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Why Most Orange Juice Comes From Brazil, Not Florida

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In the United States, orange juice is synonymous with Florida. It may come as a surprise, then, to look at the fine print on a bottle of Tropicana and Simply Orange and discover that part of the product isn't from the Sunshine State after all. It's from Brazil. Orange juice is big business in Brazil. After a series of frosts swept through Florida in the 1960s, devastating orange groves, Brazil met that deficit with its own supply, starting with frozen concentrate orange juice. Then, in 2005, citrus greening disease, which had spread throughout the world from China, arrived in Miami. It rendered oranges in affected groves inedible, resulting in a 55 percent decline in production over the next decade. In response, Florida's orange growers raised OJ prices by nearly $2 per gallon, causing bottlers to turn to cheaper Brazilian OJ. » Subscribe to CNBC: http://cnb.cx/SubscribeCNBC About CNBC: From 'Wall Street' to 'Main Street' to award winning original documentaries and Reality TV series, CNBC has you covered. Experience special sneak peeks of your favorite shows, exclusive video and more. Connect with CNBC News Online Get the latest news: http://www.cnbc.com/ Find CNBC News on Facebook: http://cnb.cx/LikeCNBC Follow CNBC News on Twitter: http://cnb.cx/FollowCNBC Follow CNBC News on Google+: http://cnb.cx/PlusCNBC Follow CNBC News on Instagram: http://cnb.cx/InstagramCNBC Why Most Orange Juice Comes From Brazil, Not Florida | CNBC
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Text Comments (1467)
Iron man (17 days ago)
Is OJ Simpson Brazilian?
Moacir v (19 days ago)
Pure fake news
selma1980 (30 days ago)
AND NOW THIS JUICE IS POISONED! Bolsonaro's government approved a huge list of pesticides which are banned in other countries including US!
Bluejack 22 (1 month ago)
I live near a orange juice factory
jds hempfarm (1 month ago)
Have you ever been to Florida? I buy Florida oranges and juice them myself. Everyone is doing it. Russian Vodka and Florida fresh squeezed Orange Juice, WOW! Why don't you try juicing in your kitchen and then run your mouth about processed OJ from the shelf. I quit buying OJ off the shelf when the Health craze set in.
Evandro S.A (1 month ago)
CNBC is lie. Brazilian Orange farms don't have slavery. Most farms are moderm. The crops is made with machines, there are few workers on the farms.The costs with productions are low. Many workers in these farms earn very well. Agroindustry is developed in Brazil manily in Orange, soil, and coffee farms.
Sad but It's true (2 months ago)
A proposal for the cnbc. The usa could be the largest producer of orange and coffee and Brazil the largest producer of iPhones, machineries, rockets. What do you think about it? It's better for the cnbc now, isn't it?
Mike G (2 months ago)
Cnbc is a joke
Canal do Queiroz 10 (2 months ago)
Labor rights in Brazik is so complex. We have one justice system with idependent institutions, only to care about our labor law.
Brian G (2 months ago)
Brazil 🇧🇷 is a Dump!
misterfunnybones (2 months ago)
Louis Winthorpe III & Billy Ray Valentine took down Duke & Duke (Mortimer and Randolph Duke) with a fake crop report in 1983; the OJ market was never the same...
Yep its Marcry (2 months ago)
Why tf is Florida so addicted orange like TLC get yo cameras we have anew 'My Strange Addiction' episode.
Adventure Hobbies (2 months ago)
Proof that liberals can't help themselves on taking any opportunity they have to bash trump. Good informative video but the final comment on 4:10 was not needed. So you are literally saying let's not vote for trump because we want more orange juice? OJ is bad for you anyway.
Quijote (2 months ago)
Import products more and more to money for the customers
Qweq Qweq (2 months ago)
Stupid propaganda. As soon as you see it's a video by cnbc you can be sure it's all lies. That's pretty much all they do.
Haweya Abdillahi Adhan (2 months ago)
America is falling in every aspect and field they resort in their evil ways propaganda and ban
mclaine33 (2 months ago)
The Florida orange trees are dying. They have canker disease and destroys the fruit. The OJ production is down the toilet in FL and it’s unrecoverable. The disease can’t be stopped.
