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Why 7-Eleven Failed In Indonesia

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Indonesia's first 7-Eleven opened in 2009 and became a popular hangout spot for consumers. At their peak in the Southeast Asian country, they numbered 190 stores, offering free Wi-Fi and a seating area for guests while selling fresh local meals and traditional 7-Eleven snacks like the Slurpee. Despite the chain's popularity, the franchisee, PT Modern Internasional, shuttered all remaining 161 stores there in 2017. » Subscribe to CNBC: http://cnb.cx/SubscribeCNBC About CNBC: From 'Wall Street' to 'Main Street' to award winning original documentaries and Reality TV series, CNBC has you covered. Experience special sneak peeks of your favorite shows, exclusive video and more. Connect with CNBC News Online Get the latest news: http://www.cnbc.com/ Follow CNBC on LinkedIn: https://cnb.cx/LinkedInCNBC Follow CNBC News on Facebook: http://cnb.cx/LikeCNBC Follow CNBC News on Twitter: http://cnb.cx/FollowCNBC Follow CNBC News on Google+: http://cnb.cx/PlusCNBC Follow CNBC News on Instagram: http://cnb.cx/InstagramCNBC #CNBC #7Eleven 7-Eleven Was Popular In Indonesia — But That Didn't Save It From Total Failure
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Text Comments (5711)
Jumi Nem (4 days ago)
7 Eleven mhl
Ivan Hasudungan (6 days ago)
try again with ling ling minimart
monika is best girl (10 days ago)
I miss 7-Eleven... But I guess I still have Family Mart.
BEPIS (10 days ago)
Yah Germany Absolutely *NOTHING*
Imperator (15 days ago)
Fun fact: indomaret and alfamart are own by the same company
Rizky Chaniago Putra (16 days ago)
Jadi inget ngeliat orang beli kopi 1,nongkrong 3 jam WKWKWKWKWK gitu aja tiap hari
MINE LIFE (19 days ago)
LOL THERE'S NO 711 HERE IN INDONESIA IT'S INDOMARET
Tep Tep (20 days ago)
And now, Alfamart is trying to invade Philippines..
Muhammad Shafiq (21 days ago)
When 7-eleven celebrates the opening of 2337 stores in Malaysia, they struggled to survive in Indonesia 😟
The Alex TOG (21 days ago)
Indomaret and alfamart will never have the same feeling when you go into a 7-eleven. 7-eleven is from america. They have Hotdogs, Coffee, More. its been 7 months. Come on 7-eleven, you can do it.
The Alex TOG (21 days ago)
Ini sedih banget. Alexa main despacito.
Jusa (24 days ago)
How can it not honestly, every dang day i turn there’s indomaret or alfamart, seriously i’m not even kidding that is reality
Daniel 505 (25 days ago)
In Indonesia, especially in a city. you can find indomaret and alfamart almost everywhere.
milk azure (26 days ago)
lmao i remember when 3 classes were going on a fieldtrip and we needed some snacks to buy and there was seven eleven nearby, so 80+ went into the store ksks
milk azure (26 days ago)
7 Eleven : IM FINALLY GONNA RULE THE HISTORY OF MARKETS IN INDNONESIA! indomaret : hold my cup of *micin*
DEVINA CHANDRA , (26 days ago)
hi everyone! i'm a college student from indonesia asking for your help to please kindly fill this questionnaire for my thesis research. to fill this questionnaire you need minimum attendance 2x (twice) at WTF Music Festival. your help would means a lot to me and my thesis research. i already put the link in bahasa and english. if you're INDONESIAN, please fill in BAHASA. and if YOU'RE NOT INDONESIAN, please fill it in ENGLISH. thank you so much! BAHASA: https://forms.gle/a3XVYzftTBxBmm189 ENGLISH: https://forms.gle/jU2NWVi76gmsNQVaA
DEVINA CHANDRA , (25 days ago)
@YoonaPlayZ didn't realize it's posted twice. thanks.
