buy some friends on amazon?
Master Pieces (2 months ago)
that was slick at the end, good advertisement, didn't realise it, omg i had to watch it 2 times, it was that good
Salim Awale (2 months ago)
It seems youtube is going to turn into TV someday with a ton of ads you cannot skip..
Suicide Bummer (2 months ago)
Hey Jeff - do us a favour and launch your own version of youtube... this demonitization shit is taking the piss.
I derp On the daily (2 months ago)
I'm a simple man, I see great deals on Amazon, I click buy wait where did my money go??
doktor crits (2 months ago)
my fucking god the people in the video are scary
Nissen Klitnick (2 months ago)
IN G-D WE TRUST!!!