Brandon Miller (2 months ago)
Maybe instead of saying they are using slave labor, which already seems to be completely untrue, we should credit them with the fact that brazil is A LOT bigger than florida. Also its pretty hard to believe they became the worlds leaders in orange juice production using slave labor. Fake news at its best. btw love from the USA we support brazilians and arent stupid enough to believe this garbage news.
Crazed (2 months ago)
Apple juice gang wya
RounieE (2 months ago)
Jesus christ. You couldn't even make a video about Orange Juice without making it political... CNBC's not biased alright...
John Iii (2 months ago)
It’s simple the land is more valuable building suburbs and condos on the Orange 🍊 groves
Obi Kenobi (2 months ago)
Of course! Trump did it! CNBC couldn't resist to show their political agenda lol
GIANT_AVOCADO (2 months ago)
You noticed that too, huh? The video neglects to mention that Trump has already created federal programs to either subsidize $$ billions, or ensure additional purchases of crops, for any farmers adversely affected in the short term while Trump works to rebalance trade agreements with many countries. On top of this, polling shows that farmers are largely in favor of Trump's actions and believe that any short term pain is a small and worthwhile price to pay considering the long term potential for improved trade in the future.
Colie Carney (2 months ago)
simply orange juice didn't even exist until 2001 and it's a product of florida.
Atipat12 (2 months ago)
IdkTriple _ (2 months ago)
Brazil was the last country in the Western world to abolish slavery. Most people think it was the United States.
Chris Bullock (2 months ago)
LOL....Besides better weather and growing conditions, do you honestly think most or all of the farms in Florida had good ol' red blooded white americans picking the oranges? NOT! or anyone else no, mainly Mexican/Central Americas through government work programs. I only single them out, because they are usually the first to run off at the mouth about these subjects.
Adam Fun (2 months ago)
The consumer is who controls the market!! Buy American !!!
Nicolas (2 months ago)
win win, especially since you are not solving global warming:D
label1877 (2 months ago)
So what CNBC is trying to say is we need more man-made global warming. Freezing weather has taken it’s toll on Florida oranges. Soon we will be able to grow oranges in south Georgia/Alabama.
Frances Synaan (2 months ago)
this is why everyone hates you America, the patronizing is rank
Tripserpentine (2 months ago)
Florida oranges? never heared of it. Spain however yes, then again Florida was founded by Spain.
Complex Carbivorous (2 months ago)
I had a friend from Kuwait who told me gas there was cheaper than water and I said in Brazil, fresh orange juice is cheaper than bottled water and that was some 20 years ago :o)) But yeah, corporations are evil all over the world, take Dole and Chiquita, 2 fruit companies that either abuse pesticides and/or plot coups in Latin America and people still buy fruits from them. And now, with US puppet Bozonaro, neoliberalism, deforestation, human rights violations are rampant and destructive to our country.
von misses (2 months ago)
Orange comes from trump!
Tô Diệp Khanh (3 months ago)
Bruh, you could have bought oranges and squeeze it yourself. Y'all buying orange juice knowing it only contains condense orange extraction with tons of sugar in it. If the demand for fresh orange fruit is high, it might revive the orange farm as it is faster and cheaper to transport from local farm to supermarket, rather than import from other places.
U Know it Is Here (3 months ago)
That is why our whole...I mean whole family stop buying this crap for 10 years now. It's not pure and full of sugar!
Douglas Thompson (3 months ago)
Once again advertising is proven to be pure lies. Not even a remote relation to the truth.
Suzanne Demos (3 months ago)
stop building condos and bring back the farms.
Hi There (3 months ago)
I live in Florida I'm sad
rob379 (3 months ago)
Carp... we need more warm weather!
Paoby Obounou (3 months ago)
Yet we still consuming that damn orange juice despite all of this
476 Anno Domini (3 months ago)
I love how most Brazilians here are white high class Brazilians who forgot that Brazil has horrible racism and only abolished slavery in 1888
Antonio Costa (4 months ago)
Got it right at last.