YoonaPlayZ (25 days ago)
Calm down
DEVINA CHANDRA , (26 days ago)
hi everyone! i'm a college student from indonesia asking for your help to please kindly fill this questionnaire for my thesis research. to fill this questionnaire you need minimum attendance 2x (twice) at WTF Music Festival. your help would means a lot to me and my thesis research. i already put the link in bahasa and english. if you're INDONESIAN, please fill in BAHASA. and if YOU'RE NOT INDONESIAN, please fill it in ENGLISH. thank you so much! BAHASA: https://forms.gle/a3XVYzftTBxBmm189 ENGLISH: https://forms.gle/jU2NWVi76gmsNQVaA
DEVINA CHANDRA , (26 days ago)
hi everyone! i'm a college student from indonesia asking for your help to please kindly fill this questionnaire for my thesis research. to fill this questionnaire you need minimum attendance 2x (twice) at WTF Music Festival. your help would means a lot to me and my thesis research. i already put the link in bahasa and english. if you're INDONESIAN, please fill in BAHASA. and if YOU'RE NOT INDONESIAN, please fill it in ENGLISH. thank you so much! BAHASA: https://forms.gle/a3XVYzftTBxBmm189 ENGLISH: https://forms.gle/jU2NWVi76gmsNQVaA
DEVINA CHANDRA , (26 days ago)
hi everyone! i'm a college student from indonesia asking for your help to please kindly fill this questionnaire for my thesis research. to fill this questionnaire you need minimum attendance 2x (twice) at WTF Music Festival. your help would means a lot to me and my thesis research. i already put the link in bahasa and english. if you're INDONESIAN, please fill in BAHASA. and if YOU'RE NOT INDONESIAN, please fill it in ENGLISH. thank you so much! BAHASA: https://forms.gle/a3XVYzftTBxBmm189 ENGLISH: https://forms.gle/jU2NWVi76gmsNQVaA
DEVINA CHANDRA , (26 days ago)
hi everyone! i'm a college student from indonesia asking for your help to please kindly fill this questionnaire for my thesis research. to fill this questionnaire you need minimum attendance 2x (twice) at WTF Music Festival. your help would means a lot to me and my thesis research. i already put the link in bahasa and english. if you're INDONESIAN, please fill in BAHASA. and if YOU'RE NOT INDONESIAN, please fill it in ENGLISH. thank you so much! BAHASA: https://forms.gle/a3XVYzftTBxBmm189 ENGLISH: https://forms.gle/jU2NWVi76gmsNQVaA
DEVINA CHANDRA , (26 days ago)
hi everyone! i'm a college student from indonesia asking for your help to please kindly fill this questionnaire for my thesis research. to fill this questionnaire you need minimum attendance 2x (twice) at WTF Music Festival. your help would means a lot to me and my thesis research. i already put the link in bahasa and english. if you're INDONESIAN, please fill in BAHASA. and if YOU'RE NOT INDONESIAN, please fill it in ENGLISH. thank you so much! BAHASA: https://forms.gle/a3XVYzftTBxBmm189 ENGLISH: https://forms.gle/jU2NWVi76gmsNQVaA
DEVINA CHANDRA , (26 days ago)
hi everyone! i'm a college student from indonesia asking for your help to please kindly fill this questionnaire for my thesis research. to fill this questionnaire you need minimum attendance 2x (twice) at WTF Music Festival. your help would means a lot to me and my thesis research. i already put the link in bahasa and english. if you're INDONESIAN, please fill in BAHASA. and if YOU'RE NOT INDONESIAN, please fill it in ENGLISH. thank you so much! BAHASA: https://forms.gle/a3XVYzftTBxBmm189 ENGLISH: https://forms.gle/jU2NWVi76gmsNQVaA
DEVINA CHANDRA , (26 days ago)
hi everyone! i'm a college student from indonesia asking for your help to please kindly fill this questionnaire for my thesis research. to fill this questionnaire you need minimum attendance 2x (twice) at WTF Music Festival. your help would means a lot to me and my thesis research. i already put the link in bahasa and english. if you're INDONESIAN, please fill in BAHASA. and if YOU'RE NOT INDONESIAN, please fill it in ENGLISH. thank you so much! BAHASA: https://forms.gle/a3XVYzftTBxBmm189 ENGLISH: https://forms.gle/jU2NWVi76gmsNQVaA
DEVINA CHANDRA , (26 days ago)
