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The Rise And Fall Of AOL

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At its peak in December 1999, AOL had a market capitalization of $222 billion dollars. Since then, the influx of broadband internet and the burst of the dot-com bubble reduced the one- time internet behemoth to a shadow of its former self. AOL once dominated email, internet connectivity, online news, and chat. AOL couldn't maintain its superior position as subscription and advertising revenue dried up with the shift from dial-up modems to cable broadband. A disastrous merger with Time Warner in 2000 was unwound in 2009. Along the way, AOL tried but failed to buy Facebook, YouTube and a minority stake in Chinese Internet company Tencent, Eventually, AOL to sold to Verizon in 2015 for just $4.4 billion. » Subscribe to CNBC: https://cnb.cx/SubscribeCNBC » Subscribe to CNBC TV: https://cnb.cx/SubscribeCNBCtelevision » Subscribe to CNBC Classic: https://cnb.cx/SubscribeCNBCclassic About CNBC: From 'Wall Street' to 'Main Street' to award winning original documentaries and Reality TV series, CNBC has you covered. Experience special sneak peeks of your favorite shows, exclusive video and more. Connect with CNBC News Online Get the latest news: https://www.cnbc.com/ Follow CNBC on LinkedIn: https://cnb.cx/LinkedInCNBC Follow CNBC News on Facebook: https://cnb.cx/LikeCNBC Follow CNBC News on Twitter: https://cnb.cx/FollowCNBC Follow CNBC News on Instagram: https://cnb.cx/InstagramCNBC #CNBC #AOL The Rise And Fall Of AOL
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Text Comments (700)
Renton Sad Boy (2 days ago)
Company is full of crap if you haven't got a Facebook account you can't criticize anything they say and very biased racist and one-sided political views come out of the news media now
Prof. M. Otto Zeee JCD ECS (2 days ago)
It was ahead of the pack... and then bad management happened, just like NOKIA! If the head-honcho has no vision, i.e. like a lawyer running a business, newcomers overtake you! there are sooo many examples.
Brendan (4 days ago)
I was an intern at Oath last summer. It was an interesting experience but I’m kind of glad I didn’t come back this year lol
SALOMON LEA (7 days ago)
No more WCW on TNT 😢
DarlnDar (8 days ago)
I ***STILL*** love it!! ;)
Maveric073 (9 days ago)
Damn. I feel like this was just yesterday.
Stuey Griffith (9 days ago)
a dial-up gated internet community is so 20th century. 🙄
joryboyfpf408 (12 days ago)
Talking about AOL & AIM somehow makes me miss SBC which became TWC & now called Spectrum
Brazillian YouTube (13 days ago)
Criei um e-mail com eles a 2 semanas atras rs
Franciszek Kamiński (13 days ago)
My Dad's AOL Screen Name Was Clembebad And My Was Garaysth Which I Still Use.
Joey Baseball (13 days ago)
I still use my aol email, 20 years later
Raymond XL (14 days ago)
Great content guys. One thing though, could you please turn up the volume a bit?
Edward Joss (14 days ago)
Did any Pinoy catch the dude saying his screen name was baklat?
Lenta Jzx (14 days ago)
I remember I was balling in AOL CD but had no computer.😂😂😂😂😂
Brett Cannon (17 days ago)
Jeepboyosu was my SN.
Desert Loner (17 days ago)
If i read and understood the analytics correctly, AOL is still in the top 50 visited websites in america. 200 in the world. I dont see how its going bankrupt yet.
Desert Loner (17 days ago)
Aol purchased tumbler for a short time
Wilhelm Sarasalo (18 days ago)
i support AOL users, they seem to average over 70. They appear happy.What came of CompuServe and Prodigy, though?
Ernest Jay (18 days ago)
TIME Warner really great destroying companies, first they bought Atari and then Atari is destroyed due to Video Game crash of 1983-1984, and then they bought AOL, suddenly dot com bubble is crashing and they ditched AOL completely.
