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Bugatti's unbelievable story of beauty and bad business

6337 ratings | 340327 views
Bugatti makes the world's most expensive cars, and, arguably, the most beautiful. But to truly understand the brand you must know its history.
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Text Comments (650)
Pegasus Aquarium (1 month ago)
Nothing too expensive my ass
AutomotiveAffairs (1 month ago)
Nice film CNN, but you completely ignored the late 1980's to late 1990's era of Bugatti, when the company was revived by an Italian, and created the EB110. After all, if it wasn't for Romano Artioli, Bugatti would probably have never been resurrected.
N96ZG (1 month ago)
Nothing too expensive. How much is the car? $3 million.
Aventanario (1 month ago)
Winkelmann, I already knew him since he was the CEO of Lambo
Fuck Liberals (1 month ago)
Foe me they are the most disgusting looking hypercars.Cant even comoare to McLaren,Rimac,Lamborghinis,Porsche......
kresna wirdana (1 month ago)
French masterpiece German engineering Italian style What could be more perfect...
Chetan11 (1 month ago)
Bugatti endured toughest times to deliver the very best
Chetan11 (1 month ago)
❤️❤️❤️ "French masterpiece, German engineering & Italian style"
Andrew Holliman (1 month ago)
Koenigsegg Agera R S.
Smug Smugly (1 month ago)
0-60 in just under 5 seconds if you throw it out of a plane.
GroundInactiv XD HACKED (1 month ago)
0:56 did he say "artist" or "autist"?
The Dark Knight (1 month ago)
Nothing too expensive........ $2.3 million
KEN BAHN (1 month ago)
Volkswagen/Bugatti caused "Diesel Gate" because the Veyron Project lost money on every car. The CEO of VW is in jail. And the "W" engine design is an engineering travesty, that violates the second law of thermodynamics. The cars of the Roman Artioli era have more class and engineering, my favorite is the EB 110 GT. I'm looking forward to end of Bugatti being owned Volkswagen... www.BadBMW.com
06MRV8Killer (1 month ago)
Eat a giant sack of dicks CNN
Jeila (1 month ago)
but did he design fidget spinners?? o O
PleaseLikeMyComments (1 month ago)
It's bad business because they didn't give money to save polar bears?
Ender PGS (1 month ago)
Koenigsegg: hold my beer
Boat Axe (1 month ago)
The grill looks like a toilet seat.
Pratik Parija (1 month ago)
Seeing that it's a CNN production I had high hopes. Yet I am disappointed, only because so much was skipped out like the 90s & it's owners prior to VW.
Stu047 (1 month ago)
When it comes down to the numbers, the company's relentless attention to detail, their obsession with quality from all angles, the Chiron just may well be the finest automobile ever made... But despite every component of the Chiron having been blessed by all that is superior, it's still nowhere near as cool as a Lamborghini; in fact I could probably think of a dozen cars I'd rather have. And in my opinion the McLaren F1 is the finest automobile ever made. :D
T0BBi94 (1 month ago)
Aaaand then the Swedes came along and said: "Det här ska vi göra bättre!" and then Koenigsegg beat Bugatti in every possible way.
andaaz mine (1 month ago)
This line made me laugh "NOTHING TOO EXPENSIVE"
Speed Machine (1 month ago)
I hated the styling of the Bugatti Veyron. But the Chiron, is one of the most beautiful cars I’ve ever seen.
TurboDieselDan (1 month ago)
"...and mostly male." Pause- check out comment section and click off. SJW BS has no place in a Bugatti car video.
Joseph Delaguerra (1 month ago)
#FakeNews
Sihar Tobing (1 month ago)
Good Best Super Car : Bugatti : Bigolive Show By - CNN BUSINESS, ..... Bravo.
phone4R (1 month ago)
All those comments about Bugatti not being French really convinced me that Rolls Royce & Bentley are german too. We should tell english people, they don't seem to be aware of that!
