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Why good leaders make you feel safe | Simon Sinek

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What makes a great leader? Management theorist Simon Sinek suggests, it's someone who makes their employees feel secure, who draws staffers into a circle of trust. But creating trust and safety — especially in an uneven economy — means taking on big responsibility. TEDTalks is a daily video podcast of the best talks and performances from the TED Conference, where the world's leading thinkers and doers give the talk of their lives in 18 minutes (or less). Look for talks on Technology, Entertainment and Design -- plus science, business, global issues, the arts and much more. Find closed captions and translated subtitles in many languages at http://www.ted.com/translate Follow TED news on Twitter: http://www.twitter.com/tednews Like TED on Facebook: https://www.facebook.com/TED Subscribe to our channel: http://www.youtube.com/user/TEDtalksDirector
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Abir Amezzane (2 hours ago)
Amazing Ted talk
Paul Wilson (1 day ago)
If you take care of your people they will take care of you. I learned that in the Marine Corps.
Shannon Boxer johnson (2 days ago)
Joshua Arnold (3 days ago)
This is a fantastic Ted Talk. This guy has hit it on the head. My organization builds up the leaders within small businesses for the own so that someone with this gift is empowered to lead even if they do not have all the skills required by today's society. KickstartU is the plat form that we help businesses scale by loving and training key players. If you're a small business owner and are wanting help email me at team@kickstartu.com.
Augusta Yarteh (3 days ago)
Great caption. Leaders make their managers or Boss safe because of their inputs to make them feel confidence. As long as their is love and understanding among themselves. They will surly hold your back behind their back is a sign that their leaders are in a save environment. Nice to see.
Vijaykumar Mane (4 days ago)
Great philosophy 👍
Phoenix Infotech (4 days ago)
Nice video
Rhodora Limjoco (5 days ago)
great job
Technology and Innovation (5 days ago)
His futile attempt to stretch his skills beyond his first talk. First talk was excellent this talk, well, he should stick with the first talk.
Ian Pinero (5 days ago)
One of the best speeches I've listened to (and watched). Thank you.
mthokozisi magutshwa (5 days ago)
You are good by nature, well done.I love it
Panya Rerksakunchai (6 days ago)
Help be one of good thinks me be right more a time to free world access latest it set try Google all index flow me why ago me ark which not get to see it try page me login that time ok will slow but sure end bad every sever ? How much to cach and share drive me go fun plane it flow through to we getting from it lincen and privacy we wrong it cache out load save be back up to it if we hear pc we same tools spec in broad computer we it alert not yes standard befor go to it use work of your money bank account number it find befor bing and bling women bad it find to vivo my family me me check give my mother of my son me be farther son to be profile in social and background acer aspire i5 olo useing or not bad iy do lincen that panyanacap@hotmail.com it havk just growing profile or delete ago to not know Google gmail it use be 2 fc to me not use and unknow have safe get
Jack Daniels (6 days ago)
was drunk
Crystal Chae (7 days ago)
This was more powerful than most sermons
Parvinder Singh (7 days ago)
Lunette Pepperglow (8 days ago)
“Why would you sacrifice your blood, sweat, and tears for this person?” Because, he, Jesus Christ, already sacrificed his life for me.
Fabrice Mounge (9 days ago)
Amazing !
* VMD * (11 days ago)
One of my best TED talks.
Don Jessop The Breakthrough Guy (11 days ago)
hmm. good food for thought
Nashid Kanneth (12 days ago)
Simply mind blowing!
IreneFrom Napa (12 days ago)
What a great lecture. You have defined leadership in such a poetic and simple way that i couldn't simplify it better myself. Thank you!
KJ Sawka (13 days ago)
"Its better that we should all suffer a little, then any of us should have to suffer a lot"
Jack K (12 days ago)
Simon, you are WRONG. Everyone DOES NOT have the same capacity as Capt. Swenson who kissed his soldier. I have seen men run from combat while leaving a comrade to his demise or civil perils in which a mother will sacrifice her child so she can live. It takes a courageous person to possess the type of empathy it takes to see life as Capt. Swenson does. Courage is a rare quality in men and women these days because we are a tremendously self-centered society, and what Capt. Swenson did was selfless, and courageous.
Alvin Fuller (14 days ago)
Words won't buy groceries, go out and find other overachievers and make your own team. Don't waster your time on people who are concerned about work-life balance or feelings, complaining solves nothing.