Vinícius Reis (4 months ago)
Seriously, Brazilian’s labour law is incredidible tuff, I was surprised with the claim that it is weaker than US’. Its enforcement is not that effective, and there is eventualy cases of analogous to slavery condition, but Brazil’s position has a lot to do with its natural conditions.
Shadowmancer (4 months ago)
This is good news! I'm happy for Brazil!
Cristiano Sousa (4 months ago)
At 3:01 he says something absurd. American labor laws in the US don't even have paid maternity leave. Brazilian labor laws are really complex and it's a myriad of rules making it Har dot layoff people
Offtopia (4 months ago)
Bc us Brazilans know our orange s
Mochii Tsuki (4 months ago)
0:26 is that…the voice from the FitnessGram Pacer test??
Neil Deep (4 months ago)
Orange Juice processed, without pulp is merely a sugar bomb.
sou um Franklin (5 months ago)
Os caras brigando por laranja kkkkkkkkkk😂
Vinícius Almeida (5 months ago)
CNBC please make a fair game and study the case! Brazil don't use modern slave labor. We do use chemicals pesticides but we buy with USA and its a USA demand not ours. American industry have to get down not because cheap labor but market opening. Wecolme to XXI century !
Gisley Alves (5 months ago)
Please! Where and who did tell you brazilian labor law is weak? Are you insane? Do a reseach and find out that in Brazil, imployees have much more rights than in the USA. Besides, Brazil exports not only orange juice to the USA. Brazil has supplied USA with cow, pork and chichen meat, bananas and much more. Greentings from Brazil folks.
Scare League (5 months ago)
Because its not cost effective bruh 😂
F-ZERO (5 months ago)
WTF. ?!?! Willing to cut into Brazilian cocaine production.... for Orange juice? That's a disproportionate fun to health Factor
Stephane Razzon (5 months ago)
I was expecting to hear more about the HLB ('Greening') disease as one of the major factors that are affecting Florida's citrus industry
Michael Kranyak (5 months ago)
Does Brazil use Roundup weed killer?
Carlos Oliveira (5 months ago)
Come on @cnbc. Get the facts right! Using the “slavery” bullocks after another country can beat the so called “Uncle Sam”? 😂
Loser play3 (5 months ago)
_Oh hell yeah its from brazil_
Rauley Shar (6 months ago)
Fake juice AKA Sugar water!
Leonardo de Albuquerque (6 months ago)
Orange farming employs more than 50.000 Brazilians only in my state, all of them with full work rights and government social programs! Please stop this BS and admit you just want Monopoly and protectionism!
REM (6 months ago)
Whos eating a orange?
Mr.Unknown Cali-Life (6 months ago)
My boss sales oranges to Florida from California crazy they lie to customers
Brian (6 months ago)
Couldn't just leave the report about oranges had to drop that last dig in at the end
M Y (6 months ago)
Orange juice is NOT healthy kids, eat the fruit and stop it with all these juices
ricardo rodriguez (6 months ago)
It is cheaper to produce in brazile. Thats all
forigatoTV Games (6 months ago)
Brazil porra eu gosto do suquinho da xando, nome estranho nn sei pq man
Veia Investidora (6 months ago)
Fun Fact: Only Brazilians can say something negative about Brazil otherwise they will massacre you. Thank you for you attention!
Luciano Sampaio (6 months ago)
Brazil's labour rights are much weaker than in the US?!? You guys don't get vacations or 13th salary or paid extra hours! I won't even talk about healthcare...
izmayil_aldgn (7 months ago)
1:14 as bayrakları as
Phil Lin (7 months ago)
Phil Lin (7 months ago)
Watch Out Donald Trump OJ May Cost Your Presidency
Vitor Fernandes (7 months ago)
At least something good from my country! kkkkkkk
minimalismu (7 months ago)
suco de laranja
Sabrina R (7 months ago)
It’s funny cause we don’t have orange juice in brazil
TheZchristina97 (7 months ago)
The Story of OJ
Alberto Braga (7 months ago)
Fake news!
