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Bono and The Edge: Why U2 is embracing AR tech on tour

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Bono and The Edge discuss why U2 decided to incorporate augmented reality into their new tour. CNNMoney's Laurie Segall reports.
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Text Comments (72)
Jay (5 days ago)
edge takes another beautiful woman round a tour of the stage
duncan w craig (10 days ago)
Stories for Boys and A Day Without Me was peak.
Diss Info (10 days ago)
You didn't come all the way to a rock show to watch AR now did you? Of course you did! Their music has been lacking the power it once had a few decades ago, with the last four or five albums being pedestrian. The 21st Century has rendered the band irrelevant from an artistic standpoint and whatever message they are trying to convey at this time is insignificant. Only thing left to do at this point is continue to make money on their past accomplishments.
travpoet (10 days ago)
Ha, that's a really neat idea! I mean, people won't stop bringing their phones to concerts, no matter what you do.....and while other bands are trying to push that idea away, U2 came up with an idea to embrace/enhance it. That's pretty neat. Edge is so well spoken. I always notice that. He speak well - he expresses himself and his ideas so clearly, has a very good vocabulary, and is succinct.
jude999 (11 days ago)
Nix the background music.
karakenio (12 days ago)
Putting music in the background while they talk seems amateur =/
H Kay (12 days ago)
A couple of good tunes on the album but nowhere near as imaginative as they used to be. Still love their prime years.
Brinson Harris (13 days ago)
Because we needed a gimmick. And this is that gimmick.
Eddie McKendrick (14 days ago)
Great to see U2 back on tour walk on
Emmanuella Alabi (14 days ago)
Hosoi Archives (15 days ago)
I hate these guys
Christopher Durant (14 days ago)
Hosoi Archives why are you here then?
Random Iranian Guy (16 days ago)
First time that i see bono talks and make sense of what he actually mean to say
Charlie K (16 days ago)
Why are they embracing  AND promoting legal Abortion in Ireland ?????? Too many Irish in the world ??? Don't think so.
Charlie K (14 days ago)
It might be we have  1too many random Iranian Guys
Random Iranian Guy (15 days ago)
Charlie K I pesonally give small changes to Irish homeless rednecks almost everyday as Goodwill charity
Random Iranian Guy (15 days ago)
Charlie K what??? Have you been in America specially in the rural and poor neighborhood of this country Irish american are loitering like cockroaches...... Over 50 million loser Irish illiterate uneducated morons
mary greene (16 days ago)
Mr bono monsanto. He asks in ' lights of home '" oh Jesus am i still your friend ?".
thankyou2532 (11 days ago)
what relevance does that have to this video
Bean she (16 days ago)
Cunts way past their sell by...
Christopher Durant (14 days ago)
Why are you here?
SOGNAMETAL1984 (16 days ago)
Fokkin loser
Doug Doug (16 days ago)
Ham4Every1 (17 days ago)
the absolute best. fantastic latest album, tour is off to a smashing start. great video/interview!
One Love (17 days ago)
There was a glorious period (long ago) when these guys were all about writing and recording great songs. Sadly, their passion for incredible songwriting has now taken a distant backseat to their passion for delivering OVER-indulgent technological performances.
neil williams (14 days ago)
Tim Padleki yep I know what you are on about, embarrassing stuff like that, it’s just pointless and gets in the way of the show, anyway I’ve seen Genesis at their prime and believe me nothing comes close 👍
Tim Padleki (14 days ago)
Remember all that fuss over Aung San Suu Kyi? There I was, watching U2 live for the first time when all of a sudden the show threw a massive curve ball and Bono was telling the crowd to pull out their masks. Then a whole bunch of people walked on stage in a line, holding up masks to their faces and I thought "WTF is this??" Okay, U2 is political. I get it. But I have to say that they pushed the political front to such an extreme that it completely ruined the concert and the whole experience of a rock and roll show.