G Dog (14 days ago)
I tried to be a great leader and give people at work a kiss.Now I’m a leader of my aa meetings on sexual harassment
Multi-waves Offischal music (14 days ago)
Attacks Iran before term is over Yeah what a great leader
Mk R (14 days ago)
He was spot on with companies typically rewarding those who step on others to get ahead, instead of rewarding working together. Not to stereotype, but I've found it's usually the younger people (w/very little experience, no less) who tend to be like that. No allegiance to anything but their own advancement. Companies don't get that they may be happy w/the initial results, but they lose the bigger battle when people spend energy trying to outdo one another, instead of working together for a common goal. Very short-sighted.
Alvin Fuller (14 days ago)
They want people who are willing to do anything to succeed, yes it stinks but life if filled with bullies, even at work, get used to it. People are naturally selfish, if you don't believe it wait until there is a real crisis, you will see. Bond with fellow overachievers (if you can find them) and start a coalition, complaining solves nothing, it make people look weak.
Mk R (15 days ago)
After 14 years, I was put on unpaid leave due to a bad quarter at my company. I had zero notice, just blindsided one day. FOURTEEN YEARS of loyal work, working after hours and weekends when necessary for the company to be successful. Many others were just let go full stop, and I was supposed to be "lucky" to "only" be put on unpaid leave for an undetermined period. Maybe forever. I wish I could send them this video, it actually made me cry. I thought that was the kind of company I worked for, but then "growth" happened. All the times I chose my company over my family time, for nothing. NEVER AGAIN.
IreneFrom Napa (12 days ago)
The same happened to my husband. He worked for the same company for 20 something years and then 1 day they we're all told the company is moving and everyone is laid off, no comp, no nothing. Not even a thank you for your service.
Panyu Zhang (16 days ago)
Thank you so much! "It's better that we should all suffer a little, than any of us should have to suffer a lot, and morale went up" "If you get a job at Next Jump, you cannot get fired for performance issues, in fact, if you have issues, they will coach you and they will give you support, just like we would with one of our children. who happens to come home with a C from school" Almost cry when I watched these two
Mk R (15 days ago)
I did cry!
Nancee French (18 days ago)
I didn't realize how much "Trust" means as a leader and building a stronger organization.
Bamidele Bashir (18 days ago)
Amazing speech as always
Philip Hoffman (19 days ago)
This speech was much needed. Too many people believe that being a leader is being able to command and manipulate, when in reality, being a leader means to build a team and work together as equals.
Wewe dental (21 days ago)
Great concept .. Great words
erm (28 days ago)
Jacob Robinson (28 days ago)
The structure of a corporation renders this theory of leadership pointless. Very sad.
Ali Qazilbash (28 days ago)
Apparently the leader of my country is a spineless coward so instead I had to safeguard interest
Ali Qazilbash (28 days ago)
Unfortunate but even more unfortunate
Ramakrishna M (29 days ago)
Phenominal !!! . Growing leaders must watch. Thanks Simon.
voxeledphoton (29 days ago)
press 8 for 20 million dollars.
Peter Christian (1 month ago)
There are many aspects to good leadership. One of the most important is the inclusion of those you lead. Without including them and making them feel that they are important and cared for you will manage them but not really lead them.
Ali Qazilbash (1 month ago)
They come from Pakistan :P
Hollie Bingham (1 month ago)
WOW. What a beautiful message and delivery, thank you! :)
Narayana Rao (1 month ago)
Productivity Management - Cooperation - Dealing with Men - F.W. Taylor https://nraoiekc.blogspot.com/2019/12/productivity-management-cooperation.html
Steve C (1 month ago)
"They sacrificed their people to protect their own interests" - Organizational suicide. No upward stream of information. No accountability of leadership. Worker dissatisfaction, alienation, withholding of talents. Internal rot that customers can smell, no matter the official PR propaganda. Eventual loss of growth and revenue. the ship (good workers) leave the rats (poor management) behind.
The Burns (1 month ago)
This is one of the prime reasons why the Japanese automotive model still produces quality vehicles. I know someone who works in a Canadian Honda assembly plant. He made a mistake that shut down the line and caused anywhere from $10,000-100,000 of losses in production. Instead of firing him, he was given additional training at the cost of the company. He will never make that same mistake again.
mukund p (1 month ago)
Nah...seen many good leaders who sacrificed a lot for their team but their team didn't help them a bit...there is no such "natural response" in the corporate world where individualism is rewarded.