Ritik Menaria (1 month ago)
Oh C'mon.....There's Nothing French Now.......It's Completely German Car Now...... Everything Ended in WW2.... What VW is doing is taking buggatis history and name And Building Lux Cars.....They Would Have Done this Lamborghini or they might have done this any other brand....but they choose Bugatti.......
sexy korean girl (1 month ago)
he looks like a younger hitler
Zatharos (1 month ago)
What use to mean racing pedigree and performance has turned into a faceless status symbol idolized by soundcloud wannabe rappers and celebrities who know nothing about cars and care only about the brand name to feed their egos . What a shame.
cesteres (1 month ago)
Fake you skipped the second act. Shameless plug.
The Wedge (1 month ago)
these are the kind of stories CNN needs to do!!! less of the extremist leftist propaganda, anti-Russia stories, and Anti-trump stories, and more information shows!
Tardis (1 month ago)
Trump is idiot! The Russian covert activities are run by Mr. Bean. No need to watch/read any news outlet to understand those immutable truths.
Dimitrios Marinopoulos (1 month ago)
It's a shame that CNN didn't include EB110 and the Italian effort to revive Bugatti before VW. Just a small recognition will be nice.
Gururaj Wankhade (1 month ago)
CNN summed up most of it within 6 min;That's impressive.
Hamis Hamilton (1 month ago)
They missed the EB110 and the veyron.
LATEEF ABDUL (1 month ago)
NICE!! #CarLife
Chris Brinzo (1 month ago)
Bugatti is a useless automotive company.
M773 (1 month ago)
beauty ? there hasnt been a beautifull bugatti in recent times, the veyron and chiron are incredibly ugly
Sativa Breather (1 month ago)
Think the germans ruïned it. Bugatti has as much Itallian styling as Mac and cheese.
Bobby Paluga (1 month ago)
Isn’t the Bugatti owned by VW now and made in France? Yup
CONSERVA CLAN (1 month ago)
Cnn shouldn’t have a channel called cnn business when more than half their people and news anchor are against business.
LJay Assong (1 month ago)
In the end says "Nothing to beautiful nothing to expensive" lmao they didn't stick to the expensive part
Sean Dring (1 month ago)
It's a Volkswagen.
Ji Soo (1 month ago)
le buagetti
fait (1 month ago)
Nice bullshit, will still buy Regera Over it.
Juan Bolanos (1 month ago)
"Bugatti is different" thats it??
bhoj03 (1 month ago)
Bugatti is essentially the "Kanye West" of Adidas. Lmao.
Tom Christian Berghaus (1 month ago)
Ya, exactly German work
Kyei Justice (1 month ago)
Nothing too beautiful Nothing too expensive Yeah right we believe you
La'anos Hart (1 month ago)
These guys have made cars for almost 100 years and are owned by one of the biggest car manufacturors in the world, yet they can't make a faster car than some random dude from Sweden who just decided to make cars one day.
unique username (1 month ago)
lol CNN using british commentators to sound more sophisticated, wonder how much VW Group's marketing dept. shelled out for this piece
unique username (1 month ago)
I like their older cars a lot better. Not a fan of the new designs
Andrei Raul (1 month ago)
And mostly men?! Wtf was that??? Retarded CNN
HunTv (1 month ago)
What's the lambo CEO doing with Bugatti now ?
HunTv (1 month ago)
+iArid 0:58 that man used to be the Lamborghini CEO
iArid (1 month ago)
making lambos
omar bryant (1 month ago)
The title is click bait but I liked the video anyways
Julian Wilson (1 month ago)
What song is the classical music ?
Chris Wood (1 month ago)
Fake news
SUCUK 1903 (1 month ago)
I think Bugatti is a pour Germany brand because it s own by Volkswagen and the company starts in Germany
felix crab (1 month ago)
Ettore bugatti woulda bawk at the modern cars coming out of his factory.
C Y (1 month ago)
still not the fastest ...
SixPotShot (1 month ago)
I completely agree with IJustHitTheFan: how can CNN - you are journalists aren't you? Maybe not...maybe it is just a PR paid for exercise after all the clue is in the logo: CNN Business... - short cut Bugatti's history in this terrible way. It sucks. VW doesn't need any more grandeur what they need is stop cheating
max Zago (1 month ago)
Italians
Soby Sunny (1 month ago)
Sad that some companies are built for millionaires only... And they speak of principles!!!
sonny lee (1 month ago)
What's funny is that this company was started by artists but Bugatti cars are considered some of the ugliest cars
Avneesh Singh Tomar (1 month ago)
Finally, it's all business....
