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Why Chicken Nugget Demand Is Flat

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If you’ve lived in the United States for the last 40 years, chances are high you’ve had a chicken nugget. They’ve long been a staple for families — Americans ate 2.3 billion servings of them in restaurants last year, according to The NPD Group. But Americans’ favorite processed meat could be losing favor with consumers — data shows that chicken nuggets are appearing on menus less often, and demand in restaurants declined from 2017 to 2018, according to NPD. Nuggets are even seen less often on the kids’ menu, where they’ve long been a mainstay for busy parents, according to Datassential. Consumer preferences might be changing for three reasons: health concerns, media attention and new competition. Chicken nuggets aren’t seen as the most wholesome protein option. When CNBC did an informal poll in New York’s Times Square, no one knew exactly what is in a chicken nugget. The products have also been at the center of bad press, including a debunked “pink slime” photo allegedly showing what nuggets are made of, and recent recalls. Nuggets are also considered a classic, which means that they’re not likely to benefit from any product innovation. Customers also may be buying more chicken strips. They’re seen as a more wholesome, grown-up version of chicken nuggets and are available more widely on menus. Restaurants have realized that customers are willing to pay a bit more for them, which means they have a higher profit margin. “I don’t really see how they’re going to make a comeback in the future because it’s not a product that most restaurants, especially in fast food, drive their innovation around,” said Dean Small, CEO of Synergy Restaurant Consultants. “Chicken nuggets are an incremental purchase, it’s like an add-on.” Chicken nuggets have become an American staple, especially among kids. However, due to recent controversy around the bite-sized snack, demand for nuggets in restaurants and grocery stores is flatlining. » Subscribe to CNBC: http://cnb.cx/SubscribeCNBC About CNBC: From 'Wall Street' to 'Main Street' to award winning original documentaries and Reality TV series, CNBC has you covered. Experience special sneak peeks of your favorite shows, exclusive video and more. Connect with CNBC News Online Get the latest news: http://www.cnbc.com/ Follow CNBC on LinkedIn: https://cnb.cx/LinkedInCNBC Follow CNBC News on Facebook: http://cnb.cx/LikeCNBC Follow CNBC News on Twitter: http://cnb.cx/FollowCNBC Follow CNBC News on Google+: http://cnb.cx/PlusCNBC Follow CNBC News on Instagram: http://cnb.cx/InstagramCNBC #CNBC Why Chicken Nugget Demand Is Flat
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Text Comments (2939)
James Christensen (1 day ago)
i want to buy 100 mcdonald’s nuggets before they disappear
Justin Lemus (1 day ago)
Ummmmmmm my friend had a chicken nugget and it had a bone A BONE ! so this concerns me a lot about chicken nuggets
GAVYN (1 day ago)
baby yoda brought them back!
AriannaAyers (2 days ago)
The kids and I went vegetarian. It has been 15 days. The next time the Golden Arched beckons me to obesity, and the warm embrace of comfort food, I will visualize Pink Slime. Thank you CNBC, thank you.
Aleah Knight (3 days ago)
This is why I like chick fil a
Aleah Knight (3 days ago)
This is not how my mom makes them. She uses chicken thighs, egg, milk, coconut flour and almond flour and fries them in coconut oil
Patrick Mittel (3 days ago)
'Do you know what's in a chicken nugget?' 'no' Does this women not know that chicken is an actual part of chicken nuggets lmao?
Arjan Koens (4 days ago)
I don’t get why people are grossed out by the scrap meat of chickens that’s used in chicken nuggets. It’s still meat and it solves waste of meat. We in the Netherlands have frikandellen which are lik sausages but made with scrap meats that usually can’t be eaten normally. They taste just fine and are great foods.
2016 Toyota Prius (4 days ago)
0:31 sounds like jschlatt
Danny Perez (4 days ago)
This was funded by chicken tender organizations. CNBC is corrupt!
Rebecca Whiteway (6 days ago)
I love chicken nuggets, but there's something about that conveyor line of raw hanging chickens that made me feel sick
Stev op62 (7 days ago)
yahhh you autta try JAIL Chicken Nuggets ..... ANOTHER NEW LOW ....Just sayin
Stev op62 (7 days ago)
SUPER EASY ...Nuggets are FLOOR SWEEPINGS at The slaughterhouse ...ground up into liquid and breaded ...Its a WIN WIN for the chicken industry
hugh mongasass (7 days ago)
100% nonsense. You can tell by the idiot woman narrating
Jacque Cortez (7 days ago)
Because there are nasty.
Maenad (8 days ago)
3:49 the popularity of buffalo wings and chicken/turkey legs challenges you
hkmp5s (9 days ago)
More lies and fake news
Leland Andrew (10 days ago)
Mcnuggets mc& mcchicken mccomprise mcthese
Shadow_Image7 (11 days ago)
Last time i ate a chicken nugget was 6 years ago
Jeff Anderson (12 days ago)
Now. Something To. CLUCK. About 🐔🐔🐔🐔🐔🐔🐔
Xattr (12 days ago)
disgusting. thats why I make my own "nuggets" when I want them, and they actually taste good as well.