hi everyone! i'm a college student from indonesia asking for your help to please kindly fill this questionnaire for my thesis research. to fill this questionnaire you need minimum attendance 2x (twice) at WTF Music Festival. your help would means a lot to me and my thesis research. i already put the link in bahasa and english. if you're INDONESIAN, please fill in BAHASA. and if YOU'RE NOT INDONESIAN, please fill it in ENGLISH. thank you so much! BAHASA: https://forms.gle/a3XVYzftTBxBmm189 ENGLISH: https://forms.gle/jU2NWVi76gmsNQVaA
DEVINA CHANDRA , (26 days ago)
hi everyone! i'm a college student from indonesia asking for your help to please kindly fill this questionnaire for my thesis research. to fill this questionnaire you need minimum attendance 2x (twice) at WTF Music Festival. your help would means a lot to me and my thesis research. i already put the link in bahasa and english. if you're INDONESIAN, please fill in BAHASA. and if YOU'RE NOT INDONESIAN, please fill it in ENGLISH. thank you so much! BAHASA: https://forms.gle/a3XVYzftTBxBmm189 ENGLISH: https://forms.gle/jU2NWVi76gmsNQVaA
DEVINA CHANDRA , (26 days ago)
hi everyone! i'm a college student from indonesia asking for your help to please kindly fill this questionnaire for my thesis research. to fill this questionnaire you need minimum attendance 2x (twice) at WTF Music Festival. your help would means a lot to me and my thesis research. i already put the link in bahasa and english. if you're INDONESIAN, please fill in BAHASA. and if YOU'RE NOT INDONESIAN, please fill it in ENGLISH. thank you so much! BAHASA: https://forms.gle/a3XVYzftTBxBmm189 ENGLISH: https://forms.gle/jU2NWVi76gmsNQVaA
DEVINA CHANDRA , (26 days ago)
hi everyone! i'm a college student from indonesia asking for your help to please kindly fill this questionnaire for my thesis research. to fill this questionnaire you need minimum attendance 2x (twice) at WTF Music Festival. your help would means a lot to me and my thesis research. i already put the link in bahasa and english. if you're INDONESIAN, please fill in BAHASA. and if YOU'RE NOT INDONESIAN, please fill it in ENGLISH. thank you so much! BAHASA: https://forms.gle/a3XVYzftTBxBmm189 ENGLISH: https://forms.gle/jU2NWVi76gmsNQVaA
DEVINA CHANDRA , (26 days ago)
hi everyone! i'm a college student from indonesia asking for your help to please kindly fill this questionnaire for my thesis research. to fill this questionnaire you need minimum attendance 2x (twice) at WTF Music Festival. your help would means a lot to me and my thesis research. i already put the link in bahasa and english. if you're INDONESIAN, please fill in BAHASA. and if YOU'RE NOT INDONESIAN, please fill it in ENGLISH. thank you so much! BAHASA: https://forms.gle/a3XVYzftTBxBmm189 ENGLISH: https://forms.gle/jU2NWVi76gmsNQVaA
DEVINA CHANDRA , (26 days ago)
hi everyone! i'm a college student from indonesia asking for your help to please kindly fill this questionnaire for my thesis research. to fill this questionnaire you need minimum attendance 2x (twice) at WTF Music Festival. your help would means a lot to me and my thesis research. i already put the link in bahasa and english. if you're INDONESIAN, please fill in BAHASA. and if YOU'RE NOT INDONESIAN, please fill it in ENGLISH. thank you so much! BAHASA: https://forms.gle/a3XVYzftTBxBmm189 ENGLISH: https://forms.gle/jU2NWVi76gmsNQVaA
Kahee Lee (28 days ago)
well,thanks now i understand why 7eleven got shut down in my country.*does orangejustice*
gio 42610 (30 days ago)
I still remember when i drank slushee there and closed for no reason
Ayu BLB (30 days ago)
Because the price is expensive, and in indonesia there is many mini market like Indonmaret and Alfamart... :-)
Azalia_ Gaming (1 month ago)
I live in Indonesia. And you say Indomaret wrong
ImProfesional (1 month ago)
Its because indomaret in Indonesia is every where. When i went outside my school and there is indomaret. Then not until 100 meters there is more indomaret
Abeb Fiqara (1 month ago)
Itu kalo owner nya alfamart buka cabang di eropa, amerika ama australia bisa di serbu pembeli tuh ..