Michael Green (1 month ago)
Stay Strong...Bugatti.
Infinite (1 month ago)
German Engineering. Italian Style. French Company.
Seb Stefan (1 month ago)
Why do you have to stir up all the shit by mentioning that most customers are male? That is stupid asf... It's like criticising Always-Ultra or Discreet for having mostly female customers. CNN sucks big fat sweaty balls. Fucking stupid clowns...
Mr_Psyco (1 month ago)
It's still a fat lump of a car.
Jason De Pieri (1 month ago)
the title is wrong and misleading
ImmortalInflames (1 month ago)
Wasn't Stephen Winklemann the previous ceo or Lamborghini?
WishwaRajindu Liyanagama (1 month ago)
USEE That My Facebook First pic.
8D Nation (1 month ago)
4:40 if that was the fact...I could have a bugatti parked inside my garage!
FullFledged2010 (1 month ago)
And here is was always thinking it was a Italian company ^^
8D Nation (1 month ago)
I wish if the founder of bugatti was alive to see the success, the fame and the love for the hypercars created by his own extraordinary company!
mephisto1025 (1 month ago)
Fast food journalism 🤦‍♂️🤷🏽‍♂️💀💯
SB SB (1 month ago)
ITALIAN CAR made in France, with two Audi engines, and belongs to the Germans
moon boose (1 month ago)
bugatti is owned by Volkswagen. koenigsegg is owned by the creator which is much better and is a faster car
Mohammed Hamad (1 month ago)
I’m not a suit guy but the CEO’s suit is on point
MonacoPoker (1 month ago)
All expensive thing are huge scam for rich peoples.
ayy Zayo (1 month ago)
sounded dissapointed when she said most owners were male, lol
Sherlock Holmes (1 month ago)
Koenigsegg is superior
LionV (1 month ago)
Fastest.. Not anymore Elon changed that shit.
Mahideep Ranasinha (1 month ago)
What?? Nothing too expensive !! Are you serious?
Gorilla Chilla (1 month ago)
Hitler made blue prints to every german motor company
ProGamez262 (1 month ago)
My civic is faster.
Gamesland Store (1 month ago)
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VEYSEL A (1 month ago)
https://m.youtube.com/channel/UCt0Gk0tKuJJCo97OPFu9pHA/videos
Raymond Lucardie (1 month ago)
Historian Julius Kruta's head has the shape of a Bugatti grill. :-)
logan whitaker (1 month ago)
Fake news
Ace Freely (1 month ago)
I am NPC, CNN tell me what to be outraged about today, orange man bad, nighttime funnymen smart, communism works, racism, sexism, homophobia, islamaphobia , rape culture, patriarchy, George soros good, creepy porn lawyer honest , Clinton’s give to charities, nazis everywhere, life sad, outrage, protest.
WTF (1 month ago)
Bugatti = German VW = Adolf Hitler brand (he founded VW in 1937)
Javier Mac (1 month ago)
The Brand Bugatti is edging towards obsolete if they don't wise up to present and future developments in the automobile world!
Steve Lee (1 month ago)
Nothing too expensive ??? You're kidding me right ?
Young Lord (1 month ago)
Basic information. No hard hitting facts. Trash, but then again it is cnn.
AGH anonymous (1 month ago)
good point!! lol : )
Steve Jovan (1 month ago)
It’s VW for gods sake! It does need need to be profitable anymore than Merc’s F team needs to be profitable. It’s about making VW a sports car company.
Canyon Racer (1 month ago)
Just a brand name bought by VW. Nothing to really do with the Original company. VW fairy tale stories.
TROLL (1 month ago)
It doesn't look that nice lol.
Tanner T (1 month ago)
probably the only thing in the world im gonna thumbs up that has cnn involved
swartzbay30 (1 month ago)
I just saw two in person in Beverly Hills McLaren. I photographed these. Instead of whining about French, German or Italian, appreciate them as they are... beyond your budget. That's the Bugatti trademark.