TheSnowFoxParty (18 days ago)
AIM Instant Messaging ooooo I miss you. My username was atadlate lol
ChillCosmos (18 days ago)
I still have all my backed up emails and IM's from the 90's.
HybridFlu (18 days ago)
AOL employees got let go CEO's and top executives walked away with millions.
I suck at Gaming (19 days ago)
Bring back some memory... Kind of feel bad for AOL..
Invictus Gardener (19 days ago)
Cullen Pinkus (19 days ago)
Just commenting to get to 667 comments, you’re welcome
LurkerDood (20 days ago)
High speed internet killed AOL 😄😁 I remember it used to take me 30 minutes to an hour to download an MP3 song!! 😁😄
P Auluknow (21 days ago)
Only white People —— never had it. It was a fad so of course white People had to have it 🙄🙄🙄I’m glad I never had AOL
lobecosc (21 days ago)
Never had it. I got Netzero and never looked back until I DSL and now cable.
Joe E (23 days ago)
Dont be like this AOL. Try for the future AOL 5G. Dont met me down
iammontecristo (24 days ago)
I kinda sorta remember AOL from back in the day. Part of it had to with the Tom Hanks/ Meg Ryan movie. Another was intro to computer stuff in elementary school
My name is Tim, I'm a lesser known character (24 days ago)
I used Prodigy back in the day. AOL was what all the normies used.
WeeStrom CO Guy (25 days ago)
AOL failed because they were fraudulent and greedy. I recall cancelling AOL several times, but still being billed for service. I had to, at 16 years old record the call of cancellation and replay for them to successfully cancel. First fraudulent company I've dealt with.
ricky v (26 days ago)
Good short documentary. I enjoyed seeing something, I knew all about in the 90's and then wondered what happened to them. This is business right? Some companies will survive some will fall by the way side.
personalsafetykam (26 days ago)
I must have been heavily distracted. I never saw an AOL CD in the mail ever? I was chilling with my plain paper fax machine thinking I was Buck Rogers.
Adeniji Abbas (26 days ago)
So, Verizon brought two once upon a time largest Internet companies in the world. Wow
Kenneth James (26 days ago)
Step 1 Change your name
David barnes stuff 2 (27 days ago)
Paradise Lost. A time when there was a place in the world that was only inhabited by people smart enough to enter that world.
palmshoot (20 days ago)
@My name is Tim, I'm a lesser known character I must disagree. Without the masses, the comedy of YouTube, for example, would be much narrower. Another benefit that comes to mind are the ultra-rare VHS recordings. One could still enact barriers of entry to restrict membership.
My name is Tim, I'm a lesser known character (24 days ago)
This ^ The barrier to entry became so low that everyone and their grandmother jumped onboard. Then came social media. I look at it like we had a good ride, though. The wild west days are over.
KingSteezRIP (28 days ago)
Who remembers driving around to different k Marts to find those free AOL trial CDs because you ran out on a Friday. ✋
Studio Rotoscat (30 days ago)
7:44 apple copied aol
Anthony (30 days ago)
Has anybody on here actually used AOL? I was born in 1987 so I don’t remember this technology. Was it good? Did it work well? Keeping in mind it was the 1990’s so obviously we cannot compared it to today. Did it work well for its time? 🤔
palmshoot (20 days ago)
I really only remember how the discs were used as coasters.
sparkss4 (30 days ago)
Is this narrated by Joss Fong?
Cuate Sanz (30 days ago)
Tim armstrong legs are to die for... Marry me lol 9:11
Miss Sincere (30 days ago)
Did the co-founder sell his Soul do the devil cause he looks young as hell lol 🤣🤣🤣🤣😂😂😂😂
Miss Sincere (30 days ago)
I remember the dial up days!!! 🤣😂🤣😂😂🤣🤣😂
Shiatbiatch (30 days ago)
Lastly, my mom has a friend in Silicon valley who, hear this, STILL has aol dialed up on a 56k via telephone on a pentium2. IN 2019!!! Wtf I had no idea this was still possible!! (She only uses it for email i guess)😲
Shiatbiatch (30 days ago)
Oh and when they charged by the minute for that short period of time. But you could use the free cds one after another, they didnt lock out your i.p. saying you already used one and now you need to pay. Oh! And netscape navigator cds!!