JASON JEFFERSON (13 days ago)
if you ever went to a tyson plant you probably wouldn't eat nuggets for awhile union city tn makes the nuggets for McDonald's and the place smells so bad it takes your breath away
Rex Games (13 days ago)
"do you know what's in chicken nuggets ?" Nope she could have just said chicken lol
Olin M Imomihz (14 days ago)
Wish chicken go extinct
Olin M Imomihz (14 days ago)
This is chicken left over
Kung Pao Pizza (14 days ago)
If chickens were shot in the head ”execution style”,would you still eat the nuggets?
Aleksei Brusilov (15 days ago)
The reason is because it has reached the max rate possible for population
Bandaids (15 days ago)
Boomer: "Millennials are Killing Chicken Nuggets"
Nathan Zhang (15 days ago)
1:55 are you sure that’s not colonel sanders’ brother
Menstrel (15 days ago)
70 years? I remember their release in 1983, more like 30 years.
The brother and sister gamers sam (15 days ago)
My question. WHY DOES MC. DONALDS USE AN ACTUAL REAL LIVE CHIKEN (If you don’t know this, I’m very disappointed in you) JUST KIDDING but seriously, you must know this 🤣🤣
BRYANGAMING .1 (16 days ago)
2020 everyone
Sebastian panda (16 days ago)
What a chicken nugget?
ToNLiT (16 days ago)
Nick Slouka (17 days ago)
Chicken fingers and chicken strips are just adult version of nuggets, nobody wearing a suit on their lunch break wants to be seen getting "kids" food to eat so they can get strips! They even have the sauce.
jason le (18 days ago)
We all know that popcorn chicken is much better
Bernie Sanders (19 days ago)
I mean,hotdogs and sausages are also ground up parts of a pig/cow. I don’t get what’s the problem here
random king (19 days ago)
So American don't cook food in house ? Lol
Ninja4166 (19 days ago)
Noooo my chicken nuggies :(((((
Generic Name (20 days ago)
Was that scientist secretly the CEO of Chick fill a
Idkhowtobreathe (20 days ago)
Take a shot every time she says “𝙘𝙝𝙞𝙘𝙠𝙚𝙣 𝙣𝙪𝙜𝙜𝙚𝙩"
BILL NATION (20 days ago)
It’s because nobody makes chicken nuggets fresh. You go to these places and they all give them to you cold. Nastyytyyyyyyy
Alexandre Amirizian (22 days ago)
Go vegan
moose (21 days ago)
GALAX ZORD (22 days ago)
I haven't eaten one in a long wile cuz I was bored of them and my dad said processed food is bad but after watching this hell no am not touching them
Jieddo (23 days ago)
The Popeye's chicken sandwich is what is killing the chicken nugget and strips.
Just Ianah2ツ (23 days ago)
Chick-fil-A: *“Am I a joke to you?”*
Antonio Sarosi (24 days ago)
They called mcnuggets cheap lol what?? 10 mcnuggets are like over $5 now.
Villager Number 21 (24 days ago)
Eh, if its good ill eat em
2Stroke Tyson (24 days ago)
Hotdog is even worse!
PePe Willington (25 days ago)
people eat far worse than chicken nuggets🤷🏾‍♀️🤷🏾‍♀️🤷🏾‍♀️. I'm still eating chicken nuggets
Svetla Nikolova (25 days ago)
Make your own damn nuggets folks. You will know what you are eating.
Noobmaster 101 (25 days ago)
McDonalds chicken nuggets haven't been made with pink slime since 2012, BTW
Chloe Hennessey (26 days ago)
I know where and how my nuggets are made. And I’m not squeamish. I will get elbow deep gutting the deer I just shot. 100% whole chicken meat nuggets are for sale on the market. Don’t be a lazy shopper, pretty simple.
Habib Olapade (26 days ago)
If demand for nuggets in restaurants is falling flat, the restaurants could do what Whataburger does with its sausage and market them in regional grocers where demand is still high.
SKlWl (27 days ago)
This video didn't answer or cover why the demand is flat... for those of you actually wanting to know the answer: chicken nuggets could lie in a perfectly competitive market. Firms will find its nearly impossible to differentiate their product and compete only on price. They can't sell nuggets for less because there current price is the most efficient production point. If the firm charges more for nuggets it will lose customers (demand)... Hence the demand curve is flat as price remains at the standard market price quantity demanded remains steady. Horizontal demand curve = At only one price is there demand when the price is above this level there is no demand. Although, i don't think chicken nuggets demand is flat??who knows. haircuts and gasoline companies are good examples of flat demand though...