Raftika (1 month ago)
As a leader how should one discipline the people that look up to them? As a supervisors or manager how should they approach discipline when they are disciplining their employees
ferijd Sup (1 month ago)
In short. Be a Hokage 💪🏽
Ali Qazilbash (1 month ago)
As comical as it may sound but from kindergarden to grade 6, my mother and I went to the same school. Haha only She was the Head, the Principal and I was to be "just another" student. As a mother, she was as lovely as they come. Easily fooled by the hugs and kisses, but at school she was strict. Honesty, integrity and discipline were her operating principles. All of which meant that I never got any special treatment, instead if a teacher seemed too overly assertive then it meant that she has had an earful earlier and is trying to take it out on me by being unreasonably strict. But i never told on any of them, for I knew that mom will tear her into pieces but it all may end up make her look unprofessional and I wasn't going to let that happen. I have thought this way for as long as I could remember, clearly I wasn't born to be "wild." Instead, i had to show even more participation in class, zero tardiness and overall be a model student. She ran that school for over 14 years. We would show up 45 mins early each morning and stay 45 mins after the last bell. If a kid hadn't been picked up then she would or my dad would drive them home. First monday of each month was pro-development day and that is about 2 extra hours, afterschool, of listening to her talks on all things teaching, one on one sitdown with each staff member, or just planning the next round of exams or fieldtrips etc.. She enjoyed her work and she was a learning machine. I was about 6 or 7 when she decided to go through another masters program, in language arts. She is all that I ever needed.. one could say that running an organization is more of an in-built feature than an post secondary elective, for me. Coke, chips, crayons, animations and puppies. Thats all the tools I needed. What do you make of them? Ali
Utsav Mulay (1 month ago)
Bob believes in heart counts. Be like Bob.
Jose Laloz (1 month ago)
I know he is saying the contrary but one word comes to my mind when he names some examples and that is greed... 🙄 How to control that monster inside of every person without destroying what we call 'society' hmm 🤔
artsynova (1 month ago)
"Mother Theresa" was proven to be a phony.
Ben Foshager (1 month ago)
Hate the intro. Can we just get to the point?
The Tesla Truck (1 month ago)
@0:43 🇺🇸 - *speaks with american accent* @1:07 🇦🇺 - "Wut Wuz reMAHkable AHBowt Thees DAHyyyy" me: whoa.. wtf🤔
Whatevers (1 month ago)
True, that was weird
DavidGP (1 month ago)
09:25 🙏
WwwKalaDendraGr (1 month ago)
Juanma X (1 month ago)
I literally cried 😢
Gayathry Dasika (1 month ago)
Great Leaders inspire trust and cooperation. Great video , really :-)
Angus Maclaurin (1 month ago)
Inspiring speech, and many companies could gain by following these insights. I wonder how much we lose by creating structures and processes where the people making the decisions are so far removed from the employees. In the start-up world, most of the time a VC may only care about the financials. And it takes a lot for a CEO to look that in the face and fight for morale and loyalty. It's much year to just let go of people and creating that culture of fear.
Ali Qazilbash (1 month ago)
Yes sir
Ali Qazilbash (1 month ago)
Ali Qazilbash (1 month ago)
Where is my medals?
cRamVEVO (1 month ago)
This is a great vid 🙏🏻🙏🏻
Bilal Saddik (1 month ago)
This video was one of the main factors behind the launching of my sports consultancy career.@t , The best 11 minutes video you would ever watch
SLY SPY (1 month ago)
He is spot on with his assessment of leadership . True leadership comes from within , it can not be bought or given or won !
Loveiseverything (1 month ago)
Wicked people are afraid of good leaders.
Michael Buelow (1 month ago)
Perhaps Mother Teresa is not the best example to hold up. https://www.youtube.com/watch?v=NJG-lgmPvYA
Alpha Romeo (1 month ago)
But sadly nowadays people won't sacrifice themselves for you, when you are ready to do.
Sambathkumar Sellamuthu (1 month ago)
One of the emotional, intelligent and a most resonating TED video I had watched. He speaks from the bottom of the heart and extra ordinarily explained who is a leader. Great work
kanta suzuki (1 month ago)
共産主義って、国民に安心を与えるって点で考えればこの話と似てる気がする でも共産主義はダメだった その違い、線引きを知りたいと思った
Phenomenal Douchebag (1 month ago)
Cool thoughts
Mike Patel (1 month ago)
Nailed it!
Sony Rstu (1 month ago)
1:55 hey Leader ! This world's needs you 4:49 -💎 7:01 - charlie kim 8:27 -Bob chapman 11:04 -Leaders
JACOB SHAT9027 (1 month ago)
Can you be my mentor?
Mark Lowry (1 month ago)
Virtually every place I've worked is run by fear of authority, fear of being fired. I've met few leaders.