mArk lEe (1 month ago)
because theres indomaret and alfamart sjsis
Twinbee 1988 (1 month ago)
Indomereeeetttt
Frederike Dengah (1 month ago)
Screw all of that alfa indomaret or sevel... i got mine better.. 24 hrs.. not less than 20 steps of walking.. got everythings what i need.. and it called WARUNG i can use as of credit NguTang when i need the most.. Ngeteng roko for economical reason and they sells booze like the Orang tua or Pletokan and any cheap Wines or beverages ha! take that!!
eichsi jae (1 month ago)
Alfa dan indomaret sdh cukup 👍
Marcelino Adrianto (1 month ago)
Menurut gw alasan paling berdampak tutupnya 7-11 adalah karena mereka menyediakan fasilitas free wifi dan free listrik untuk pelanggan. Skrg pelanggan indo beli minum 1 botol sama chiki 1 bungkus udah nongkrong 4 jam disitu, dan banyak orang. Sedangkan mayoritas alfamart-indomaret hanya untuk jual beli takeaway saja (kalo bahasa resto), jadi lebih menguntungkan alfamart-indomaret sebagai penjual.
Your future boyfriends (1 month ago)
7 eleven fail at indonesia -Mission failed we got him next time-
Go Ku (1 month ago)
INDOGS
Go Ku (5 days ago)
@arif mark007 EYE DOWNT CAIRA YOU INDOGS
arif mark007 (5 days ago)
U so rude girl
BunsLove Gaming (1 month ago)
7-Eleven's coca cola in Indonesia doesnt taste like the original coca cola taste... Maybe thats why...
Prince (1 month ago)
the logo from CNBC is the same as the Huawei logo is CNBC the same from china?
arif mark007 (5 days ago)
Yes. Same company
Jeslyn Bong (1 month ago)
What about we play a game *everytime you see Indomaret/Alfamart take 1 shot of Vodka* Which isn't easy, like you see 1 Indomaret every second
KvAT (1 month ago)
Lawson is also slowly going down, but their adaptability is quite good in making sure they stay alive. They always pick the most strategic locations and targets youngsters almost especially.