William Smith (27 days ago)
McDonald's lie to cover there tracks they still are made from pink slim McDonald's are lied to the people and still are lied to people.
William Smith (27 days ago)
Made from pink slim and people still eat them. I dont any more. Since i found out they are made from pink slim.
Zazo Dream (27 days ago)
Ericka Lee (27 days ago)
Our kind of chicken nuggets is chicken breast dipped in a flour then egg then bread crumbs
The Black Kaiser (27 days ago)
Chicken nuggets is all my kid will eat
Fiesta Cat (28 days ago)
Chicken! Give me tendies! REEEEEE
Trigger Happy (28 days ago)
Thought I was watching a VOX video lol.
caramelbear757 (1 month ago)
Is no one going to talk about how chicken nuggets just don't taste as good as they used to? It seems Everytime I get them at Wendy's I get a disgusting unexpected bone or cartilage crunch that's tiny but still a major turn off
Marryann Sawyer (1 month ago)
Yes I have made my own chicken nuggets really good 😋
victoria b (1 month ago)
Without the sauce I wouldnt really care for nuggets
Robert PL9501 (1 month ago)
Kikinara Kitty (1 month ago)
"most people don't want to be reminded their food used to moo or cluck" ok but what about DINOSAUR NUGGETS
Laura Huynh (1 month ago)
Why I still eat chicken nuggets 1) Uses almost parts of chicken and minimizes waste. 2) Cheap. 3) Delicious as freak.
scarumanga (1 month ago)
That pink slime is just ground chicken. Ever buy ground chicken in the store? Ever try to fry it like hamburger? Notice how it is pink and more like paste than crumble... Thats cuz its chicken...not beef. Mcdonalds Mcnuggets are by far the best.
Shivam (1 month ago)
This is the most pointless video I've ever seen.
ryuki flemming (1 month ago)
Woman asking a question: do u know what Is in a chicken nugget, Me a smart ass: chicken
Kikinara Kitty (1 month ago)
Also nugget
Tacco (1 month ago)
The thing is chicken strips is 3x bigger compare to chicken nuggets Chicken nuggets 25g-30g Chicken strips 65g-80g
Thomas Sparks (1 month ago)
Thought the title was suggesting that Demand for flat chicken nuggets over chunky ones.
Emily Rong (1 month ago)
I’m kinda craving some chicken nuggets now
Some guy with a Quantum Jail (1 month ago)
I would still eat it because it's literally just bones
Juan Gamboa (1 month ago)
You broke me CNBC I'm driving to McDonald's to get chicken nuggets 😭
GC (1 month ago)
I hate chicken nuggets
MrTacoSr (1 month ago)
Why so concerned about the makeup of the nugget! Its using parts we wouldnt usually eat and making it into something tasty! I'm fine with it
Preston Pinchelette (1 month ago)
I used to jack chicken nuggets from my elementary school cafeteria and trade them for pokemon cards. I had an empire, I was on top.
EXCLUSIVELY Amery (1 month ago)
Still don’t careeeee
kingofalldoughboys (1 month ago)
Who...the hell...cares?!
Gaming With Ella (1 month ago)
I use to eat chicken nuggests every time I went to McDonald’s now I don’t eat them .. but I like them.
TomJeffersonWasRight (1 month ago)
I never buy any of them. Why buy breading and pay the price of chicken for it?
Vienna Wang (1 month ago)
she was saying chicken nuggets are eaten more but chicken strips tend to be bigger anyways
Archer Jiang (1 month ago)
Oh great ad, now I want some nuggets
lock heart (1 month ago)
I took it literally when they said why chicken nugget demand is flat.
LaMeri (1 month ago)
Some Water (1 month ago)
Same here👋🤔
Aaron Jumper (1 month ago)
core (1 month ago)
they're still good
Reuben Morris (1 month ago)
No protein shortage...eat plant-based.
Asli Desi Calling (1 month ago)
Can the government please stop regulating our food? Why do we have a government that acts like a over-possessive parent?
Glory M (1 month ago)
Seen a baby chicks video and never ever touching a nugget in my f**** life.
KillJoySenpai (1 month ago)
Ok boomer
John Pratt (1 month ago)
McPukes hasn't got anything I want!
TheOrangeCreeper (1 month ago)
I like Chick Fil A nuggets because they are real chicken.
Romi Arkan (1 month ago)
Well not in my house. Everybody likes them nuggies.
Drone (1 month ago)
1:23 MMM YES... MENU PeNaTRaCiÓn
TheLovelyRose (1 month ago)
Am I the only person who HATES chicken nuggets?
Dmitry Kim (1 month ago)
Fried food is so bad for your bidy
lovelostfound (1 month ago)
Why on Earth i watch this,?
1k subs with no video (1 month ago)
Welcome back to another episode of WHY IS THIS IN MY RECOMMENDED?