Shiatbiatch (30 days ago)
I miss the hissing 14.4k modem, and downloading pics, youd be in suspence when it loaded a few lines at a time. And pranking your friends by calling their phone while they were online and it kicked them off😆 those were good times!!
mjcanada (1 month ago)
I got banned from an AOL kids chat room for spamming nonsense in the chat. Felt like the cops were going to kick in my door any minute. Now that I think of it that was probably the first time I trolled on the internet 😂
Kevin Faget (1 month ago)
Who else recognizes the old Cartoon Network logo? 😁
Zariaeda 007 (1 month ago)
Never had AOL. We didn't even have netzero back in the day. I remember we had Juno internet.
Robert Hansen (1 month ago)
I never had AOL. I had web TV in the 90s. Then I bought a computer and head MSN
Friedrich Hayek (1 month ago)
Great video
AJ Alvarez (1 month ago)
Lol my sisters would hate me every time I plug the connection off.. So I can make a phone calls on my girlfriends!🤪
EDM Tracks United (1 month ago)
how much will you charge me to give my channel a shout-out in your video. I only have video but I have many in the works. Thank you kind fella. Your channel is excellent.
palmshoot (20 days ago)
I think you're supposed to use PM for that.
Dan Sears (1 month ago)
Started using AOL in 95, I had a few screen names the last one I remember was ItsJusDan , State of the art PC , IBM Aptiva Intel 133 megahertz ,4mb ram ,2.1gb HDD , and a blazing 28,800 MWave modem. All packed with bloatware.
Luke C. (1 month ago)
A few months ago, I actually sold a few of those AOL free hour CDs on eBay. I'm not sure what you're doing to do today with 1,000+ of free hours, but if you're willing to pay $14, then please enjoy.
Samuel Mitchell (1 month ago)
Love how the former executives who drove AOL into the ground blamed literally everything else but their own shortsightedness, lack of vision, inability to adapt with the constantly fast changing landscape of tech with their outdated mindsets and business strategies.
retnavybrat (1 month ago)
I came up with this username for AOL and I've had it ever since.
retnavybrat (1 month ago)
My dad and stepmom still use AOL and I can't seem to convince them that they're paying extra for the same service since they already pay AT&T for a TV/phone/computer bundle.
OH Yeh! (16 days ago)
retnavybrat I have aol and don’t have to pay monthly fee.
dogsitter68 (1 month ago)
i had free internet for years
vvvspqr (1 month ago)
You've got mail How about unexpected - GOOD BY- just as I was in the midle of doing something? Now I had to repower the computer
Michael Marchese (1 month ago)
I never had aol to me they sucked from the get go overated and over price for limted services every time they sent me a stupid cd promising this and that i threw it out with out even looking at it
Mr. Balloffur (1 month ago)
Best homepage ever. Everyone needs it when you needed a way to get online, it's just not needed anymore.
evancortez2 (1 month ago)
AOL, myspace, freindster - like everything else, it all just comes and goes - same thing will happen to facebook, twitter and snapchat someday
systematic101 (1 month ago)
AOL dialup was SO easy to "hack". I enjoyed free internet for years with them.
Venom Snake (1 month ago)
In the next few years we will be watching videos about the rise and fall of cable. It's on it's last leg and won't live another 5 years, cable now is basically one big long unskipable YouTube ad
frank man (1 month ago)
Is that James comey?
Rich 91 (1 month ago)
AOL ceo making more excuses then arsene wenger
SteveVi0lence (1 month ago)
Wow, a video not bashing Trump? Must be a slow day
Ol Gra (1 month ago)
Sad but true. AOL lost in timing. Someone in the AOL corporation was lazy to not advance with technology. SAD SAD SAD that a first world company leader at his time became a second class company for another big company in order to survive. Sad sad sad.