Donny DPS (1 month ago)
Semenjak saya ke Malaysia dan saya ke Sevel disana saya jadi rindu Sevel Indonesia
arif mark007 (5 days ago)
Mahal, Indomaret dan Alfamart mengerti keuangan anak bangsa 👍
SavageGoldy (1 month ago)
I miss slurpees and Hot dogs in east Jakarta 😭
Cabotai (1 month ago)
Other World (Shopping) = Walmart Indonesia (Shopping) = Giant or Hypermart or Hero or Carefour Oh Yeah, 1 more Other World (Buying Cloths) = Mall (I don't know the store name) Indonesia = Matahari (it mean Sun in english lul)
PeachySCP (1 month ago)
999k views
Patrick Star (1 month ago)
Aaaaa it's 999k view.NICE
Young Swaty (1 month ago)
It is not in India
Rain Bumanlag (1 month ago)
7 Eleven is successful in the Philippines
weinsen (1 month ago)
1:28 if you want to make a scene in foreign country at least use their currency goddammit
Akita Akbar (1 month ago)
Ada sebuah negera Yang anak2nya menyalahkan anak2 dinegaranya Karena toko dari negara asing tutup di negaranya Anak2 dinegara ini lupa kalau konsumen adalah raja Bukan konsumen yg ngikutin pasar Tp pasar yg ngikutin konsumen Ada di sebuah negara
Erin Natia (1 month ago)
We love our own mini markets thank you, next.
RiderFaiz (1 month ago)
Why 7 Eleven failed in Indonesia? Because everytime there is just 1 person to buy stuff at 7 Eleven, but he/she will bring 1 big group of others to use the WiFi free and had chat without buy anything
Kumar Curry (1 month ago)
Ewwwwwww mobile legend noobs
Arga Riski (1 month ago)
Read https://international.sindonews.com/read/1406593/40/via-telepon-presiden-korsel-ucapkan-selamat-kepada-jokowi-1558543912?utm_source=News%20Notification&utm_medium=referral
PLot THiS (1 month ago)
TipTop:Iam the only superbigger market now.
DriftyRyanYT (1 month ago)
Why people failed in their exams but in indonesia
Nabil Aiman (1 month ago)
Kalau di malaysia ada kedai runcit acheh hahahaha
A Haykal (1 month ago)
It's true but very unfortunate. 7Eleven was very popular for Jakartan high schoolers. We can hang out for 3 hours after schools, smoking, drinking slurpees or other beverages, but the problem was true, the overal money-spent was so little, only a drink and maybe cigarettes or phone credits. The hangouter barely spent on much medium to high cost goods
DANU KAHFI (1 month ago)
Hmm 7 eleven competitor was not indomaret and alfamaret but family mart and MOR
youre twat (1 month ago)
barbarian can't accept modern progress
arif mark007 (1 month ago)
Hahaha indomaret and Alfamart is better than 7-11 in Indonesia. 😂
Sky 201 (1 month ago)
*Why Walmart failed in Hong Kong?*
Antraz (1 month ago)
God i missed their sauce dispenser
Suzette Zamora (1 month ago)
INdonesia OUTdonesia
Coe Mel (1 month ago)
Alfamart x indomaret you know 50m indomaret & next 50m Alfamart along the way. alfamart x indomaret eyeing the household market Every mount promo product
Rafi Akbar (1 month ago)
Lol anak alay meresahkan
küressellik killer (1 month ago)
7 eleven =kafirmart
TehMFS (1 month ago)
I never bought something in 7 11 :"(
NanasNdutt (1 month ago)
Is no one talking abt how she said *Indomaret* instead of *Indomaret* ?
Nona Usagi (1 month ago)
*indomart
Nona Usagi (1 month ago)
Once buying,for one hour (plus wifi)
ZenClone (1 month ago)
It failed because im too poor
kai kokoro open mind (1 month ago)
I'm triggered by how you pronounce indomaret
Jero Valdez (1 month ago)
Just make A secret 7 Eleven EASY BOOM ITS BACK DONE MISSION COMPLETE RESPECT EARNED
Denny Cahyalie (1 month ago)
Sorry 7-eleven. We already have Indomaret, Alfamart, and alfamidi
rayelli (1 month ago)
We had 7 eleven in bellagio.. The replaced it with family mart I dont really look at that part, maybe they already removed family mart
- awfulfawfulthefalafel - (1 month ago)
Family mart survives ironically
Seif Aldin (1 month ago)
I’m in Indonesia I don’t see 711 tho
arif mark007 (1 month ago)
Kan udah bangkrut 2017 bego. Lu bisa paham maksud video ini gak siiih
meme review (1 month ago)
Yepzieeeeee... I really miss 7 eleven.. miss those hot dogs...