Percy Pizarro (7 months ago)
I live in Argentina and mostly of the oranges are from northen Argentina, the brazilian orages are in the market also but the flavor is a little more sour compared to the argentinian but im from Perú in the southern coast where we have oranges, those are sweet like honey because we dont use the pesticide its use in other countries. The only bad thing is we only have those delicious oranges in June, July and August for us. Then we get oranges from the Peruvian jungle or northen of Perú but flavor is not the same.
Gustavo Menezes (7 months ago)
Facts about what is being discussed here: - Our crops are modern. There is a lot of technology on it, and that is the main reason why we produce a lot. - Modern slavery in Brazil is also real. Who is saying it is a lie, is lying or doesnt know the reality of our population. It happens specially in the inner of Brazil. If you google it you will find a lot of news cases that show up every now and then. (But now, with the new government, the Ministery of Labor, that was the responsible to analyze and investigate complaints about slave labor, was closed. The government says that the fields of competence from the old Ministery of Labor were assigned to other Ministeries, but probably new cases will stop showing up. YAY! Now we dont have it anymore! lol)
JPGK 2016 (7 months ago)
Brazilian OJ production system is a "Modern System of Slavery" ??? What ??? When you can`t compete, you have to invent this kind of lies...
Gustavo Braz (7 months ago)
Brazil doesn't have slavery workers on poor conditions! That's a big lie!!!! Almost all orenges comes from farms that uses machinery to harvest the oranges. Brazilian workers are incredibly watched by the government. Stop lying!
Fleisbester (7 months ago)
PROPAGANDA! Brazil is more competitive than U.S, not because of the "modern slavery" but because they can produce orange the whole year.
ricardo oliveira (7 months ago)
O suco vai pra lá, e o bagaço fica aqui , que bom
Colmp (7 months ago)
The Orange President has spoken
James (7 months ago)
Oh! Wait.. isn't Julia Louis-Dreyfus the heir (sole heir?) to the Louis Dreyfus company?
leonardo899 (7 months ago)
Slavery or 3rd world wages, same thing.
J. Montrice (7 months ago)
Louis Dreyfus does that have anything to do with Elaine from Seinfeld? (I know we’re all pretty smart here I’m making a joke lol)
Angela Kindness (7 months ago)
J. Montrice (7 months ago)
I could careless Orange Juice makes me feel sick for some reason unless it’s fresh squeezed
L.L S. (7 months ago)
America will remain a debtor nation as it loses exportable products.
Lauro (7 months ago)
Jesus CNBC is only about FakeNews. Us brazilians easily notice the lies of this journal.
Ashley Sutherland (7 months ago)
I thought oranges mostly came from California
Gods2ndFavoriteBassPlyr (7 months ago)
There are at least Four orange trees for every person living in Florida - the Third most populous state in the nation. So where's all that juice going??
Andre Abreu (7 months ago)
American journalists are very STUPID!!! It is fake news!!! Our Brazilian agriculture is more modern, there is no slavery.
JUNIORFAKE (7 months ago)
Brazil have the most advanced agro productions, cashews, Orange, brazil nut, beans, rice, cotton, coffee, jabuticaba, bananas, coconuts, etc and the list goes on, we have a lot of things that we massly produce and export, using tech and all. Forgot about the cow meat, daries, chicken, pork etc. Just FYI, São Paulo alone, produces 30 percent of all Orange juice in the world
Wendell Alves (7 months ago)
I am from Brazil, and I have seen many whole trucks delivering orange and lemon totally spoiled and rotten to Coca-Cola.
John Lupo (7 months ago)
John Lupo (7 months ago)
Mark Batarina (7 months ago)
Am I the only one who laughed when they showed Donald Trump on a Orange Juice video?
E Pena (7 months ago)
Is this video a lobby against Brazil? Florida OJs are disappearing because it cannot compete anymore. Land in Florida is better suited now for housing, resorts or golf courses that orange plantation.
JD Perini (7 months ago)
Chuppppaaaaaaaa!! I mean, drink it!!
14uu (7 months ago)
huehue brbr
Gilberto (7 months ago)
I have never heard of slavery in Brazillian orange fields, and I live in Brazil. Where did you get that from?