Kai Stockman (1 month ago)
I still use my AOL email. 😜 Of course I also have Gmail. But I went to a store recently and told the cashier my AOL email and they had no clue what I was talking about. 😂 I let all my junk mail go to AOL. 😜
Jelly roll rider (1 month ago)
I remember playing eddys match em all basketball on Disney and having my mom yell at me to get offline so she could call my grandmother. Ah, to be young again.
Manfred Drews (1 month ago)
My friend got me kicked off AOL for trolling chatrooms. They actually read the transcript to my mom when she called about why AOL wouldn't connect. I was grounded. Thanks Brent!
redhot663 (1 month ago)
I use to argue so much with my older sister because she was always on the phone and I couldnt use the internet at the same time hahaha
Meka Shant'e (1 month ago)
Is this the new Company Man?!?!
PhantomMatrix (1 month ago)
AOL wasted way too much money on advertising and those plastic discs were bad for the environment!
someguy604 (1 month ago)
I'd like to tribute this comment to AOL for introducing me to the landline internet
RedLight GreenArrow (1 month ago)
The funny thing is that AOL existed in other countries, but it stood for America online. I guess it’s no different than American Express.
Michael C (1 month ago)
Luis Rivas (1 month ago)
To this day, I still get hard as a rock when I hear the sound of a dial up modem... good times.
MGiordano (1 month ago)
My first screen name was Mark169440
Fermin Jimenez (1 month ago)
AOL cannot go, I still use their email service
nakedluck11 (1 month ago)
April 12 2000 - was when the tech bubble burst. April 15th is when your taxes have to be paid by
Mary-Ellen Wayne (1 month ago)
12:10: I have a striped polo shirt that looks so much like the shirt worn on-screen! I purchased the shirt from the Saan store located in Beauséjour, Manitoba, Canada in the summer of 2003! What a great memory! Thank you so much for this video, CNBC!
Mary-Ellen Wayne (1 month ago)
~6:30: V for Vendetta (2005) film poster and stunning, beautiful, and gorgeous Cyan Blue coloured mouse pad! ", a wholly owned subsidiary of...": Holy. Crap.
Nick Granese (1 month ago)
StrictlySkillz27 on AIM
Mary-Ellen Wayne (1 month ago)
Close to the 3:30 mark/timestamp: "...AOL Time Warner." Marilyn Manson chills moment. I am kind of weirded out, a slight amount!
Love Only (1 month ago)
I just watched a Youtube video about this. I'm wondering if someone at this channel did too.
Mary-Ellen Wayne (1 month ago)
You've Got Mail (1998). Mailbox. Hotmail. Ew.
Permian Based (1 month ago)
Piyush Gupta (1 month ago)
From AOL to LOL
No1CurrMadison777 (1 month ago)
I had the AIM app on my sidekick. Free texting wish people still used it
EDWIN QUIOTO (1 month ago)
Wow this is bringing it back for real. Netscape, Hotmail, AIM Express, flip phones with indigo blue screen texting was a luxury with Motorola 2 way LOL. Then Sidekick was the “it” mobile phone to have with the AIM app already installed.
Squizree (1 month ago)
That's the beauty of capitalism when it's done right. If you don't take care of your consumers' needs, they'll go somewhere else.
CurveTheRain (1 month ago)
Wow what’s verizon doing?
Lukas K (1 month ago)
Still got my AOL mail and still use it to this day...
macroevolve (1 month ago)
I have severak email accounts and AOL is one of them
AskMiko (1 month ago)
Pausing to read the news bites in the archival internet footage was funny enough to like this video!
Jason Larsen (1 month ago)
Soon will talk about main stream media like we do AOL today
palmshoot (20 days ago)
I doubt that rather strongly. It's harder for smaller outlets to compete with the production values of the mainstream. Mainstream journalists also have a better chance of reaching people in high places for interviews.
Tony K (1 month ago)
I remember when Microsoft offered $35 billion to buy Yahoo and the ceo Jack Ma said NO. Im betting he (and investors) regret that decision.