Frost Studio (1 month ago)
Gw ingetin JANGAN OVERPROUD
Zento 1243 (1 month ago)
"Ciki pake saos gratisan"
Gingeroose (1 month ago)
Bring it back please
Vito Novaldy (1 month ago)
Karna mereka tidak ada rendang. Btw ini resepnya Bahan : 500 gram daging sapi, potong kotak jadi 8 atau 10 bagian 600 ml santan kental, dari satu setengah butir kelapa 5 sdm minyak goreng 300 ml air Bumbu halus: 10 buah cabai merah iris 6 butir bawah merah 3 siung bawah putih 3 cm kunyit 3 cm jahe 3 cm lengkuas 1 sdm garam 2lembar daun kunyit 1 batang serai 2 butir asam kandis Cara Membuat: Tumis bumbu hingga harum, masukkan daging, aduk hingga berubah warna. Masukkan daun kunyit, serai, dan asam kandis. Aduk perlahan. Masukkan air. Masak hingga air menyusut. Aduk perlahan sesekali. Masukkan santan, masak dengan api sedang. Biarkan hingga daging empuk, kuah kering, dan berminyak. Angkat, sajikan.
Drew Custodio (1 month ago)
7-eleven in the Philippines have more stores than alfamart
Russel Northrop (1 month ago)
Maneh ngomong naon sia
Faradisha Lailatul (1 month ago)
no one can beat indomaret and alfamart :)
AzertyX (1 month ago)
There are 2 indomaret and 1 alfamart in my city
Your Mom's Boyfriend (1 month ago)
Cos indognesial
king miaw miaw (1 month ago)
To be honest i rather 7 eleven than alfamart and indomaret And if ur asking yes im indonesian
Vveelll10 (1 month ago)
@arif mark007 setuju!!!!!
arif mark007 (1 month ago)
Alfamidi the best
Vveelll10 (1 month ago)
Bruh you must be rich. Alfamart indomaret ada dimana2 de best lah wkwk
bitch ass btw is it bad that I ship Levi and Eren (1 month ago)
7-Eleven: we're gonna go big in Indonesia! Indomaret and alfamart: Tidak semudah itu *Ferguson* (in anime voice)
Daffa D. P. (1 month ago)
You know, we pronounce indomaret "indomart"
T.N.I Ball (1 month ago)
Ez bcs we like IndoMaretzzz
PuppyTheDoggy \/GAMING\/ (1 month ago)
because theyve already got 11 Seven
daily youtube (1 month ago)
Coba deh buka lagi dengan konsep yang beda. Pasti bisa, harga harus sama dengan alfa/indo. 711 menyediakan kursi meja, itu nilai lebihnya. Yang gwe liat sekarang family mart mulai rame, mirip 711 sekilas.
alqindy asylum (1 month ago)
Selama ada bocah" alay sok edgy yg doyannya beli fruti trus nongkrongnya setengah hari, jgn harap 7-eleven bisa berkembang...
Animal Video (1 month ago)
Pengalaman Gw Beli Produk di Seven Eleven di 2014 Coca Cola 1.5 L Harga : 19.000, What ???? di Alfamart & Indomart cuma 12rb loh Beli Chitato ukuran besar 80gr Harga : 18.000 Etdah gila, harga normalnya cuman 10rb Habis itu kapok gamau kesitu itupun beli terpaksa, karena udah terlanjur masuk. Ke 7-11 bawa duit 50rb berasa bawa duit 20rb gila semuanya mahal, pantes bangkrut.
Dimit rezan (1 month ago)
I miss the hot dog
Ocean J (1 month ago)
Beacuse Indonesia miskin no have money
GOGOLELEK (1 month ago)
karena Kami Prefer ke Indomaret atau Alfamartl