neil williams (14 days ago)
Zoo tv had a point as it was all new technology but now it’s got to the point of oh ok we’ve pretty much done everything on stage production so I know what’s an amazing idea... let’s climb inside the screen!!!!... I mean fuckin hell who gives a fuck????... it’s pointless and takes away from proper live performances
neil williams (14 days ago)
Tim Padleki exactly mate, that is exactly what I was trying to say to dippy woman above but she has no idea really so I gave up!!! Lol... Bono I used to hate originally around the time of the Joshua Tree as he was so political but the music was great... then they decided to lighten up and along came zoo tv as you know and it was awesome.. Bono became interesting again and was basically taking the piss out of being a rock star and it worked well, I thought at that point he was super cool and influential cause he didn’t care!!!.. now he’s bloody political again and the shows are so polished and become like a a choreographed load of bullshit just saying see what we got and how big and look what I can do with this technical bollocks and has nothing to really do with the songs ... he hardly breaks a sweat now and as to Clayton well he’s so boring and has no feel it’s a bloody robot playing now, Larry is still my favourite as he just kicks ass drumming and the edge... well thank god for sound effects because frankly without it he wouldn’t be able to cope... no I certainly won’t see them again... unless they play smaller venues and cut all the stage stuff
Tim Padleki (14 days ago)
I have to agree 100% with you. U2 has gotten so huge as a band that the passion was left behind many years ago. I saw them on the 360 tour and left the show extremely disappointed. The songs were literally swallowed up by the huge stage production. No passion, no feeling, just the guys on stage going through the motions of another show. The thing is, however, the band is still drawing sellout crowds and raking in the money. They will continue to seek new technologies because they have the money to do it. They will seek the most incredible spectacles regardless of song quality. I mean, if you compare "Live at Red Rocks" to any of these new shows, it is clear that the passion is terribly absent and it amazes me that it's not more commonly addressed.
Inspirational Quote (18 days ago)
What a great idea. Make people watch through their phones even more than they already do. RIP the live rock show experience. I'll start going again when they start collecting all phones at the door.
Christopher Durant (14 days ago)
People bring phones these days so artists might aswell embrace it
SOGNAMETAL1984 (15 days ago)
That's NOT the point, and you still didn't get what Bono is saying.
Inspirational Quote (16 days ago)
So you like going to shows where the crowd just stands there and watches through their phones during the songs. No jumping, no clapping, no waving, no nothing. Well carry on then. If anyone says they didn't have more fun on Zoo TV or Elevation than they have today then they're lying.
SOGNAMETAL1984 (16 days ago)
Clearly from someone who never attended a U2 show, fokkin haters are the same Internet losers
Hallucination (17 days ago)
haha have fun NEVER going to another concert ever you twat.
MIke Caldwell (18 days ago)
when the music starts to suck then you start to embrace this other stuff to draw attention away from the shit album And Bozo is getting uglier and more clownish every tour
thankyou2532 (11 days ago)
achtung baby was 1 of the best albums ever
Micheal Lyons (14 days ago)
MIke Caldwell I told you to shoot yourself, waste of space
Paolo Mazzilli (15 days ago)
MIke Caldwell yeah... That happended at zoo tv, for sure...
Random Iranian Guy (18 days ago)
I wonder if edge wear that hat during hot summer?? I mean when will he embrace his baldness damn it........
D. MC (18 days ago)
Juan Luis. (19 days ago)
Juan Luis. (12 days ago)
Of course I am fan but I never imagine Bono doing that...U2 SUCKS!
not sure (12 days ago)
It's the only song that they do that.. give them a break.. i
Juan Luis. (14 days ago)
Sound check it's when there´s no people inside the stadium before the concert
Bored Progression (14 days ago)
It's called a sound check. Look it up.
Juan Luis. (14 days ago)
hahaha Don´t get me laugh, the AR tecnology doesn't justify the Bono's voice playback because all the concert has AR tecnology and u2 is always playing in live while AR screen is active.
U2 SEM.FRONTEIRAS (19 days ago)
Martin Rossoneri (20 days ago)
See you guys in Dublin in NOV !!! Cant wait....
Lincoln Riddle (12 days ago)
I'm seeing them next month! I bet Dublin will be ROCKING
u2freak1974 (22 days ago)
my heroes! ❤️❤️❤️❤️
Micheal Lyons (18 days ago)
Mmm that would be Jon Bonham I think
Sam Thorne (19 days ago)
Mullen Jr is the greatest rock drummer of all time!
Light 106 year (22 days ago)
Normally you wouldn’t get the chance to sit across from rock stars because your a dopey twat
MrNutsack100 (21 days ago)
You must be great at parties...
Derek o mahony (22 days ago)