Vishwa Dharma (1 month ago)
I think what we need to hear from you is "Why today's leaders are not making you feel safe?"😊😉👍 On a lighter note.
Faith Fury (1 month ago)
that circle is almost perfect tho
Paul Max Avalos Aguilar (1 month ago)
was hitler a leader?
EMELYN HINAY (1 month ago)
This is a frank thruth.
Leon Stoltz (1 month ago)
Phillipians 2 3 Don't be jealous or proud, but be humble and consider others more important than yourselves. 4 Care about them as much as you care about yourselves 5 and think the same way that Christ Jesus thought
BizVentures (1 month ago)
Awesome video, You may check it out https://www.youtube.com/watch?v=Kf3VLz5bqcE
Johanna Bonana (2 months ago)
I didn't notice he had an accent until 1:08
Zarih Sundberg (2 months ago)
He is so good.
Roland Rakotondramanana (2 months ago)
I felt like I was listening a great sermon of Jesus on the Mount. It just changes me the way I think towards others.
Treatmenice (2 months ago)
Sacrifice the numbers to save the people....... The company I work for was like that and still was profitable. 30 years later I work for the same company that is even more profitable! Just the other day our group was told.............."If your child gets sick on a voluntary overtime Saturday and you choose to stay home with your kid, this is considered an unexcused absence". I thought this was a bit harsh. What kind of a leader says this? I don't have kids but my leader broke me heart. Don't hate the sinner, hate the sin.
A T (2 months ago)
we need to view this over and over again in trumpist era, save USA, real leaders are out there to save the Constitution
Sir Goyle (2 months ago)
This does not translate well into the corporate world.
GoldGears (2 months ago)
This was so beautiful, I agree 100%. Maybe more people should make a point of joining the military; learn some discipline, learn some respect, and figure out what it means to be a part of a real team when things really matter. Not talking wal-mart teams here, but the kind of teams that form when there is real risk involved. People need to spend less time thinking about themselves and start thinking about others instead.
jammer lj (2 months ago)
Mother Teresa? lol, you are clueless
Conroy Penner (2 months ago)
If he had half a brain and proper spiritual discernment he would have read the Ten Commandments from the Authorized King James Bible and warned people to love, honor and obey God and to love their neighbours as themselves instead.
Mladen Lakovic (2 months ago)
You, my friend, are a leader!
Private Account (2 months ago)
Much of what Simon does is site the pure leadership of military service and then its applicability to business. It should be an inspiration to businessmen, but it has absolutely no application in the private sector. For starters, the military screens for leadership qualities from the day the commission is earned. It never stops. It is relentless. It is brutal and will make warriors cry... honestly. I deeply resent the use of the word “leader” by numbskull dweebs. Stop it. You are not leaders. You are ruthless managers. As a former military officer who made the cut, stick to managing. Maximize profits and your stock price. Stop co-opting my sacred role. It’s mine……… if you envy that… you should have done what I did. You have a role. Take care of me as a stock owner of yiur company. Leave the leadership to me. I earned it. You did not and never will.
Nazir Kazi (2 months ago)
So the guys ate the food without sharing?
iop erty (2 months ago)
Oh that's the guy who tough to cut in lines in other video
Farida Burenbeiya (2 months ago)
How can anyone dislike this video? This was an awesome Ted Talk and Simon Sinek is beyond awesome!
Harinder Singh (2 months ago)
This is beautifully done, i've got my children listening to it (they still young), but i'd rather program their minds with powerful thoughts - they've created the below bhttps://www.youtube.com/channel/UCSjgMdatnvogiBr57ILxjBQ
minokominokominoko (2 months ago)
I want to work for bob .
Raashi Thakran (2 months ago)
Do we have such organisations? I don't know.
Johnnie Hudson (2 months ago)
Some recent things have happens,my life is upside down not sure which way to go
Liza Franceschi (2 months ago)
Naturally empathy.I love this guy.We need more people like him in this world.
ريتاج احمد (13 days ago)
I love him 😍😍😍😍💕💕
ريتاج احمد (13 days ago)
Sure ,he is model for everyone want change his life and achieve his goals 😊👌💕💕💕
Safuan Ahmad (2 months ago)
They should state their back ground, before talking like they're a Saint.
Ridzky Satya Maulana (2 months ago)
Siapa yang nonton vidio ini gara gara tugas LKKM PD komunikasi Untidar
Quanita Ahmed (2 months ago)
This is an amazing speech. More importantly, how did he just draw such a perfect circle?
Trade Forex with Grant (2 months ago)
"Medal of Honor"...there is NO 'Congressional' in the name. How does nobody know this (or care)? He tells good stories though.